Homework

My homework is to answer 16 questions (questions are below). No need to write in academically form, just answer the questions. The questions are related to Chapter 6 and 7 from the book: Social Media Marketing . Tuten, T. L. & Solomon, M. R., 2018. 3rd ed. and I don’t have the book!

1. What social activities are the focus of participation in social communities?
2. How can brands create identities in social communities?
3. What are the types of social networks in social media?
4. What are the characteristics of social ads? How effective are social ads?
5. How can brands engage consumers in social communities?
6. What is earned media? How do brands encourage earned media with their social networking activities?
7. What are the characteristics of brand fans?
8. What is social publishing? What kinds of content can be published socially?
9. How can social publishing, along with SEO and SMO, help to meet marketing objectives?
10. How can a site be optimized for search engines?
11. Why is it important to achieve a top three ranking in a list of search engine results?
12. Explain the concept of the linkwheel.
13. What are the different types of tags that are used by search engine optimizers to influence search engine indexing?
14. What role does social media optimization play in search engine optimization? How are the two concepts related?
15. Explain the five types of linkbait and why linkbaiting is important.
16. Is there a difference between social news sites and social bookmarking sites? Explain.

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