700 words due by 24 hours and 120 words group assignment
700 words due by 24 hours
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Kenya Hernandez
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First participated on 1/14/21
Wk 1 – The Role of Public Relations Paper [due Mon]
1 attempt submitted (0 Late) 1/18/21 Graded 100 / 100
Wk 2 Discussion – Internal Public Relations [due Thur]
First participated on 1/21/21 1/25/21 Graded 40 / 40
Wk 2 – Internal Public Relations Paper [due Mon]
1 attempt submitted (1 Late) 1/25/21 Graded 88 / 100
Wk 2 Team – Learning Team Charter [due Mon] 1/25/21 Submitted Not graded
Wk 3 Discussion – Communications in PR [due Thur]
First participated on 1/28/21 2/1/21 Submitted Not graded
Wk 3 – How Organizations Proactively Approach and …
Attempt 1 started 2/1/21 Draft saved Not graded
Wk 3 Team – Phase 1: Public Relations Campaign for a… 2/1/21 Draft saved Not graded
Wk 4 Discussion – Legal Considerations [due Thur]
No participation 2/8/21 Unopened — / 40
Wk 4 – Approach to Crisis Management: Defending an…
Attempt 0 started 2/8/21 Draft saved Not graded
Wk 4 Team – The Tactical Plan for the Public Relations… 2/8/21 Draft saved Not graded
Wk 4 Team – The Tactical Plan for the Public Relations… 2/8/21 Draft saved Not graded
Wk 5 Discussion – Changes in PR [due Thur] 2/15/21 Unopened — / 40
Wk 4 Team – The Tactical Plan for the Public Relations Campaign Paper [due Mon]
Assessment due date
2/8/21, 10:59 PM (PST)
Goals & standards
Aligned with 3 goals
Attempts
1 attempt left
Group Assignment
Learning Team 3
Originality Report
SafeAssign enabled
Grading
Maximum points 80 points
Group Members (4)
Assignment Content
Resources: The Practice of Public Relations: Ch. 9 and Ch. 15, The Tactical Plan for the Public Relations Campaign-Paper Grading
Guide
Last week’s assignment dealt with strategic approaches in public relations. This week’s assignment deals with tactical campaign
approaches. You will develop an implementation plan to execute on the strategy that you have developed for your campaign.
Select up to six PR tools you will use to promote your client’s product or service.
Review The Practice of Public Relations, Ch. 15 on how to write a news release as well as more brief promotional writing for social
media such as Twitter.
Review The Practice of Public Relations, Ch. 9 and decide which forms of paid, earned, or owned media you will integrate into your
campaign. Be specific with your choices. For example, for paid media you might create an ad for a print or online newspaper or
magazine. For owned media, you might create a blog, Facebook page, etc. For earned media, you might develop a publicity
campaign for what is known as “third-party endorsement.” Refer to Ch. 9 of The Practice of Public Relations for more information on
these tools.
Explain your rationale for each selection.
Write a 700- to 1,050-word paper in which you outline your tactical plan for executing on the public relations campaign.
Format your paper consistent with APA guidelines.
Submit your assignment.
Resources
• Center for Writing Excellence
• Reference and Citation Generator
• Grammar and Writing Guides
• Learning Team Toolkit
Copyright 2018 by University of Phoenix. All rights reserved.
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Anne Cook
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