3-2 Checkpoint
Instructions
Use the work completed in Modules One through Three discussions and transfer into the Final Project Presentation Template. This will cover the following critical elements of the final project: Rationale, Location, Country Composition, Values and Communication, Business Etiquette, Sociocultural Environment Observation Deck, Government Ideologies, and Corruption.
Submit the presentation for participation credit and instructor guidance to assist you in completing your final project, which is due in Module Seven. Use the Final Project Guide to assist you in the development of this presentation.
For additional details, please refer to the following documents:
- Final Project Guidelines and Rubric PDF
- Final Project Presentation Template PPT
- Final Project Guide PDF
1
Discussion
Student’s Name
Professor’s Name
Course Name
Institution Name
Date
Discussion
Hello, my name is Senita Reynolds. I reside in Georgia. My background is with healthcare but I am currently taking business management. I look forward to the next 8 weeks in class.
The country chosen for the final project is China, the country has been at the center of numerous political, human rights and economic controversies. It is also one of the oldest civilizations in the world with its history dating back over 3000 years. It allowed the civilization to develop various technologies used on agriculture, warfare, and entertainment. Nonetheless, the age of its civilization, its history with neighboring regions and current trends as the ‘world’s factory’ has created the desire to invest in the country.
Geographic Elements (Central Intelligence Agency, 2021)
|
Geographic coordinates |
35 00 N, 105 00 E |
|
Location |
Eastern Asia, bordering the East China Sea, Korea Bay, Yellow Sea, and South China Sea, between North Korea and Vietnam |
|
Water Access |
Pacific ocean, South China Sea and Yellow Sea |
|
Natural hazards |
Typhoons, damaging floods, tsunamis, earthquakes, droughts, land subsidence and volcanism |
|
Bordering countries |
Afghanistan, Bhutan, Burma, India, Kazakhstan, North Korea, Kyrgyzstan, Laos, Mongolia, Nepal, Pakistan, Russia, Tajikistan, Vietnam. |
Country Composition (Central Intelligence Agency, 2021)
|
Religions |
Buddhist, Christian, Muslim, folk religion, Hindu, and Jewish |
|
Literacy rate |
96.8% |
|
Heavily populated cities |
Shanghai, Beijing, Tianjin, Shenzhen, Guangzhou, Chengdu, Chongqing, and Dongguan |
|
Educational data |
NA |
|
Age structure |
0-14 years (17.29%), 15-24 years (11.48%), 25-54 years (46.81%), 55-64 years (12.08%), 65 years and over (12.34%) |
|
Rate of Urbanization |
2.42% (annual rate of change) |
Business observations:
1. The location of the country allows it to have access to the American market via the Pacific Ocean, Africa through the Indian Ocean, and Europe
2. The country has numerous natural ports and large coastline allowing for easy access to shipping routes.
3. The country imposes numerous areas as special economic zone with different economic regulations.
4. Most of the work force is in the age category (25-54) accounting for over 45% of the total population, moreover, the country is predominantly literate.
5. Shenzhen and other special economic zones are the largest hubs for the manufacturing and processing of global electronic products.
References
Central Intelligence Agency. (2021). The world factbook: China. Cia.gov. Retrieved 1 March 2021, from
https://www.cia.gov/the-world-factbook/countries/china/#transportation
.
World Atlas. (2021). China Maps & Facts. WorldAtlas. Retrieved 1 March 2021, from
https://www.worldatlas.com/maps/china
.
Overview
The final project for this course is the creation of a country analysis PowerPoint presentation that will answer the following prompt: What country-specific
information is important in the consideration of market entry? How do cultural differences impact business communication and decisions?
Your assessment for this course will require you to place yourself in the role of an international business professional. Imagine you work for an organization that
has decided it wants to enter a foreign market, but has not settled on the region or country. Your boss has received the directive to research some countries for
market entry and, in turn, has asked you to select a country and perform a country analysis for market entry. Your boss expects you to present your research and
general recommendations for market entry.
Keeping this scenario in mind, select a country other than the United States for your research. When selecting a country, consider the following:
What countries have you visited?
What countries would you like to visit?
Does your company maintain a presence in another country?
What is your heritage?
Once you have selected your country, you will begin your research on the relevant forces—including cultural, political, and economic—that could impact business
operations and decisions. You will then determine your final recommendations, communicating all in a PowerPoint presentation. The research will be
communicated in presentation format, giving you the opportunity to practice business communication skills.
