Unit 2 assignment

please check attached instructions and rubric…i need an A and please must do both parts perfectly

Assignment Details

You read and practiced with some concepts concerning cultural considerations in writing for a diverse audience prior to this Assignment. The letter package Assignment provides you with an opportunity to practice corresponding with an international audience.

The Letter Package Assignment Scenario

Your Assignment involves a combination of research and writing. You are the marketing director for Snyder Software based in your hometown and your company is considering overseas markets for the company’s language translation software. Your boss Anne Snyder has asked you to research potential overseas markets, research effective communication strategies in your proposed country, summarize your research and results in a memo to her, and finally draft a letter to a potential distributor in the country you have identified as a viable market.

You will choose a country that you believe will be a good overseas market for your company’s language translation software (you may choose any country that is of interest to you). Your international research begins with learning about the country, how business writing is conducted, and what expectations are for correspondence with a potential distributor in that country. 

Part I – Memo Scenario:

Anne Snyder, President of Snyder Software, has asked you to research overseas markets for the language translation software program the company produces. She wants you to choose a viable country for distributing the product, explain why it is a viable country, and the best ways to communicate with business professionals in the country you selected. She wants you to draft a letter to a prospective distributor in that country for her review.  

Snyder has asked you to present your research in an organized, focused memo to her. She has asked that you clearly outline the research you conducted, the sources you reviewed, the information you gathered, and the criteria needed to correspond effectively with the overseas market – what business writing etiquette is specific to the country you chose? How are those business writing expectations addressed in your draft letter?

The memo to Snyder should be 350–500 words. The memo should include at least two viable references using 

APA

 format and citation style. Put your references on their own page following your memo to Snyder. 

· Identify the country you selected for distribution of the software and why it is a viable market.

· Outline the research you conducted to identify the viable country and to learn how to communicate in writing to the potential distributor.

· Include the sources reviewed for your research in your memo to Snyder, both using in-text citations and on a references page following the memo.

· Include information you gathered using a combination of summary, paraphrase, and limited direct quote from your sources.

· Explain the criteria and cultural considerations used to draft the letter. 

Part II – Letter Scenario 

Part 2: Prepare a letter of introduction to send to a fictitious distributor within the country you researched introducing yourself, your company, your product, your interest in working with them, and why they should be interested in distributing your product. You will make up the name of the distributor and the contact person. Make certain your letter meets the cultural expectations of the country you selected based on your research. Research letter writing format expectations in your country of choice – business practices vary, so do your research!  

In your draft letter to the prospective distributor:

· Introduce yourself, your company, and your product to meet the cultural expectations of the country distributor (see useful resources provided below).

· Explain your interest in working with that distributor.

· Explain why the distributor will be interested in distributing your product.

· Address the cultural expectations relevant to the country you chose.

Your letter package submission (memo, references, and draft letter) will demonstrate your ability to research, summarize that research, document the research (remember your APA citations and referencing from the Discussion), and prepare additional documents based on information gathered and cultural literacy. 

Submit the letter package as a single Word file, just as you would attach the file to your company president in business. Your letter package will include the memo to Snyder, your list of references cited in the memo, and the requested draft of the letter. Remember to check your punctuation, spelling, and grammar before submission to the Dropbox. 

Access the 

rubric

   

Useful Resources:

International Business Etiquette, Manners, & Culture. Retrieved from http://www.international-business-etiquette.com/  

Please also review these writing resources: 

Writing 

business letters

Writing a memo

  

Directions for Submitting Your Letter Package

This letter package is due by the end of Unit 2. Put your letter package in a Word document. Save it in a location with a title you will remember and that includes your name. To submit, go to the Unit 2 Assignment Dropbox. Make sure that you save a copy of the paper you submit.
 

GB512:Unit 2 Assignment Grading Rubric

Unit 2 Assignment Grading Rubric

Instructions: Submit the letter package as one Word
document file in this order: Memo to Snyder, References,
Draft letter to the distributor.

Percent
possible

Points
possible

Points
Earned

Content per Checklist 100% 100

Response to the checklist items provides complete
information regarding the country chosen for market
expansion of the scenario product demonstrating analysis
and critical thinking:

PART ONE – Memo to Snyder

Outlines the research done to select a viable country for
distribution of the language translation software and why
that country was chosen as a viable market

10

Reviews sources that support the country selected and
appropriate cultural etiquette for communicating in writing
with business people in that country

10

Clearly explains criteria used in drafting the letter to the
distributor

10

Provides the bottom line on top (as described in Flood text)
in a memo of 350–500 words

10

Includes at least two viable references cited in the body of
the memo to Anne Snyder in APA format. Also includes an
additional APA* formatted reference page.

10

Subtotal: 50% 50

PART TWO – Draft letter to distributor

Introduces self and the company and the language
translation software product to the chosen country
distributor, meeting the distributor’s cultural expectations.

10

Expresses interest in working with the distributor and why
the distributor should be interested in distributing the
language translation software

10

Addresses the cultural expectations relevant to the country
chosen as outlined in the memo to Snyder

10

GB512: Unit 2 Assignment Grading Rubric

*Any proposal found to contain more than 15% direct quote will be subject to scrutiny
for violation of the University’s Policy of Academic Integrity and point deduction could
be substantially higher depending upon the prevalence of direct quote. Any submission
that is plagiarized or otherwise violates academic integrity will earn a grade of “0” and
the incident will be reported to the Provost’s Office.

**Any submission containing grammatical errors that are so serious as to interfere with
delivery of the message earns a grade of 0. Serious grammatical errors include
sentence errors – fragments, run-on sentences, comma splices. Further, errors in
coherence, punctuation, organization, and logic have the potential to earn a grade of 0.
Such errors present a serious obstacle in conveying your ideas and submissions
containing such errors cannot earn a passing grade. At the professor’s discretion,
revisions may be permitted.

Any submission that fails to address the topic given or the assignment goal will earn
a grade of 0 and/or a request for revision by the instructor.

Memo to Snyder, references, and draft letter to distributor
are clear, professional, and appropriate to the business
scenario. Logical flow from point-to-point, correct spelling
and grammar**.

20

Total: 100% Possible
Points:

100