0212

• Select two (2) key words

• Find one current event article related to each key word

• Read each article

• Write approximately half a page for each article summarizing the article, including how it

relates to the key word

• At the end, under a subtitle labeled “References”, include the citation of the articles used

• Acceptable formats: MS Word or PDF

Below is the list of key words and pages to be read by assignment:

PAID SEARCH, CLICK-THROUGH RATE, AVERAGE COST-PER-CLICK,

CONVERSION RATE, COST-PER-ACQUISITION

Reference

Pinar (2017). 77 year old man “paints” beautiful Japanese landscapes on Excel spreadsheets. Retrieved from:

77-Year-Old Man “Paints” Beautiful Japanese Landscapes on Excel Spreadsheets

Answer the questions

Explain how you think this relates to the man and machine partnership discussed in lecture videos 3 and 4.

Do you think the fact that Microsoft Excel supports the ability to paint intricate pictures as this man does is a positive thing or do you think it is a case of a software product offering too many features? Why?

As you learn everything Microsoft Excel can do, are you overwhelmed, emboldened or a little bit of both? Why?