Learning Activity: Analyzing Bad News

Find a press release from the last three months of a company announcing bad news. It could be layoffs, a change in their business structure, stock prices being lower than projected, or other bad news. Submit a Word document that contains a link to the press release and answers to the following questions about the communication:

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  • Does it communicate what needs to be communicated, or are there unanswered questions? Explain.
  • Are the solutions or next steps clear to the reader? Why or why not?
  • Does the communication appear transparent or does it seem as though much more is not being said? Explain.

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