Marketing Management
TOPIC:Personal Home use Robots
1. You will need to do appropriate research on the above industry and category so that you understand them in order to make an educated analysis and recommendation for this section of the consultant’s report. It is important to start out with a thorough understanding of the category and industry.
2. You will provide a 250- to 350-word review. Your review must provide a good perspective, interpretation, conclusion, and/or recommendation for at least one (1) of the three(3) elements noted below
1. Positioning and Differentiation
Definition of Positioning (100 words)
Brief (one paragraph) description of the market (100-150 words)
Analysis of Current Positioning in the Market
Current annual sales volume in dollars and/or units sold in the market
Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the market
Current price points of competitors
Projections for the Market
Projected overall market growth rate for the next five years
Projected changes to overall pricing in the market for the next five years
Recommended Position.
Recommended position and points of differentiation for the JGJ Inc. offering
Complete buyer profile of the target customer
2.
and Market Demand
Product Development
Key differentiating characteristics of the offering
Analysis of demand in the market
Market Segment Demand
Quantitative data used to determine projected demand
Methodology used to determine demand
3. Internal and External Marketing Environments
Analysis of Key External Factors in the Market
Porter’s five forces model
Other macroenvironmental external factors
Required Internal Resources and Competencies to Compete in the Market
Required Licenses, Patents, and Rulings or Legal Requirements to Compete in the Market
You must cite at least two credible sources that were not used by the original writer to support your interpretation and recommendation.
Cite your work per current APA standards, however, indenting of the references is not required due to the discussion board format.