Home Price and Channel Strategy

Price and Channel Strategy

Assignment Steps

Resources:

Marketing Plan and Outline

Construct a 5 to 7-minute presentation regarding a plan for setting price and a distribution model (place/distribution) for your chosen product/service/company from Week 2. This plan should address at least three elements (from the Price and Place/Distribution list below) of the Price and Place/Distribution section of the marketing plan.

Price and Place/Distribution:
Distribution Strategies
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing

Note: Charts/graphs/tables are recommended.

Format your references according to APA guidelines.

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