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Week 2 -Assignments & Discussions Chapter review 1, 2 and 3

Discussion : PowerPoint for Week Two
Assignment #1 for week 2:
Due the following week(3)

Create a target customer profile – follow the Design Brief example. Tell us who this customer is – envision a “muse” who represents your customer base.
Also research who the top three competitors are for the brand that you would like to create.Choose brands which is closely aligned with your chosen design career category. (Try to avoid F21, H&M, Zara).

Using the target customer PDFs provided (look under Files for the folder that has these), flesh out who this consumer is. Remember to refer to the impact of Covid19 on this customer.Use Microsoft Word and include images. If you use Pages, please save it as a PDF.Points50