Healthcare marketing

In this unit, you will become the marketing expert of a select healthcare system. By the end of this unit, you will be able to proficiently elaborate how healthcare marketing principles and theories can maximize effectiveness of a specific healthcare system. To begin, select one (1) of the following healthcare systems that you would like to explore for this unit: ●Acute care●Ambulatory care●Assisted living●Continuing care retirement community●Critical access hospital●Dialysis care●Home health care●Hospice care●Long-term care●Memory care●Palliative care●Pediatric care●Primary care●Short-term care (e.g. post-surgery therapy)●Surgical care●Veterans Administration●Other (requires approval from instructor)The healthcare system that you selected will be the foundation for your unit 2 assignment. ●Discuss how your selected healthcare system can legally market their services and products (e.g. federal requirements, state mandates, etc.)●Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system ●Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts ●Report your findings by using one (1) of the methods below:○4-5 page fact sheet for the general community.○Letter to the CEO of your selected healthcare system.○Infographic○Power Point presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).○5-7 minute public service announcement (using a free online voice recorder such as vocaroo.com) ●The use of first person is permitted for this assignment. APA formatting (e.g. title page, conclusion, reference page, etc.) should not be used.●Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.

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