Final Project

Course Objective

This assessment addresses the following course objective(s):

• Develop a marketing plan.

Instructions

The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout this course, you will be learning about the various parts the comprise a marketing plan.  Your final deliverable for this class will be a strategic marketing analysis and plan.

The final plan should illustrate the following points:

1. Consumer problem to be solved/gains to be provided

   Nature of the proposed solution

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2. Positioning statement

   Details on a target market and market segmentation

3. Market analysis

   SWOT analysis
   Details on competing products or services
   Discussions on differentiation from competition
   discussion on market trends based on research

4. New product development process summary

   Details on the process used to develop this hypothetical product
   Discussion on how concept/product could be tested

5. Marketing strategy

   Provide an overview of the planned marketing and advertising strategy
   Provide more specific details and discussions on one of the following:

   Integrated marketing communication plan
   Logistics and distribution to include reverse logistics

Submit

Support your paper with a minimum of three (10) external resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 13-15 pages, not including title and reference pages.

Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.