Checkpoint submissions will be posted within Modules Three and Six, which will allow the opportunity for you to upload your project-in-progress for a
participation score. You should follow the Final Project Guide and use research incorporated into the weekly discussions to complete the checkpoints. Project
elements will be covered in the weekly discussions to scaffold learning and ensure quality final submissions. Your comprehensive final PowerPoint presentation
will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the following course outcomes:
Apply macroenvironment business research to an analysis of international market conditions
Analyze the dimensions of culture as they apply to and inform market analyses and business communication
Examine market entry strategies and multinational business practices applicable to global organizations in preparation for market entry
Articulate the impact of forces of global trade for informing international business opportunities and determining risks
Prompt
Your country analysis should answer the following prompt: What country-specific information is important in the consideration of market entry? How do cultural
differences impact business communication and decisions?
Specifically, the following critical elements must be addressed in consideration of your country of choice:
I. Introduction and Country Choice
A. Rationale: Select your country and share why you chose your specific country for further analysis.
B. Location: In what region is your country located? Is the country landlocked or does it have water access? Describe the geography of the region
and include a map for visual impact.
II. Macroenvironment: Address the following with respect to your chosen country.
A. Sociocultural Environment
i. Country Composition: What are elements of country composition that impact business decisions? Consider literacy rates, urbanization
rates, heavily populated cities, age structure, major religions, and educational data.
ii. Values and Communication: How do cultural values shape communication and behaviors? Highlight cultural norms that align with
Hofstede’s and/or Trompenaars’s cultural dimension models. Outline major languages and nonverbal communication. For example, you
could include nonverbal cues, physical contact, and body language.
iii. Business Etiquette: What are some behaviors in business that are driven by culture? Highlight five rules of business etiquette that are
pertinent in the region. For example, consider gift giving and greetings.
iv. Observation Deck: In what ways do sociocultural elements apply to business practices and market entry? For example, highlight cultural
issues that impact marketing or consider the following areas: employment, consumer demand, managerial approach, and business
etiquette.
B. Political–Legal Environment
i. Government and Ideologies: Who is the ruling political party and leader? Has there been a recent change in ruling parties? Does a large
opposition group exist?
ii. Corruption: How do unethical practices impact business? What are three measures of corruption that characterize risks in the market?
Explain your findings.
iii. Trade Regulations and Legal Considerations: What are four measures of government influence on trade and employment? Consider
sanctions, tariffs, labeling requirements, restricted items, or other barriers to trade, minimum wage rates, employment-discrimination
laws, or environmental regulations.
iv. Observation Deck: How would a company apply political and legal information to market-entry decisions and business practices? Make
an observation regarding political and legal risks or opportunities. For example, consider safety risks, additional costs, industry barriers,
high corruption rates, risky ideologies, and so on.
C. Economic-Infrastructural Environment
i. Economic Measures: What are some economic measures and development data that impact business? Include data on interest rates,
unemployment, inflation, GDP growth rate, exchange rates against the USD, exchange rate regime, GDP, labor force, major industries,
and FDI rates.
ii. Trade: Describe the important aspects of trade in your country of choice. Specifically, answer the following questions:
a. Trade partners: Who are the most significant trading partners? What percentage of trade do they fulfill?
b. Imports: What are major imports to the region?
c. Exports: What are major exports to the region?
d. Trade agreements: What are some important regional trade agreements (RTA) impacting the country? Who are the members of the
agreement?
iii. Transportation and Telecommunication: How does infrastructure impact trade? Identify major airports, seaports, railway stations,
internet users, mobile providers, and the Logistics Performance Index rating.
iv. Observation Deck: What economic and infrastructural elements apply to multinational business practices and market entry? For
example, consider ease of distribution, economic growth, and telecommunication barriers.
III. Final Recommendations
A. Market Entry Strategies: Based on the research findings and your knowledge of market entry strategies gained in this course, which market
entry strategy is most attractive? Considering the risks, should the company enter this market?
B. Cultural Awareness: What specific cultural considerations should be addressed if the company were to enter this market?
Checkpoints
Checkpoint Submission One
In Module Three, you will submit your project-in-progress. Use the work completed in Modules One through Three discussions and transfer your work into the
Presentation Template document. This will cover the following critical elements of the final project: Rationale, Location, Country Composition, Values and
Communication, Business Etiquette, Sociocultural Environment Observation Deck, Government Ideologies, and Corruption. This checkpoint submission is for
participation credit only.
