Strategic Management
Create your Non-Alcoholic Beverage company name and explain the significance of the name (NAME: Uptown Swirl)
1. Company name (Uptown Swirl)
Choose a name that is unique, easy to remember, and it is representative of the non-alcoholic beverage you are focusing on or has a specific meaning. You will also explain the significance of the chosen name (what does it mean)
2. Product (Describe your business and product you will produce and sell)
Your product must be a non-alcoholic beverage (water, energy drink, soda, tea, smoothie, etc.)(My product: Frozen Yogurt/milkshakes/quick bite dessert) just make sure you are bringing something new to the market and something that fills a gap in the current product offerings.
**You will clarify what your product is, the key ingredients, and how many flavors(10) you will offer. (10 yogurt flavors, 10 milkshakes, 10 quick bite dessert-names must be provided)
3. Mission & Mission statement
The mission should be a cohesive statement, clarifying who you are, what you do (what needs are you fulfilling) and why you are in business (purpose).
a. Mission Statement– should not exceed 3 sentences and must be in quotation marks
4. Explain its components
Explain the content of the mission; why do you want people to know this information; why is this the most important information.
(NO PLAGIARISM…report must be provided)
- Use headings for each section.
- Use quotation marks for the mission statement.
1/6/2020 Rubric Detail – BUS599164VA016-1202-001
https://blackboard.strayer.edu/webapps/rubric/do/course/gradeRubric?mode=grid&isPopup=true&rubricCount=1&prefix=_21046852_1&course_id=_26… 1/2
Unsatisfactory Basic Satisfactory Excellent
1. Original Post –
Weight: 21
points
0 (0.00%)
Did not respond
or demonstrates
no critical thinking
or original
thoughts in initial
post. Initial post is
either non-
existent or
severely limited.
Student
demonstrates no
content/subject
knowledge in
initial post.
7 (19.44444%)
Student’s post
demonstrates an
incomplete
analysis of the
topic. Student
addresses most
of the elements of
the discussion
prompt, and
demonstrates a
basic knowledge
of the discussion
topic. Student
may not relate the
content in initial
post to course
content, or to
real-life
situations.
15
(41.66666%)
Student’s post
indicates thought
and analysis, but
may lack depth or
detail Student
thoroughly
addresses all
elements of the
discussion
prompt, and
demonstrates a
solid knowledge
of the topic.
Student relates
content in initial
post to course
content, or to
real-life
situations, though
the connection
may lack depth.
21
(58.33333%)
Student’s post
indicates
thoughtful
analysis and
provides valuable
insight into the
topic. Student
thoroughly
addresses all
elements of the
discussion
prompt, and
demonstrates an
advanced
knowledge of the
topic. Student
makes strong and
precise
connections to
previous and/or
current course
content, or to
real-life
situations, in
initial post.
2. Peer
Response –
Weight: 10
points
0 (0.00%)
Student did not
respond to at
least one (1) peer
or the comment
was too brief and
lacks substance.
4 (11.11111%)
Student respond
to at least one
student. Peer
responses lack
adequate
analysis, offering
a superficial
reaction to the
peer’s initial post.
8 (22.22222%)
Student responds
substantively to
at least one
student, partially
relating the
response to
relevant course
concepts.
10
(27.77777%)
Student responds
with thorough and
constructive
analysis to at
least one peer,
relating the
response to
relevant course
concepts.
Student may
pose pertinent
follow-up
thoughts or
questions about
the topic.
Name: Discussion Rubric 1196 – Points
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1/6/2020 Rubric Detail – BUS599164VA016-1202-001
https://blackboard.strayer.edu/webapps/rubric/do/course/gradeRubric?mode=grid&isPopup=true&rubricCount=1&prefix=_21046852_1&course_id=_26… 2/2
Unsatisfactory Basic Satisfactory Excellent
3. Grammar &
Mechanics –
Weight: 5 points
0 (0.00%)
Posts contain
numerous major
errors related to
grammar,
spelling, and
sentence
structure.
2 (5.55555%)
Posts contain
numerous minor
errors related to
grammar,
spelling, and
sentence
structure.
4 (11.11111%)
Posts contain
several minor
errors related to
grammar,
spelling, and
sentence
structure.
5 (13.88888%)
Posts contain
very few, if any,
minor errors
related to
grammar,
spelling, and
sentence
structure.
Name:Discussion Rubric 1196 – Points
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