business communication management

1500 words urgent

COM12 ESSAY MARKING CRITERIA SHEET

STUDENT NAME: _________________________

Max. Mark Mark Given

IDENTIFICATION OF APPROPRIATE TOPIC
• Ability to identify appropriate examples of interpersonal

communication exchanges that help demonstrate understanding of
unit concepts and respond to the set essay task.

10

KNOWLEDGE, CONTENT, CRITICAL ANALYSIS/DEBATE.
• Demonstration of understanding of core unit concepts.
• Appropriate application of core concepts to chosen essay

examples, argument and discussion (demonstrating critical
analysis and evaluation).

• Demonstration of ability to link theoretical concepts to chosen
real world experiences/situations presented

• Ability to construct a sound argument to support a position.

30

RESEARCH
• The quality and effectiveness of research undertaken and

incorporated (scholarly, peer-reviewed materials).
• Application of relevant theories and research to support key

points/argument. (Was the research used relevant to topic and
concepts discussed?)

• Integration of research to support argument/discussion. (How
well did the student use/integrate that research/theory into their
essay?)

25

EXTENT, USE AND STYLE OF REFERENCING.
• Effective and accurate use of referencing style (Harvard

Referencing Guide) in both in-text referencing and final reference
list.

• Sufficient evidence of research. A minimum of 8 peer assessed
academic sources required (note: this cannot include the unit’s
Study Guide). Other web-based resources may be used IN
ADDITION to (but not in place of) these 8 academic sources.

15

STRUCTURE, SPELLING, GRAMMAR, WORD COUNT.
The overall quality of the essay (structure, adherence to word count,
spelling and grammar) including evidence of careful editing and
proofreading.

20

Sub total 100
Less any marks for late lodgement or other penalty. Standard deduction is
10% per day (or part thereof) overdue. Days late: _____ x 10% = ______

minus

Final Total

COM12 Business Communication

12

ASSESSMENT ITEM 2
Item 2: Short Essay

Due Date: Monday of Week 6, 5.30pm, AEST

Weighting: 30%

Length: 1500 words

Identify examples (three at most) of successful and/or unsuccessful communication
exchanges/processes you have experienced in the workplace (or other situations if you have not
worked in an organisation) and analyse these situations by applying elements of communication
modelling to demonstrate and evaluate these communication attempts.

An example of an appropriate situation might be as simple as failing to communicate a change
of procedures in a staff or team meeting. Some questions you might consider are:

• What message was sent?

• What message was received?

• What caused noise and interference?

• Were cultural issues in play?

• Was the message sent consistent with the leadership and management communication in the
organisation?

• What other communication elements could have been in play?

• Why did the communication processes break down?

• And very importantly, what application of communication modelling did – or could – have
made a difference?

An opportunity will be provided for you to brainstorm your scenario and ‘what happened’ with
your peers in the Discussion Board. This discussion will be overseen by your tutor.

• You must name the organisation you are analysing in your essay. If you cannot name the
organisation, you must contact your tutor to make alternate arrangements.

• You must use at least 8 different scholarly (peer-reviewed) sources in your short essay and
include a reference list.

• You must use the Harvard Reference Guide, which can be found on the COM12 unit site.

• A reference list is required. In text references are counted as part of the essay word limit.
The reference list is not counted as part of the word limit.

• Your essay should comply with academic essay conventions.

• We encourage you to use resources such as Smarthinking as you complete this task.

• You can use first person language to describe your experience in each situation, but use this
sparingly. You will be marked down if you use it excessively throughout the essay.

• Include a word count at the end of your essay.