Checkpoint Submission Two
In Module Six, you will submit your project-in-progress. Use the work completed in Modules Four and Five discussions and transfer your work into the
Presentation Template document. This will cover the following critical elements of the final project: Trade Regulations and Legal Considerations, Political-Legal
Environment Observation Deck, Economic Measures, Transportation, and Telecommunication. This checkpoint submission is for participation credit only.
Final Submission: Country Analysis Presentation
In Module Seven, you will submit your country analysis PowerPoint presentation. It will include cultural, political, and economic research that may impact
business operations and decisions. You will determine your final recommendations, communicating all in your PowerPoint presentation. The research will be
communicated in presentation format, giving you the opportunity to practice business communication skills. It should be a complete, polished artifact containing
all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. Your final submission will be graded
using the Final Project Rubric.
Final Project Rubric
Guidelines for Submission: Your PowerPoint presentation should be approximately 11 to 15 slides—not including the title slide and reference slide—with all
references in the most recently published APA format.
Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Introduction:
Rationale
Meets “Proficient” criteria and
rationale is exceptionally well
detailed or includes examples
to emphasize rationale
Provides detailed rationale for
country choice
Rationale is present but is
unclear and/or includes few
details
Does not provide rationale for
country choice
3.04
Introduction:
Location
Meets “Proficient” criteria and
is exceptionally detailed or
informative
Accurately illustrates the
location and geography of the
chosen country with a map for
visual impact
Illustrates the location and
geography of the selected
country with a map but with
gaps in accuracy
Does not illustrate the location
and geography of the selected
country with a map
4.6
Sociocultural
Environment:
Country
Composition
Meets “Proficient” criteria and
includes substantive details to
illustrate country composition
Accurately identifies elements
of country composition,
including literacy rates,
urbanization rates, heavily
populated cities, age structure,
major religions, and educational
data
Identifies elements of country
composition but information is
limited or inaccurate
Does not identify elements of
country composition
4.6
Sociocultural
Environment: Values
and Communication
Meets “Proficient” criteria and
includes examples to support
the analysis
Analyzes cultural norms of the
country that correspond to
Hofstede’s and/or
Trompenaars’s models and
describes the cultural values
that shape communication,
including major languages and
non-verbal communication
Analyzes cultural norms of the
country that correspond to
Hofstede’s and/or
Trompenaars’s models and
describes the cultural values
that shape communication but
analysis includes gaps in details
Does not analyze cultural norms
and values of the country
7.66
Sociocultural
Environment:
Business Etiquette
Meets “Proficient” criteria and
description is supported by
examples
Describes five rules of business
etiquette pertinent to the
region
Describes five rules of business
etiquette pertinent to the
region but with gaps in accuracy
or key information
Does not describe five rules of
business etiquette pertinent to
the region
7.66
Sociocultural
Environment:
Observation Deck
Meets “Proficient” criteria and
shows keen insight into
applying sociocultural elements
to business practices of the
chosen country
Applies sociocultural research
to business practices in the
chosen country
Applies sociocultural research
to business practices in the
chosen country but with gaps in
appropriateness or detail
Does not apply sociocultural
research to business practices
in the chosen country
5.7
5
Political-Legal
Environment:
Government and
Ideologies
Meets “Proficient” criteria and
explanation is supported as
necessary with sources or
examples
Explains governing parties and
political ideologies in the
country, including research on
political leaders, opposition
groups, and any recent changes
to leadership
Explains governing parties and
political ideologies in the
country but misses key
information or is inaccurate
Does not explain governing
parties and political ideologies
7.66
Political-Legal
Environment:
Corruption
Meets “Proficient” criteria and
provides examples to
contextualize explanation
Accurately explains three
corruption measurements
Explains corruption
measurements, but with gaps in
detail or accuracy
Does not explain corruption
measurements
4.6
Political-Legal
Environment: Trade
and Legal
Meets “Proficient” criteria and
including examples to highlight
accuracy of explanations
Explains four elements of
government influence on trade
and employment
Explains four elements of
government influence on trade
and employment, but with gaps
in detail
Does not explain four elements
