Week 4 Project
create a Marketing Plan for a cardiologist office of your choice (real or fictional)
Final Project
Create a Marketing Plan
WHAT: Using the Marketing Plan Outline on pages 84-66 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). See Exhibit 1-1 on page 25 for some examples of “primary providers” – use one of these types of providers.
The Marketing Plan should include the following sections:
Management Summary
Economic Projections
The Market – Qualitative
The Market – Quantitative
Trend Analysis
Competition
Problems and Opportunities
Objectives and Goals
Action Programs
WHEN: You should have already posted your topic during Week One. Your final project will be due on Saturday of Week 4.
WHERE: Post the Marketing Plan as a Word document by clicking on the title above Week 4 Final Project.
Final Project Grading Criteria:
Marketing Plan Content: 50 points possible
Followed Guidelines: 20 points possible
Grammar/Spelling: 20 points possible
Creativity: 10 points possible
Total: 100 points possible