Producer and consumer graph

You are a junior executive of a new cellular phone carrier called Technologies of the Future (TOF) that competes in the same market as Verizon Wireless, AT&T, and T-Mobile. The task at hand is to graph the supply and demand curves in Excel using the values given in the table below.

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Import the graph into a Word document and address the following.

  • Identify the firm’s equilibrium price and quantity in the market.
  • Calculate market shortages and market surpluses given the values from the graph based on the prices set by TOF. Be sure to define a market shortage and a market surplus.
  • Identify and discuss the price TOF should charge for its cellular phones.
  • From the graph derived, illustrate producer and consumer surplus. Please determine both producer and consumer surplus.

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