of government influence on
trade and employment
7.66
Political-Legal
Environment:
Observation Deck
Meets “Proficient” criteria and
shows keen insight in
identifying risk and opportunity,
based on political and legal
research
Applies political and legal
research to business practices,
identifying risks and
opportunities
Applies political and legal
research to business practices,
identifying risks and
opportunities, but with gaps in
details or accuracy
Does not apply political and
legal research to business
practices
5.75
Economic: Economic
Measures
Meets “Proficient” criteria and
description shows insight into
economic measures
Describes economic measures
of the country, including
interest rates, unemployment,
inflation, GDP growth rate,
exchange rates, exchange rate
regime, GDP, labor force, major
industries, and FDI rates
Describes economic measures
of the country but with gaps in
detail
Does not describe economic
measures of the country
4.6
Economic: Trade Meets “Proficient” criteria and
provides examples to support
the description
Describes aspects of trade in
the country, including major
trading partners, list of
imports/exports, and details of
RTAs and member countries
Describes aspects of trade in
the country but with gaps in
details
Does not describe aspects of
trade in the country
7.66
Economic:
Transportation and
Telecommunication
Meets “Proficient” criteria and
supports description with
examples or illustrations
Describes infrastructural
elements that impact trade,
including major
airports/seaports/train stations,
internet users, mobile
providers, and a Logistics
Performance Index rating
Describes infrastructural
elements that impact trade but
with gaps in detail or relevancy
Does not describe
infrastructural elements that
impact trade
4.6
Economic:
Observation Deck
Meets “Proficient” criteria and
provides examples to support
the accuracy of application
Applies economic and
infrastructural research
elements to business practices
and market entry
Applies economic and
infrastructural research
elements to business practices
and market entry, but with gaps
in detail
Does not apply economic and
infrastructural research
elements to business practices
and market entry
5.75
Final
Recommendations:
Market Entry
Strategies
Meets “Proficient” criteria and
recommendation is
substantiated with research,
examples, or substantive detail
to show keen insight into
market entry
Provides logical, applicable
market entry recommendation
based on previous research
Provides market entry
recommendation but lacks logic
or applicability based on
previous research
Does not provide market entry
recommendation based on
previous research
5.75
Final
Recommendations:
Cultural Awareness
Meets “Proficient” criteria and
elements described
demonstrate keen cultural
awareness regarding market
entry in the country of choice
Describes reasonable and
relevant elements of culture
that should be addressed during
market entry
Describes elements of culture
that should be addressed during
market entry but with gaps in
reason or relevancy
Does not describe elements of
culture that should be
addressed during market entry
7.66
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
5
Total 100%
- INT 113 Final Project Guidelines and Rubric
Overview
Prompt
Checkpoints
Checkpoint Submission One
Checkpoint Submission Two
Final Submission: Country Analysis Presentation
Final Project Rubric
Presenter’s Name
Country Name
Country Analysis
1
Insert Map Here
Rationale
Location and Geography
Introduction: Country Name
2
Country Composition
Sociocultural Environment
3
Values and Communication
Business Etiquette
Sociocultural Environment
4
Business Observations
Sociocultural Environment: Observation Deck
5
Government and Ideologies
Corruption
Political-Legal Environment
6
Trade Regulations and Legal Considerations
Political-Legal Environment
7
Business Observations
Political-Legal Environment: Observation Deck
8
Trade
Economic Measures
Economic-Infrastructural Environment
9
Economic-Infrastructural Environment
10
Business Observations
Economic-Infrastructural Environment: Observation Deck
11
Market Entry Strategies
Cultural Awareness
Final Recommendations
12
References
13
Country
Name
Country Analysis
This guide is a suggested approach for
proficiently meeting the final project rubric
requirements. Your country may require
additional depth in any particular area to
reach exemplary rubric scoring.
Presenter’s Name
Consider adding a
few photos to grab
the attention of the
audience!
Introduction: Country Name
From Module One Discussion
(Included in Checkpoint One)
Rationale
Share the reasoning you have for choosing this country and
provide examples to emphasize
Location and Geography (Author(s), Year)
Use The World Factbook and World Atlas to identify
geographic characteristics for this section.
• Regional Location
• Water access
• Bordering countries
• Natural Hazards or Climate
(National Geographic, 2015)
Remember: Always include an APA 6 ‘in-text’ resource
citation for each idea, fact or graphic. The format is:
(Author Last Name(s), Year Published).
