SCOM 110 READING QUIZ 3

  

Question 1 

1. Mattes are several layers of      images that were shot separately. 

True 

False 

3 points   

Question 2 

1. First-run distribution can be      best defined as the: 

  
a.

​marketing of films as   direct sale DVDs 

 
b.

profits   generated from distributing a film to theaters 

 
c.

film   production made specifically for movie theaters 

 
d.

​initial cost of producing   and distributing a film 

3 points   

Question 3 

1. The “star      system” began to take form in the 1950s and blossomed in the 1980s. 

True 
False 
3 points   

Question 4 

1. Independent (indie) films      are not made by the major studios. 

True 
False 
3 points   

Question 5 

1. Digital video is recorded,      edited, and often transmitted in digital form as used by computers. 

True 
False 
3 points   

Question 6 

1. The Motion Picture Code of 1930      (Hays Code) was a self-regulation of sex on screen by the motion picture 

industry.

True 
False 
3 points   

Question 7 

1. Nonlinear editing uses digital      equipment to rearrange scenes to make the master copy. 

True 
False 
3 points   

Question 8 

1. Early Hollywood studios      operated according to an economy based on vertical integration.​      

True 
False 
3 points   

Question 9 

1. Orson Welles’ movie Citizen      Kane popularized a number of filmmaking techniques including new      camera angles and types of shots. 

True 
False 
3 points   

Question 10 

1. Advances in digital      animation have: 

  
a.

decreased movie viewing in   all formats and genres 

 
b.

made video streaming obsolete 

 
c.

eliminated the need for   postproduction 

 
d.

led to the emergence of   virtual film studios 

3 points   

Question 11 

1. What does Google’s      innovative video fingerprinting technology do? 

  
a.

allow   home-made copies of movies 

 
b.

make   it possible for computers to spot copyrighted material 

 
c.

speed up the transfer of large video files across the   Internet 

 
d.

allows   searches within a movie 

3 points   

Question 12 

1. Disney was one of the      first film companies to start producing programs specifically for television. 

True 
False 
3 points   

Question 13 

1. What has desktop      filmmaking done for filmmakers? 

  
a.

enabled digital video to be   shot and edited on personal computers 

 
b.

increased financial barriers   to film creation 

 
c.

reduced   diversity in films 

 
d.

imposed a federal tax on   filmmaking software and Internet film distribution 

3 points   

Question 14 

1. ​ What term refers to the timed releases of films to      different outlets such as domestic theaters, pay channels, and video      rental? 

  
a.

​windows 

 
b.

​merchandising 

 
c.

​segmentation 

 
d.

​vertical integration 

3 points   

Question 15 

1. The gross revenue for a film is      the amount of money made after expenses are paid.      

True 
False 
3 points   

Question 16 

1. Citizen Kane  is considered a classic film because of the       techniques used to shoot this film.

True 
False 
3 points   

Question 17 

1. Illegal use of copyrighted      intellectual property has been a serious issue for the film industry.      Financial losses to studios and other copyright holders total in the      __________________.

  

hundreds   of thousands.

 

tens   of millions. 

 

hundreds   of millions.

 

hundreds   of billions.

3 points   

Question 18 

1. Spike Lee’s She’s Gotta Have      It, (1986) is an example of __________________.

  

a   film that proved a clever title won’t always help a film make money.

 

a film   that has never made back its initial investment.

 

a film   costing  more than it could possibly earn back.

 

a   film made

cheap

ly, but delivers  a big payback.

3 points   

Question 19 

1. __________________ are      current film genres.

  

Black-and-white,   silent, and documentary

 

Reality   TV and cooking shows

 

Romantic   comedies,  Coming-of-age films, and  Science Fiction

 

Web-based,   Roku, and Fire Stick

3 points   

Question 20 

1. Making a movie is      a(n) __________________  process involving the creative talents      of many people.

  

independent

 

ensemble

 
cheap
 

painful