W4A

A GRADE OF A 90% OR ABOVE IS REQUIRED ON ALL ASSIGNMENTS, PLEASE DO NOT BID IF YOU CANNOT DELIVER WHAT IS REQUIRED.

• Create a detailed report of your customer segments and target market. (CO1)
• Develop advertising messages targeted to your customer. (CO4)

The marketing campaign for any product or service must be tailored to the proper market segment. In Assignment 2, a positioning statement was created. From the positioning statement marketing campaigns can be developed. Assignments 4-6 create a marketing campaign. Different sections of the campaign are developed in each assignment.

For this assignment, create the objective, success measurement and campaign budget.

1. The objective should include (but not limited to):

   Title of the campaign. (What is your slogan?)
   What do you want the campaign to achieve? Be detailed, this is not as simple as I want more customers. What type of customers? Number of products/services to be sold?

2. Propose how you will measure success? (What metrics will you use?)
3. Determine the campaign budget. (Remember, this is not the general marketing budget as a whole.) How was the figure determined?
4. Be sure to state the positioning statement.
5. The assignment should be 2-3 pages (excluding the title, abstract, and reference pages) and follow APA formatting.
6. Support your statements with at least two peer-reviewed resources (excluding textbooks). Cite your sources in APA format.

Running Head: ADVERTISEMENT MESSAGE 2

ADVERTISEMENT MESSAGE 2

Advertisement Message

Advertisement Message

My target audience trying to persuade is newly married couples aged between 25 and 30 years of age residing in America. The rationale for selecting the group is that the group has been well known to persuade impulse spenders, particularly on matters to do with foods and other drinks. The second target market segment is teenagers. This is another serious group of people who actively take part in having a bite and taste of any new food product that they come across. The two groups have a strong liking for new and tasty foods they have not seen before. Therefore, they will have a positive impact on the growth of the organization. Besides, the two groups do not have a strict expenditure pattern, unlike other older and mature people. They look flexible and relaxed in terms of the financial decisions which they make and execute. Lastly, their curiosity to know more about new things is in another world. Their urge also contributes to the decisions which they make.

Although multiple companies and vendors are supplying similar products, there are two serious competitors. These are McCormick and Unilever. The two firms have been in the industry for quite a long, and therefore, their market reach is advanced and that they can make decisions that can have a severe impact in the industry. My major product category is a spicy delicacy prepared using poultry products, vegetable salads and African spices. The reference frame that customers will utilize in referring to my product is 21 spices and African salads. Of the two top competitors, there is no firm with such a high number of spices or even any African Salads.

In line with McCormick and Unilever, the two major competitors, my family poultry seasoning looks reputable and better over them in the following two major ways. The first one is the capacity to use more than 21 spices in developing only one product. The second one is the capacity to make use of East African salads preparing the target product. The two issues make the product look unique and better in several ways. The two elements bring in the uniqueness, which is responsible for creating a competitive advantage and making a difference. The uniqueness is also the major attribute that helps the business dominate in the industry and outshine other existing firms and string competitors. There is no organization before and within the industry that has ever used the products that the home poultry seasoning is making use of makes the business focused and ready to prosper within the industry.

The purpose of positioning statements is to give necessary descriptions of how a certain product or service will fit in and give market solutions to the issues in place. They play a vital role in creating a clear vision for brand positioning (Porto & Dias, 2018). The statement plays an essential role in conveying the message about the brands to ideal customers while facilitating brand identity, purpose, and unique features as to why people should choose them and not others. The following is the business’ positioning statement.

“Family poultry seasoning provides the finest, real ingredients for customers looking for delicious food that’s ethically sourced and freshly prepared. The firm cultivates a better world by using multiple spices and east African salads to create uniqueness within the industry.”

References

Porto, R. B., & Dias, L. G. (2018). Effectiveness of the Positioning Statement: Experimental Test on Brand Awareness in Competitive Contexts/Efetividade da Declaracao do Posicionamento: Teste Experimental dos Contextos Competitivos no Conhecimento da Marca. Revista Eletronica de Ciencia Administrativa, 17(1), 84-114. Retrieved from

https://go.gale.com/ps/i.do?id=GALE%7CA534633545&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=16777387&p=IFME&sw=w