Include a map(s) to illustrate
the location and terrain
https://www.cia.gov/the-world-factbook/
http://www.worldatlas.com/
Sociocultural Environment
From Module One Discussion
(Included in Checkpoint One)
Country Composition
(Author(s), Year) Citation for each resource used
Use The World Factbook to identify elements of country composition.
• Literacy Rate
• Rate of Urbanization
• Heavily Populated Cities
• Major Religions
• Educational Data
• Age Structure
AGE STRUCTURE
0-14 15-24 25-54 55-64 65+
6.70%
8.10% 25.50%
42.90%
16.80%
Consider a chart
or graphic to
illustrate your
most important
data set
https://www.cia.gov/library/publications/the-world-factbook/
Sociocultural Environment
From Module Two Discussion (Included in Checkpoint One)
Values and Communication (Author(s), Year) Citation for each resource used
• Use The Hofstede’s Centre or The Seven Dimensions of Culture to identify elements of culture
relevant to the chosen foreign country compared to the United States
• Use The World Factbook to identify specific languages spoken in the country
• Use Commisceo Global Culture Guides to assess non-verbal communication
Business Etiquette (Author(s), Year) Citation for each resource used
Use Commisceo Global Culture Guides to identify Five rules of business etiquette. Consider
greetings, gift giving, punctuality, business attire, meeting details.
https://www.hofstede-insights.com/product/compare-countries/
http://www.mindtools.com/pages/article/seven-dimensions.htm
https://www.cia.gov/library/publications/the-world-factbook/
http://www.commisceo-global.com/country-guides
http://www.commisceo-global.com/country-guides
Sociocultural Environment: Observation Deck
Based on Discussions from Module One & Two (Included in Checkpoint One)
Based on the previous sociocultural research, what observations can you make
regarding business? Consider the following:
• Marketing
• Employment and Labor Force
• Product Demand
• Managerial Approach
• Rules to Business Etiquette
Explain your research. What are
the most relevant opportunities
and risks a US executive should
consider before deciding if or how
their firm is going to do business
in your foreign country? Why are
these factors important?
Political – Legal Environment
From Module Three Discussion (Included in Checkpoint One)
Government and Ideologies (Author(s), Year) Citation for each resource used
Use The World Factbook and current news reports to identify the political situation in the country chosen. Identify the
following elements:
• Government Type
• Political Leaders and their ideologies
• Political Pressure Groups
• Recent Changes in Governing Rule
Corruption (Author(s), Year) Citation for each resource used
Use Transparency International and other resources to identify 3 measures of corruption and explain their impact. Consider
the following elements:
• Corruption Perception Index
• Enforcement
• Bribery measure
s
Are your slides becoming cluttered?
PowerPoint allows for additional detail
and explanation to be recorded in the
Speaker’s Notes Section of each slide.
Learn more about using them here!
https://www.cia.gov/library/publications/the-world-factbook/
http://www.ucdenver.edu/academics/InternationalPrograms/CIBER/GlobalResources/Pages/BusinessNewsbyCountry.aspx
http://www.transparency.org/research/
https://support.office.com/en-us/article/Add-speaker-notes-to-your-slides-26985155-35f5-45ba-812b-e1bd3c48928e?ui=en-US&rs=en-US&ad=US
Political – Legal Environment
From the Module Four Discussion
(Included in Checkpoint Two)
Trade Regulations and Legal Considerations
(Author(s), Year) Citation for each resource used
Identify FOUR measures of government influences on trade and employment
• Use Wage Indicator to identify various employment laws in the country. These might include minimum
wages, medical leave, holidays, discrimination laws, etc. You made need to use the translation service
through Google Chrome when accessing various sites.
• Use Sales Tax Rates to identify sales tax and rates for a country.
• Use Treasury.gov Sanctions Programs List to identify various sanctions influencing business in the country
• Use various government websites to learn more about tariffs, labeling, restricted items, and other barriers to
trade. Consider using the U.S. Trade Representative resource to identify trade regulations
http://www.wageindicator.org/main/labour-laws/labour-law-around-the-world
https://www.ey.com/gl/en/services/tax/worldwide-vat–gst-and-sales-tax-guide—rates
http://www.treasury.gov/resource-center/sanctions/Programs/Pages/Programs.aspx
https://ustr.gov/countries-regions
Political – Legal Environment: Observation Deck
Based on Discussions from Module Three & Four
(Included in Checkpoint Two)
Based on the previous political –legal environment research, what observations can
you make regarding business? Identify political and legal risks and opportunities.
