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Unit 1

Questions

1. One of the issues related to Green Marketing is whether a company uses sustainable business practices. Most individuals only consider energy and waste. Identify other issues related to sustainable business practices and the products produced? How do these elements affect the overall sustainability of a business? Provide specific examples to support your answers.

2. How can a corporate strategy benefit from incorporating a green marketing perspective? What issues should be considered when incorporating a green marketing perspective? Provide specific examples to support your answers.

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