SCOM 110 QUIZ 1

  

Question 1 

1. Gutenberg’s discovery of      movable type and mechanical printing had no effect on the ability to mass      produce books. 

True 

False 

3 points   

Question 2 

1. A large book that displays      intricate artwork on the cover and is more expensive than a mass-market      paperback is called a: 

  
a.

audiobook 

 
b.

e-book 

 
c.

book on CD 

 
d.

softcover book 

3 points   

Question 3 

1. Desktop publishing has      done much to decentralize print media and it has given rise to      books-on-demand. 

True 
False 
3 points   

Question 4 

1. The independent bookstores      that survived the Amazon and e-book waves have exhibited declining sales      during the past few years. 

True 
False 
3 points   

Question 5 

1. A popular movie based on a      book can increase sales of the book, even if the book was first published      several years earlier. 

True 
False 
3 points   

Question 6 

1. In the early twentieth      century, as printing costs declined and Americans could afford to buy more      books, the publishing industry grew. 

True 
False 
3 points   

Question 7 

1. Mergers and consolidations      created conglomerates that gave birth to smaller, profitable      newspaper companies. 

True 
False 
3 points   

Question 8 

1. In the nineteenth century,      “new journalism” concentrated more on news and less on editorials      and essay columns. 

True 
False 
3 points   

Question 9 

1. The ____________ made it possible to      reduce printing costs in the early nineteenth century. 

  
a.

First Amendment 

 
b.

rotary press 

 
c.

wire services 

 
d.

new journalism 

3 points   

Question 10 

1. If The New York Times prints an article accusing      New Jersey governor Chris Christie of taking campaign contributions      from wealthy citizens with ties to organized crime, and Christie’s public      relations staff states that these claims are completely unfounded, they      might file a complaint of ____________ against the newspaper in order to      get the story retracted. 

  
a.

exaggerated publishing 

 
b.

yellow journalism 

 
c.

libel 

 
d.

sensationalism 

3 points   

Question 11 

1. Which of the following is      a dominant trend in the newspaper industry that allows many news      organizations to combine multiple media into a single story? 

  
a.

multimedia convergence 

 
b.

more personal ads 

 
c.

the use of international   journalists 

 
d.

microchips in newspaper   vending boxes 

3 points   

Question 12 

1. The Penny Press became      popular during the mid-1800s as people desired timely coverage of events      at affordable prices. ​ 

True 
False 
3 points   

Question 13 

1. With the rise of digital publishing      platforms, accuracy and objectivity in news reporting has largely      vanished. 

True 
False 
3 points   

Question 14 

1. The first American magazines,      published during the 1700s, were limited by too few readers with leisure      time to read, high costs of publishing, and expensive distribution by      horse-drawn coaches. 

True 
False 
3 points   

Question 15 

1. Magazines with large audiences can      charge more for advertising because more people will see the      advertisement. 

True 
False 
3 points   

Question 16 

1. By the late 1990s, desktop      publishing, inexpensive photocopying, high-speed printing, and the      publication of magazines in virtual form were making it easier to enter      into the magazine business. 

True 
False 
3 points   

Question 17 

1. __________ are consumers that can      be grouped together because of specific demographics or special interests      such as hobbies or politics. 

  
a.

Segmented audiences 

 
b.

General audiences 

 
c.

Wide audiences 

 
d.

Mass audiences 

3 points   

Question 18 

1. __________ is a creative work of      art, writing, film, or software that belongs to a legally protected owner. 

  
a.

Patent 

 
b.

Plagiarism 

 
c.

Intellectual property 

 
d.

Royalty 

3 points   

Question 19 

1. Technology that transfers      page images composed inside a computer directly to printing plates is      called: 

  
a.

woodcuts 

 
b.

graphic arts 

 
c.

computer-to-plate 

 
d.

sketches 

3 points   

Question 20 

1. News magazines attract      young people with below average incomes. 

True 
False