Consider the following:
• Safety Concerns
• Additional Costs
• Specific Industry Barriers
• High Corruption Rates
• Risky Political Ideologies In Government
Explain your research. What
are the most relevant
opportunities and risks a US
executive should consider
before deciding if or how their
firm is going to do business in
your foreign country? Why
are these factors important?
Economic – Infrastructural Environment
Economic Measures – From Module Five Discussion
(Included in Checkpoint Two) (Author(s), Year) Citation for each resource used
Use The World Factbook , World Bank, Trading Economics,
and International Trade Centre to find the following
economic data:
Trade – From Module Six Discussion (not included in Checkpoint
Two, but incorporated into Final Project) (Author(s), Year) Citation for each resource used
Use the WTO –RTA website to identify the following
elements of trade:
• Major Trading Partners
• Interest Rates
• Unemployment
• Inflation
• Income Growth
• Exchange Rates
• Exchange Rate
Regime (pp.336-337
course text)
• GDP
• Labor Force
• Major Industries
• FDI Rates
• Major Imports/Exports
• Regional Trade Agreements &
Member Countries
Consider organizing
information in chart
format. Ensure font
size is legible to
reader.
https://www.cia.gov/library/publications/the-world-factbook/
http://data.worldbank.org/
http://www.tradingeconomics.com/
http://www.intracen.org/itc/market-info-tools/statistics-inward-country-industry/
https://www.wto.org/english/tratop_e/region_e/rta_participation_map_e.htm
Economic – Infrastructural Environment
From Module Five Discussion
(Included in Checkpoint Two)
Use The World Factbook and other resources to identify the following:
(Author(s), Year) Citation for each resource used
• Major Airports/Seaports
• Railway Stations (Research Government websites for more detail)
• Internet Users
• Mobile Providers – Use GSMA to identify Mobile Operators by country
• Logistics Performance Index Rating – Use the World Bank – Logistics Performance Index to identify the LPI
rating
https://www.cia.gov/library/publications/the-world-factbook/
https://www.flightconnections.com/airports-by-country
http://www.worldportsource.com/countries.php
https://www.gsma.com/coverage/
http://lpi.worldbank.org/international/global
Economic – Infrastructural Environment:
Observation Deck
Based on Discussions from Modules Five and Six
(Not included in Checkpoint Two, but incorporated into Final Project)
Based on the previous Economic and Infrastructural research, what observations
can you make regarding business? Consider the following:
• Ease of Distribution
• Economic Growth
• Telecommunication Barriers
Explain your research. What
are the most relevant
opportunities and risks a US
executive should consider
before deciding if or how their
firm is going to do business in
your foreign country? Why are
these factors important?
Final Recommendations
Market Entry Strategies Based on concepts covered in Module Seven (Not included in
Checkpoints, but incorporated into the Final Project)
Make a final recommendation based on the risks and opportunities you identified as to whether a US
company should enter the foreign market and to what degree (indirect and/or direct entry levels and what
modes would be suitable at the suggested level).
Outline market entry mode options for this country. Riskier regions might need a less risky entry mode,
while regions full of opportunities and minimal risks, could use a risky approach. Refer to Chapters 13 &
15 of the course text for more information on Modes of Entry. Consider imports/exports, Acquisition,
Greenfield Investments, Licensing, Franchising, Turnkey Operations and Joint Ventures.
Cultural Awareness Based on concepts covered in Module Two (Not included in Checkpoints,
but incorporated into the Final Project)
Apply elements of culture identified in this report that should be addressed when entering this country.
What considerations should be made for marketing, employment, and business interactions? Refer to
Chapter 2 of the course text for more information on Cultural Environments.
References
All resources should be cited using APA version 6 format. That means your ‘in-text’
citation markers should be placed on every slide for each of the resources you
utilized. The citation markers should look like: (Author last name(s), Year published).
On this slide you will provide the full details of each reference used for the viewer
to research themselves.
For more information on proper citation methods using APA 6 format, consider:
Shapiro Library
Purdue Online Writing Lab
http://libguides.snhu.edu/apa
https://owl.english.purdue.edu/owl/resource/560/01/