STRAYER PAPER

PEASE MAKE SURE YOU USE THE ATTACHED TEMPLATE TO DO PAPER! IF YOU DONT USE IT YOU WILL NOT BE DOING CORRECTLY!!!!!! FOLLLOW ALL INSTRUCTIONS!

Business-Level and Corporate-Level Strategies
Overview
 In this assignment, you are to use the same corporation you selected and focused on for Assignment 1: Strategic Management and Strategic Competitiveness and Assignment 2: External and Internal Environments.
 Research the company on its own website, the public filings on the Securities and Exchange Commission

EDGAR database

, the University’s

online databases

, the

Nexis Uni database

, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Requirements
 Write a 5  paper in which you do the following:
 

• Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
• Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
• Analyze the competitive environment to determine the corporation’s most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
• Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
• Use at least three quality references. Note: Wikipedia and other websites do not quality as academic resources. 
• Your assignment must follow these formatting requirements:
   
• This course requires use of new Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow SWS or school-specific format. Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length. 
• Use the Assignment 3 Template [DOC] to ensure that your assignment meets the above requirements.
   The specific course learning outcome associated with this assignment is as follows:
   
• Determine business-level and corporate-level strategies for a corporation’s long-term success comparable to the competitive environment.
• Grading for this assignment will be based on answer quality, logic and organization of the paper, and language and writing skills, using the scoring rubric.

1

8

Week 8 Assignment 3

Student’s Full Name

BUS499 Business Administration Capstone

Professor’s Name

Date

Template Instructions (delete this page before submitting)

This template is provided to help you meet the assignment requirements.

This page should NOT be submitted with your assignment, as it is not part of an academically written paper. Note the “Clarity, writing mechanics, and formatting requirements” section of the grading rubric.

HOW TO USE THIS TEMPLATE

· Read the explanations provided in the template for each section of your paper.
· The explanations are in blue font below.
· You should have already read the assignment instructions in Blackboard.
· Type your response to each of the assignment requirements within the designated sections.
· Each assignment requirement is identified using a section Heading that is in black font
· DO NOT add extra spaces between sections.
· DO NOT change the margins.
· You are required to have a heading for each of the sections in your paper.
· The required headings have been provided for you.
· DO NOT delete, alter, or add anything to the section Headings.
· DO NOT type the assignment instructions into the sections.
· After typing your responses, change the font color to black and make sure it is not in bold.
· Be sure to change the font color on the title page to black after typing your name, professor’s name, and date.

· Everything in blue font below should be deleted and replaced with your responses.
· DELETE this entire page before you submit your assignment to avoid losing points.

REMINDERS

· The assignment is due in week 8. Late submissions negatively impact your grade.
· Use the same public corporation you used for assignments 1 and 2.

· Include at least 6 full and complete academically written pages that address the requirements. The title page, this instruction page, and the source page do not count.

· Use at least 3 quality sources, one of which MUST be the course textbook.
· Strayer uses SafeAssign – an automated plagiarism checker. It is advised that you do your own writing and use external resources to support what you have written in your own words.

Week 8 Assignment 3
Write your introduction to this 6-page paper here. Include one (1) paragraph (not more than 6 lines of text) that explains what your paper will discuss. Much of your introduction may be taken from the assignment instructions (in your own words). Read all assignment resources to understand what should be included in your paper. Be sure to review the assignment instructions in Blackboard, the grading rubric, and relevant course announcements to understand the requirements. Do not exceed 6 lines of text in this introduction. There should be no direct quotes in this section. After reading these instructions, replace this blue text with your introduction and change the font color to black.
Business-Level Strategies

Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm. You will also need to determine whether or not you judge this to be a good choice (Note: in this step you need to choose and write about only one (1) business-level strategy from the text book (not Google). Hint: See Figure 4.1 in the textbook. Include a thorough justification for your choice that is backed by facts and sound judgement. For background, be sure to research and explain the industry in which your selected corporation operates. You could also briefly (1 – 2 sentences) define the business-level strategy (cite your sources) you are writing about using the textbook/Learn, as an introduction to your analysis. Read Chapter 4 in the course textbook. Review the Week 4 Learn video/Lecture for supporting content. Your response here should demonstrate that you understand the key concepts regarding the selected business-level strategy and can apply them to a real-world corporation. Keep in mind that this is a 6-page paper and as such your analysis should thoroughly address the concepts discussed in the course. Avoid unsubstantiated statements, extended introductory commentary, direct quotes, and unrelated content. Strive for about 1 ½ – 2 pages of well-constructed, in-depth analysis in this section.

