Discussion and Response Product Idea and Search Engines/Electronic Marketing

Product Idea and Search Engines/Electronic Marketing

After reviewing the assigned reading materials, complete the following activities:

1.  Students must develop a brand new product or service idea. (do not copy from the internet be original)

A. Additionally describe the product/service including the benefits of using the product/service

B. Discuss the potential customers for this product/service

2.  Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.

Please see attached for more detail.

Product Idea and Search Engines/Electronic Marketing

After reviewing the assigned reading materials, complete the following activities:

 1.  Students must develop a brand new product or service idea. (do not copy from the internet be original)

A. Additionally describe the product/service including the benefits of using the product/service

B. Discuss the potential customers for this product/service

2.  Based on the nature of the product/service, recommend at least 3 possible ways to market the product electronically. Your suggestions must include at least one search engine. Describe your recommendations and discuss the advantages and disadvantages of each.

(Students must use academically reviewed articles only). Wikipedia and other internet articles will not be accepted. Professor will check originality of all posts with Turnitin plagiarism checker).

Use full APA throughout (use in-text citations and a APA reference list).

Read and respond to at least two (2) of your classmates’ posts 150 words minimum. In your response to your classmates, consider comparing your articles to those of your classmates. Research from academic articles must be included in your responses to classmates post.

Below are additional suggestions on how to respond to your classmates’ discussions:

· Ask a probing question, substantiated with additional background information, evidence or research.

· Share an insight from having read your colleagues’ postings, synthesizing the information to provide new perspectives.

· Offer and support an alternative perspective using readings from the classroom or from your own research.

· Validate an idea with your own experience and additional research.

· Make a suggestion based on additional evidence drawn from readings or after synthesizing multiple postings.

· Expand on your colleagues’ postings by providing additional insights or contrasting perspectives based on readings and evidence.

by Guangting Wang 

Product solutions can be understood as product strategies, which means learning to use product portfolio strategies and product development strategies to plan product lines, seek ideal profit margins, and formulate adaptive strategies according to different stages of the product life cycle. A complete product idea should includes the following:

(1) Detailed demand analysis documents from companies, markets and users. (2) Risk assessment analysis, feasibility analysis, time planning, resource demand analysis. (3) Cooperating procedures, methods, and division of labor arrangements of various departments. (4) Develop and promote resource appeal documents. (5) Operation and promotion plan. (6) Marketing plan.

Since the product scale involves a wide range, once determined, it will have a significant impact on the company’s construction scope, equipment quantity, raw material purchase, public works and supporting facilities construction, and whether the product scale is reasonable will also affect the company’s further operation and profitability .

One aspect of E marketing is SEO. It stands for search engine optimization. Since the product scale involves a wide range, once determined, it will have a significant impact on the company’s construction scope, equipment quantity, raw material purchase, public works and supporting facilities construction, and whether the product scale is reasonable will also affect the company’s further operation and profitability. The following topics are implementation of SEO (J. Gausemeier, 2012).

1. Content expansion:Constantly create content that is beneficial to users and valuable content, so that users can have a high degree of adhesion and long-term stay, and this is how search engines can determine that your content is valuable and high-quality content, and have more qualifications Good ranking.

2. Competition analysis: In short, it is to analyze the rival’s website to see what others do and how we should follow up. Learn from him

3. Site optimization: The structure of the website itself must be reasonable and clear, not only the movement of the appearance must fit the user experience, but also the internal code of the program must also be optimized, so that search engines and users can read the content of the website more quickly, concisely and clearly quality.

4. Off-site optimization: Off-site optimization is basically the construction of various external links, including various soft articles, various messages, various communication connections… and so on.

5.Re-optimize: According to the existing data analysis (calculation code), carry out the loop improvement of the website, improve the determined keywords, improve the content layout of the popular pages, optimize the loading time of the website, etc.

Three ways to market your product:

1. Spend money on SEO and make your page appear higher in google’s ranking algorithm. Once you understand how SEO works and implement your SEO strategies, you will see much more traffic to your site thus brings more revenue. However it may be expensive to hire someone who know really well about how SEO works.

2. Collaborate with streaming platforms or online video site such as Youtube and Tik Tok. If young people are your target customer, spending some money on it and it will worth it. Since people are spending more time watching videos these days, your product will have a higher chance to be exposed to your potential customers. One disadvantage is even your customer is interested in your product, they couldn’t buy the product from the app. This usually redirects them to your page or to the app store to buy/download your product thus the conversion rate will not be ideal.

