Assignment: Strategies, Review, Implementation

Instructions

Potential Strategies (Alternatives)

In a 2 to 3 sentences each, describe how Macy’s could pursue each of the following potential Strategies.   

1. Market Development
2. Market Penetration
3. Product Development
4. Related Diversification
5. Unrelated Diversification
6. Forward Vertical Integration
7. Backward Vertical Integration
8. Horizontal Integration
9. Retrenchment

From the 9 potential strategies above, what 2 do you think are the best and why? (Recommendations)  Explain why for each in 2 to 3 sentences.

1. Best Strategy 1
2. Best Strategy 2