In this section, you could research and identify the core competencies your chosen firm uses to implement its business-level strategies and discuss their effectiveness. You could also demonstrate from your research how the firm uses its core competencies to create and sell its products in the marketplace. Consider the actions & choices your firm has made to compete in individual product markets. Review Chapters 4-9 for specifics on the business-level strategies. Your response should clearly identify the one business-level strategy from the textbook that you think is most important to the long-term success of the corporation. Your response must also include a clearly stated and justified judgement on whether that strategy is a good choice. Include enough content and depth to demonstrate a thorough analysis of your selected corporation’s business-level strategy. Remember that this is a 6-page paper and as such, you will need to dig deep. After reading these instructions, replace this blue text with your analysis and change the font color to black.

Corporate-Level Strategies

Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm. You will also need to determine whether or not you judge this to be a good choice. (Note: in this step you need to choose and write about only one (1) corporate-level strategy from the text book (not Google). Hint: See chapter 6 in the textbook. Include a thorough justification for your choice that is backed by facts and sound judgement. You could also briefly (1 – 2 sentences) define the corporate-level strategy (cite your sources) you are writing about using the textbook/Learn, as an introduction to your analysis. Read Chapter 6 in the course textbook. Review the Week 6 Learn video/Lecture for supporting content. Your response here should demonstrate that you understand the key concepts regarding the selected corporate-level strategy and can apply them to a real-world corporation. Keep in mind that this is a 6-page paper and as such your analysis should thoroughly address the concepts discussed in the course. Avoid unsubstantiated statements, extended introductory commentary, direct quotes, and unrelated content. Strive for about 1 ½ – 2 pages of well-constructed, in-depth analysis in this section.

Your response should clearly identify the one corporate-level strategy from the textbook that you think is most important to the long-term success of the corporation. Your response must also include a clearly stated and justified judgement on whether that strategy is a good choice. Include enough content and depth to demonstrate a thorough analysis of your selected corporation’s corporate-level strategy. Remember that this is a 6-page paper and as such, you will need to dig deep. After reading these instructions, replace this blue text with your analysis and change the font color to black.

Competitive Environment

Analyze the competitive environment to determine the corporation’s most significant competitor (this will require research outside of the course material). Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice. Hint: read chapters 1 – 10 in the course textbook as they provide a solid background for this section. Review the Week 1 – 8 Learn video Lectures for supporting content. Remember that this is a 6-page paper and requires a thorough competitive analysis. Strive for about a 1 ½ – 2 pages of well-constructed, in-depth analysis in this section. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your analysis and change the font color to black.

Market Cycles

Determine whether your choice from Question 3 (Competitive Environment section above) would differ in slow-cycle and fast-cycle markets. It would be a good idea to briefly explain what the slow-cycle and fast-cycle markets are from the textbook (cite your sources) as a short introduction to your determination. Hint: read Chapter 5 in the course textbook. Remember that this is a 6-page paper and therefore each section requires a thorough response that demonstrates your understanding of key concepts covered in the course and your ability to apply them to a real-world corporation. Cite your sources and avoid the use of direct quotes. After reading these instructions, replace this blue text with your response and change the font color to black.

Sources

1. Hitt, Ireland, & Hoskisson. 2020. Strategic management: Concepts and cases: Competitiveness and globalization (13th ed.). Mason, OH: South-Western Cengage Learning

2. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)

3. Author. Publication Date. Title. Page # (written as p. #). How to Find (e.g. web address)

Running head: CHEVRON CORPORATION 1

CHEVRON CORPORATION 2

Chevron Corporation

Lucy Rowell

Introduction

Chevron is an American based multinational company that operates within the energy industry. The headquarters of the company is at San Ramon, California. Chevron was founded back in 1849 and has operated for over 140 years. The operating revenue of the company is at $158.9 billion with an operating income $15.45 billion. It acted as the predecessor of standard oil company and the company has continued to be fully functional and a leading player within the energy sector. Chevron operates in over 140 countries across the globe. It is ranked as one of the largest oil companies around the world which has positively contributed to the economic growth of the country. It is also traded in the New York Stock Exchange making it one of the leading players within the oil sector. The paper explains the impacts of technology and globalization together with the organizational model and resource-based model.

Globalization

Globalization is one of the key issues that positively led to the expansion of the company within the globe. The emergence of other oil companies have led to the expansion of the multinational corporation to other countries. Through Foreign Direct Investment, chevron has managed to expand its services to other parts of the globe (By, 2016). Companies such as BP plc. Offered competition to the company making it to adopt expansive strategy that facilitates it to be fully effective within the industry that it operates within. However, factors such as the great depression affected the prices of oil in the country affecting the industrial position. The ability of the company to evolve and adopt to the global industrial skeptics has enabled it to be fully functional in both developed and developing countries across the globe.