3. Social networks apps such as Facebook, Twitter and Pinterest. Research suggests that people spend 4.5 hours on social apps in average. That’s a lot and you can definitely catch someone’s eye by posting ads on those social apps. However, this could be costly and would probably not help if your ad is not eye-catching (A. Tripathy, et al, 2012).

References:

J. Gausemeier, V. Brink, S. Ihmels, M. Kokoschka and F. Reymann, “Strategic product- and technology-planning with the innovation-database: A field-proven approach from the market-oriented product idea up to an operational development roadmap,” 2009 IEEE International Conference on Industrial Technology, Gippsland, VIC, 2009

A. Tripathy, S. Raina, R. Mascarenhas, S. Pangotra and R. Rodrigues, “Extracting new product ideas from consumer blogs,” 2012 International Conference on Communication, Information & Computing Technology (ICCICT), Mumbai, 2012

by Sanya Mittal

The product idea that has been developed is the idea about creating a personal unique experience for consumers based on the occasion. Depending on the occasion and requirements of the customers, a setup can be created such that it provides a unique experience to the consumers. The benefits of the service to the consumers are that the service will help consumers who want to surprise their loved ones with a unique experience. This unique experience could be in the form of wall décor, a room décor, a surprise on an outing, etc. The experience will be enriching for the customers and will cater to specific personalized demands of the consumers.

The potential customers for the service will be people in the age group of 25-35 years old. This shall begin as a metro phenomenon such that the people residing in uptown areas will have access to these services. The average buying power of consumers in this age bracket is very high and the consumers want to experience something new and different, which is the need of the consumers that are being catered to by this experienced service.

Different ways through which the product can be marketed electronically include Google search results (Search engine optimization), Facebook, and Youtube. Google search engine optimization will be helpful in generating organic traffic onto the platform. This will also be helpful in making sure that the customers are directed to the website by targeting the right and relevant keywords (Gosline, Lee & Urban, 2017). Facebook is another media that can be targeted. Advertisements can be run on Facebook for the defined segment. The common interests of the consumers in the defined segment can be tapped that can be helpful in allowing customers to visit the website. The advantage this provides is that it is very easy to define the consumer set on Facebook. The disadvantage associated with such an agreement is the high cost that will be required to acquire customers via the social media platform. Youtube is another method that can be targeted. The influencers on Youtube can be tapped and the marketing can be done via them. Further advertisements can be run on relevant channels on Youtube. The advantage is that it will cater to a much wider audience base (Khan, 2017). But the cost associated will be very high.

References

Gosline, R. R., Lee, J., & Urban, G. (2017). The power of consumer stories in digital marketing. Brighton, MA.

Khan, M. L. (2017). Social media engagement: What motivates user participation and consumption on YouTube?. Computers in human behavior, 66, 236-247

Directions for Discussion Questions

Students will respond to the Discussion Question in full APA format
Discussion initial post 300 words is due by aforementioned dates and times
If your posts is less than the minimum word count, points will be deducted from your grade.
•Provide appropriate APA in-text citations and references.

Coping and pasting an article or copying the information and changing a word or two is not a significant post. If you do this, you will receive a 0 for the assignment—no questions asked.
The format should include an introductory paragraph which introduces the topic (12-15 lines), the body which is usually 2-3 paragraphs (12-15 lines each paragraph) and a summary paragraph (12-15 lines) which restates the main points.
Absolutely no Wikipedia, Blogs, Internet Articles, Homework Help, Books or other Chron/Investopedia etc. Journal Articles sourced from the Campbellsville University Library should be your research source.

For APA formatting use APA Manual or www.purdueowl.com

Directions for Response to Discussion post
Students will respond to the Discussion Question in full APA format
•Significant posts are at least 150 words and require some information from the text, academically reviewed papers, some significant commentary that requires knowledge of the subject, a web link to an article or other source in order to be accepted.
If your posts is less than the minimum word count, points will be deducted from your grade.
•Provide appropriate APA in-text citations and references.

Coping and pasting an article or copying the information and changing a word or two is not a significant post. If you do this, you will receive a 0 for the assignment—no questions asked.
Absolutely no Wikipedia, Blogs, Internet Articles, Homework Help, Books or other Chron/Investopedia etc. Journal Articles sourced from the Campbellsville University Library should be your research source.

For APA formatting use APA Manual or www.purdueowl.com