Essay
OnlineCommunication Strategy Oral Presentation
Length: 10 minute oral presentation of up to 8 slides (excluding title page and References)
Final Due: Weeks 7 or 8 as scheduled by Instructor
Value: 200 Points for 20% of the grade
Post: Designated Discussion Board
Content: Describe the communication strategy previously approved by your instructor in a 10 minute oral presentation. Your presentation must adhere to APA standards citing and referencing three or more academic sources; you may cite your textbook and two or more peer-reviewed journal articles. The format of the presentation is:
·
Introduction
: Define the communication strategy and discuss its importance to communication effectiveness
· Strategy Implementation: Describe three tactics effective communicators use to employ the communication strategy
·
Conclusion
: Ask 1 open-ended question to generate discussion about the communication strategy and tactics, and facilitate the online discussion
Oral Presentation: Prepare a presentation that does not exceed 10 minutes, uses no more than 8 slides (excluding title and reference page), and includes your own voice audio narration. You are welcome to use the technology of your choice (e.g., PowerPoint or Prezi with audio embedded, Screencast-o-Matic, recorded Adobe Connect, PowToons, Animoto, etc.) in presenting your analysis. The Center for Instructional Innovation (CII) has created presentation tutorials found on their YouTube Channel:
.
Evaluation Criteria
|
Report Elements |
Exemplary |
Proficient |
Developing |
Emerging |
Not Included |
|
| Introduction |
35 – 31 Engages audience with a strong introduction that comprehensively defines the communication strategy and its importance to communication effectiveness. Fully supports discussion with citations from academic sources |
30 – 26 Provides a clear introduction that accurately defines the communication strategy and its importance to communication effectiveness. Mostly supports discussion with citations from academic sources |
25 – 21 Provides an introduction that defines the communication strategy but may not address importance. Partially supports discussion with citations from any sources that may not be academic |
20 – 16 Provides an unclear or confusing introduction that may not accurately define the communication strategy and/or does not address importance. Does not support discussion with citations from any source |
0 No introduction included |
|
|
Strategy Implementation |
50 – 46 Comprehensively describes 3 valid tactics effective communicators use to employ the communication strategy. Fully supports analysis with citations from academic sources |
45 – 40 Describe 3 fairly valid tactics communicators use to employ communication strategy. Mostly supports analysis with citations from academic sources |
39 – 35 Describes 2 – 3 tactics communicators use although 1 may lack substance. Partially supports analysis with citations that may not be from academic sources |
20 – 16
Describes 1 – 3 tactics communicators use although 2 or more may lack substance. May not support analysis with citations from any source |
0 Not included |
|
| Conclusion |
35 – 31
Concludes by asking 1 well-crafted open-ended question that generates discussion that deepens understanding of the strategy and tactics. Fully facilitates discussion responding to all questions. |
30 – 26
Concludes by asking 1 fairly well-crafted open-ended question that generates discussion increasing understanding of the strategy and tactics.. Mostly facilitates discussion responding to most questions. |
25 – 21
Concludes by asking a question that may not be open-ended and/or that generates limited discussion. Partially facilitates discussion responding to some questions. |
19 – 16 Provides a conclusion but may not ask an open-ended question. Limited if any facilitation of a discussion about the communication strategy. |
||
|
Presentation Clarity |
30 – 27 Oral presentation is well-organized, interesting, clear, informative; and the required length of 10 minutes and 9 slides. Presenter is well prepared, enthusiastic and discusses each strategy in-depth |
26 – 23 Oral presentation is fairly organized, interesting, clear, informative; but may be slightly too long or short. Presenter is prepared and adds content beyond what is on the slide but may lack enthusiasm |
22 – 20 Presentation is somewhat clear but may not be organized and/or. 10% too long or short. Presenter may not be prepared and/or may read the slides without adding much additional content |
19 – 16
Presentation is unclear and difficult to understand. May by 15% too long or short. Presenter not prepared, enthusiastic or may only read the slides |
0
No oral component |
|
|
APA and Sources |
15 – 14 Cites and references 3 or more academic sources Accurately adhere to APA standards; reference page and citations are correct. |
13 – 12 Cites and references 3 academic sources. Adhere to APA standards with minor (1 – 3) errors in reference page and/or citations |
11 – 10 Cites 3 sources although 1 may not be scholarly. Adheres to APA standards with numerous (4 – 10) errors in reference page and/or citations |
9 – 8 Cites 1 – 3 sources although 2 or more may not be scholarly. Adheres to APA standards with multiple (11+) errors |
0
No APA adherence |
|
|
Writing Mechanics |
35 – 31
Slides are visually interesting, easy to read, and focused. Slides use good grammar spelling, and punctuation. |
30 – 26
Slides are fairly visually interesting, easy to read and focused. Minor (1 – 3) errors in spelling, grammar and/or punctuation. |
25 – 21
Slides are somewhat clear but may not be interesting and/or focused. Several (4 – 10) errors in spelling, grammar and/or punctuation. |
20 – 16
Slides lack clarity and may be confusing Contain numerous (11+) errors in spelling, grammar and/or punctuation. |
0
No adherence |