Digital Marketing Strategy Project
Check the file.
AssignmentTwo: Digital Marketing Strategy Project
Due Date: 2nd October 2020 11:59 PM PST
Grade Percentage: 15% of your overall grade
Format:
– A written report OR powerpoint
– Three sections
– Minimum 700 words
– Include appropriate citations
– Feel free to be as creative as you want, you may include various modalities (
pictures, videos, graph etc.)
Section 1: Exploration (3%)
Note the brands you see on a specific date within the 24 hours, list the following: ( you
may use an excel sheet)
● The date this record took place
● the name of the brand;
● the time you come across the brand;
● Briefly describe your “gut feelings” about the brands
Example:
● Date: September 25th 2020
● Name: Samsung
● Time: 7:00 am
● Gut Feelings: Supportive, the brand is innovative and versatile
Section 2. Analysis (8%)
● Choose one brand out of the list of brands in Section 1
● Discuss the brand’s digital marketing mix (7Ps) with examples
Section 3. Reflection (4%)
● Discuss branding and brand identity
● What you’ve learned about branding and digital marketing strategy through this
project