3-1 Project
I need help
>BUS 225 Milestone One Template
Replace the bracketed text with your responses.
Executive Summary
[Date]
Description of Problem
[Insert text.]
Description of the Current U.S. Automotive Industry
[Insert text.]
Current Automotive Market Trends
[Insert text.]
Description of the New Industry
[Insert text.]
Current Market Trends in the New Industry
[Insert text.]
Appendix A
Explanation from Porter’s Five Forces Analysis of the New Industry
[Insert text.]
Appendix B
Summary of Findings from Porter’s Five Forces Analysis Comparing Both Industries
[Insert text.]
Appendix A
[Insert model]
Appendix B
[Insert model]
2
Rivalry among existing competitors
Bargaining power of suppliers
Bargaining power of buyers
Threat of substitute products
Threat of new entrants
Rivalry among existing competitors
[insert text]
Threat of new entrants
[insert text]
Bargaining power of suppliers
[insert text]
Bargaining power of buyers
[insert text]
Threat of substitute products
[insert text]
Competency
In this project, you will demonstrate your mastery of the following competency:
- Utilize information from industry and scholarly sources to inform problem solving and decision making
Scenario
You are the sales department manager for a U.S.-based company that builds engines for the automotive manufacturing industry. Your company is considering diversifying into other business opportunities where your motors can be sold in order to bolster the company’s portfolio and increase revenue. Based on your knowledge of the national sales landscape, your manager would like you to conduct preliminary research and prepare a presentation with your recommendation for opportunity in a new industry that will allow for this diversification through a new sales division and increased sales. You have been asked to make your presentation at the next stakeholder meeting, where you will address internal stakeholders from across the company as well as external stakeholders such as customers, investors, and suppliers.
As a preliminary step in developing this presentation, your manager would like to see an executive summary of your research findings and evaluate your decision modeling.
Directions
Part 1: Define
You will first conduct research on the U.S.-based automotive manufacturing industry using the Shapiro Library database links provided in the supporting materials section below. Then, prepare an analysis report that addresses the following:
- Define the problem.
Explain the type of qualitative and quantitative data you will be targeting in your research. - Provide a broad description of the U.S. automotive manufacturing industry and its net worth. Include:
Total net worth of the industry
Sales by region
Sales by fuel type: electric, hybrid, and gas - Describe the current trends in the automotive market.
The trend toward different types of motors for the vehicles being made and sold, such as electric and hybrid
Trends in customer demands such as vehicle color, extra features, and styles
Trends in the body types of vehicles sold (SUVs, trucks, sedans)
Part 2: Research
In Module One, you chose an industry that you think would provide opportunity for your company. Now, using industry-specific and scholarly resources to inform your decision, prepare an industry analysis report that includes the following:
- Provide a broad description of the new industry.
Describe the overall attractiveness of the industry.
Is this a growing industry?
Is this an industry that has a lot of growth potential?
What outside factors are affecting its growth?Identify the factors that have allowed competitors to be successful in this industry thus far.
Summarize the overall net worth of the industry.
How is the industry currently trending?Summarize the sales by region.
Define expected growth areas. - Describe the current market trends for the new industry.
What products or services are trending?
What are some current customer demands? - Perform a Porter’s Five Forces analysis to determine the potential success of moving into this new industry.
Explain your rationale.
Part 3: Compare
Compare the two industries and summarize your findings.
- Perform a Porter’s Five Forces analysis to compare the two industries.
- Summarize how your findings address the problem.
What to Submit
To complete this project, submit an executive summary report of 3 to 4 pages using the provided templates. Sources should be cited according to APA style.
Supporting Materials
The following resources support your work on the project:
Project One Template
Porter’s Five Forces Analysis Template
Shapiro Library Database: IBISWorld
Shapiro Library Database: MarketLine
Project One Rubric
| Criteria | Exemplary ( | 10 | Proficient (8 | 5 | Needs Improvement (55%) | Not Evident (0%) | Value | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner | Defines the problem, including describing the types of data needed | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include inaccurate definition of the problem or identification of the types of data | Does not attempt criterion | |||||||||||||||
| Provides a broad description of the U.S. automotive manufacturing industry and its net worth | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include descriptions lacking in detail or inaccurate descriptions | |||||||||||||||||
| Describes the current automotive market trends | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing key components or inaccurate descriptions | |||||||||||||||||
| Provides a broad description of the new industry | ||||||||||||||||||
| Describes the current market trends for the new industry | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include inaccurate trends or incomplete descriptions | |||||||||||||||||
| Performs a Porter’s Five Forces analysis based on the new industry details to determine the potential success of moving into this industry | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include incomplete model or missing rationale | |||||||||||||||||
| Performs a Porter’s Five Forces analysis to compare both industries | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include missing model components or inaccurate comparison of industries | |||||||||||||||||
| Summarizes how findings address the problem | Shows progress toward proficiency, but with errors or omissions; areas for improvement may include summary lacking in detail or not addressing the problem | 15 | ||||||||||||||||
| Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose | Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability | Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas | ||||||||||||||||
| Uses citations for ideas requiring attribution, with few or no minor errors | Uses citations for ideas requiring attribution, with consistent minor errors | Uses citations for ideas requiring attribution, with major errors | Does not use citations for ideas requiring attribution | |||||||||||||||
| Total: | 100% |
Teacher Explanation
Good morning Rachel:
Thanks so much for being the first to post a question and require clarification on this Journal One assignment. Remember: This is the first of a multi-part submission for BUS-225. This work will be developed further in the next three projects due for this course (due in Modules Five, Seven and Eight).
My goal is to help everyone get started off with the right focus to alleviate any issues going forward. Now, let’s look at your questions and you wrote the following:
I understand I must do the Five Forces for the new industry and insert the diagram for the second Appendix A. But for Appendix B, how do I “compare” the two industries? Do I just do a Porter’s Five Forces diagram for the automotive industry? Or do a side-by-side comparison with the chart from Appendix A and the automotive industry?
To clarify, Appendix A you will explain Porter’s Five Forces Analysis of the New Industry (batteries, eclectic cars, water sports, landscaping engines, etc.). This is specific information focused only on the new industry.
Appendix B you will compare the new industry and the automotive industry through Porter’s Five Forces. Yes, it can be a side-by-side analysis.
So, ideally, Appendix A will have Porter’s diagram for the new industry and Appendix B will have Porter’s diagram comparing both industries. NOTE: Since our focus is on visualization of data for Module 3 this week, be sure to include both Appendix A and B following the template – just a gentle reminder and hint for success!
Class: Be sure to follow the template and include your name and products on the title page. If you want to delete the Title page, then include your name and the product on the template. For example: Rachel Duplechain Executive Summary on Automotive Industry Expansion to ________ Industry. Remember: you need to write at least 2.5 pages and do not count the reference page in the page requirement.
Class: I will be working this weekend so feel free to either add additional questions for clarification or give me a call if you need to speak directly! Here’s to great success. Thanks again Rachel for your questions .