Plan

Create a matrix that contrasts the differences between marketing in for-profit and not-for-profit health care organizations.

Include the following in your matrix:

· Centralized versus decentralized format of management

· Strategic goals of the organizations

· Variation in the access to the capital market

· Strategic marketing differences between these two types of organizations

· Quality attributes of the two types of organizations

· The management of pricing and volume

 

Cite at least 3 reputable references to support your assignment (e.g., trade or industry publications, government or agency websites, scholarly works, or other sources of similar quality).

Format your assignment according to APA guidelines.

 

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