Technology

The change in technology within the oil sector is a factor that has made Chevron to continuously evolve and remain relevant within the industry. Today, Chevron is one of the companies within the oil industry that has ensured that it integrated IT with is administrative structure. The company is keen at using social media sites such as Facebook and twitter as part of its marketing strategy (Tarca, Vatuiu & Popa, 2016). The existence of the company website

https://www.chevron.com/

enables customers and employees to access the site and get more information about the site. The website contains important information such as project portfolio, operations, technology, corporate responsibility and the company investors. The company has highly been successful in integrating employee information through systems that adjust to the needs of the market that facilitates the company to be fully effective.

The Industrial Organizational Model

The industrial organizational model of the company is highly organized and detailed to provide a clear understanding of the process. The basic conditions for Chevron are perfectly applied it entails key economic issue that the company needs to consider such as the demand and supply. It also describes the industrial structure that needs to be appropriately observed. Relevant factors such as the conduct of the industry is mentioned. A look at the general performance of the company in the industry is also evaluated (By, 2016). The assessment of the industry through the use of the model enable the company to earn above average despite of the high level of competition from other multinational companies. Additionally, the company is likely to gain from the economies of scale that comes with operating within the market. The model is perfectly aligned to the goal of the company to the market.

Resource-based Model

As a multinational corporation the company is keen at has a resource-based model that is clearly focused on the goals and objectives. The model explains the resource-based view that explains how it relies on both tangible and intangible that should be both immobile and heterogenous. This is a key contributing factor that makes the company one of the major players within the industry that it operates within. The company mostly gets its raw materials through importation and the utilization of the local oil wells (Kung, Pui & Chung, 2017). The activity has fully been effective in giving the company a competitive advantage. The workforce of the company is both skilled and unskilled that employs various engineers and miners that offer the best services. The activity leads to the creation of a competitive advantage within the industry. Aligning the company with the goals is a clear matter of concern that resource based model.

Vision and Mission Statement Assessment

The vision of Chevron Corporation is to the Global Energy Company most admired for its people and performance. The mission of the company is our company’s foundation is built on values which distinguish us and guide our actions. We conduct our business in a socially responsible and ethical manner. the vision and mission of the company are deeply aligned with its success. It sets up the targets that the company requires to be fully functional within the market. Ideally, it instills an organization culture among employees that is deeply embedded in the company values that reflects the overall needs of the company in a positive way (Hitt, Ireland & Hoskisson, 2013). Its mission and vision drive the important departments of the company to focus on the organizational success which positively elevates the position of the company.

Stakeholder Impact

Shareholders play an important role in the expansion of the company within the industry. They provide the relevant investment that enables the company to pursue its goal and expand within the industry. The employee are the important stakeholders that are responsible in driving the goals of the company towards success (By, 2016). It is an important elemental factor that contributes to the expansion of the company processes and daily activities. The supplies play a key role in ensuring that the supply of raw material within Chevron Corporation is steady. It is a positive practice that leads to the expansion of the company within its industry. The customers are important stakeholders that Chevron focuses on to ensure that it retains its industrial position. Therefore, each stakeholder plays an important role in the survival and expansion of the company.

Conclusion

In summary, the paper explains the impacts of technology and globalization together with the organizational model and resource-based model. Globalization is one of the key issues that positively led to the expansion of the company within the globe. The emergence of other oil companies have led to the expansion of the multinational corporation to other countries. The vision of Chevron Corporation is to the Global Energy Company most admired for its people and performance. The mission of the company is our company’s foundation is built on values which distinguish us and guide our actions. As a multinational corporation the company is keen at has a resource-based model that is clearly focused on the goals and objectives. The model explains the resource-based view that explains how it relies on both tangible and intangible that should be both immobile and heterogenous.

References

By, S. L. (2016). Chevron, sasol set natural-gas accord — joint venture will exploit method of converting natural gas to liquid. Wall Street Journal

Hitt, M, A., Ireland, R, D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competitiveness and Globalization (10th ed.): Mason, OH: South-Western Ccengage Learning.

Kung, W. L., Pui, Y. L., & Chung, Y. Y. (2017). A collective organizational learning model for organizational development. Leadership & Organization Development Journal, 40(1), 107-123.

Tarca, N., Vatuiu, T., & Popa, A. (2016). The importance of the web technologies during the communication process between a company and its clients. St. Louis: Federal Reserve Bank of St Louis.