Social, Ethical and Legal Implications
Assignment Content
- Purpose of Assignment
The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.Assignment Steps
Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.Resources: Marketing Plan and Outline
Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.
Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.
Include the following:
Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).
Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:
Required executive summary elements:
Strategic Objectives
Products or Services
Optional executive summary elements:
Resources Needed
Projected Outcomes
Integrate the previous weeks’ sections, and incorporate corrections and suggestions from the instructor’s weekly feedback. The marketing plan should contain elements from each week of the course, including:Understanding Target Markets (Week 2)
Promotion and the Product Life Cycle (Week 3)
Price and Channel Strategy (Week 4)
Marketing Communication and Brand Strategy (Week 5)
Executive Summary, Legal, Social and Ethical Considerations (Week 6)
Format your assignment according to APA guidelines.Submit your assignment.
Grading Guide: Social, Ethical and Legal Implications Grading Guide
Resources:
Center for Writing Excellence
Reference and Citation Generator
Grammar and Writing Guides
Running head: UNDERSTANDING THE TARGET MARKETS 5
The following research is of a marketing plan for Apple Inc.’s iPhone. An accurate report of numerous factors, which enlighten Apple Inc.’s iPhone, along with the demographics of customers who buy the product. Some of the crucial components created in this paper consist of client analysis, opportunities of Apple Inc., and their main threat, and awareness on the targeted market.
Understanding Target Markets
Client Analysis
It is distinct that the desire for innovation and technology motivates the customers to purchase Apple iPhones. Apple is a corporation that has put its emphasis on technology innovation; therefore, it has become a favorable choice of purchase from the consumers. A majority of Apple’s clientele are fascinated by the fact that the organization can uphold its position concerning their innovative values as well as their leadership. The market of the Apple iPhone comprises of the customers in the high-social class (Khan et al., 2015).
Regarding this state, the customer’s pay rate permits them to buy the merchandise. Another thing, which observed is that many of Apple’s clientele are young adults who spend cash on such items and relish on having extravagances like an iPhone. Similarly, Apple Inc. can control the fascination of its clienteles by steadily improving the technology associated with the iPhone. Comment by T: Indent 5 spaces Comment by T: that is observed
Opportunities
the organization has the opportunity of increasing its market section and proliferating sales of the phones in the market if it only makes use of the following commendations:
1. with a focus on the Asian and African markets, the middle-class persons in Africa are vexing to shift their class and have a better status; hence, they are chasing high-end gadgets that will display their anticipated level (Khan et al., 2015).
2. The Asian market is growing to be important in Apple Inc. Asian nations have gotten financial solidity over the previous years, signifying that the inhabitants are more enthusiastic about buying high-end merchandise like the Apple iPhone. Also, the Asian market is one of the best markets that Apple Inc. ought to survey since they will have the capability of selling their products.
Present Threats
Chinese organizations display a strong presence in similar market section as Apple Inc. Apple will require to do a lot concerning advertising the iPhone. The probabilities of trades in China duplicating Apple Inc.’s merchandise are high, meaning Apple ought to have the capability to make the iPhone striking to the developing market (Blenko et al., 2016). Furthermore, Apple Inc.ought to persist in growing its market as well as product to the precise target audience in order to remain competitive. Apple Inc. should be dependent on increasing technology and staying advanced; this will assist them in becoming and remaining an essential product in overseas markets. Generally, Apple Inc. has both innovation and technology, but they should also utilize well-thought-out strategies of marketing to remain modest in the market. Comment by T: will be required
Target market
Demographics
Regarding the age of the persons who buy the phones, they range from twenty to forty years; these customers are additionally referred to as young adults (Blenko et al., 2016). In many of the cases, these clients are well-thought-out to be middle-class and desire to buy the products. This type of customer has the cash to spend on iPhones. In many scenarios, these persons have small families, hence permitting them to have the additional cash to buy Apple Inc.’s products like iPhone. Comment by T: are thought to be middle-class
Psychographics
The consumers of Apple Inc. are constituted of individuals who like to discover new advanced technology that Apple Inc. provides with their phones; they are interested and desire to possess the latest technological devices. Apple Inc. customers enjoy hobbies like traveling that provides them an intensified desire to take numerous pictures with the Apple iPhone. About the customer’s sentiments, they wish for a phone that can be utilized to distinguish them from others in public; this is the reason why Apple presents a new iPhone from time to time (Arndt & Ewe, 2017). Similarly, the iPhone is a criterion of the social class in which the groups of persons are in. Comment by T: wording
Insight Explanation
The Apple iPhone is one company that associates with young adults in the community. They are the persons who believe owning a specific sort of phone is a method of making their social class identified by anybody seeing her or him operating the phone. Apple Inc. ought to explore new market sectors and attempt to include new technology and ideas when they launch a new sequence of the iPhones. The Apple iPhone is exclusive and preferred by numerous persons, which offers Apple an advantage in the market, which they should take benefit of and linger in making developments.
Conclusion
Apple Inc. is a company that is innovative with products that are sought out by several people. Apple Inc. should continue upgrading the iPhone in line with the market trends in order to stay modest and market to the targeted census. Besides, the corporation is doing an excellent job with their marketing and advances approaches, which demonstrates that they are an innovative corporation.
References
Arndt, H. K., & Ewe, C. (2017). Analysis of Product Lifecycle Data to Determine the
Environmental Impact of the Apple iPhone. Advances and New Trends in Environmental Informatics (pp. 3-13). Springer International Publishing.
Blenko, D., Waldron, K., Cornelius, J., Nespoli, G., & Lee, D. (2016). Organizational
Analysis: Apple Retail Stores. Retrieved from http://daenaleemsod.com/wp-content/uploads/2017/05/617-Organizational-Analysis-Apple-12.2016
Khan, U. A., Alam, M. N., & Alam, S. (2015). A Critical Analysis of Internal and External
The environment of Apple Inc. International Journal of Economics, Commerce, and Management, 3(6), 955-961.
Content
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Comments:
Student creates the research section of his/her marketing plan and includes at least 3 elements of the research list of topics provided here:
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45
· Research List of Topics
o Primary Research
o Secondary Research
o Consumer Analysis
x
The consumer analysis provides information on the customer
o Customer Profile
o Continuous Consumer Monitoring & Research
o Environmental Scanning
o Identify Market, Economic, Technological, Regulatory, Legal, Social, and Ecological Forces
o Current Opportunities
x
Good discussion on the opportunities
o Potential Future Opportunities
o Current Threats
x
o Potential Future Threat
Any diagram(s) provided (not required) are in APA format and includes discussion providing insight and clarity.
Student develops the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis.
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15
The target customer is discussed for Apple along with psychographics.
Student explains the insights he/she has gained from his/her inspection and analysis of the demographic and psychographic information he/she has found.
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10
Insights are provided
The Research section is a minimum of 700 words in length.
70
70
Writing Guidelines
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Overall the paper is well written with a few minor errors.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
20
19
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
10
10
APA is followed
Assignment Total
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99
Promotionand the Product Life Cycle
Apple has established a useful technique for marketing and implementing its product life cycle for its mobile merchandise. I have developed a substitute product strategy for the induction of the anticipated new service — the standard product of new product introduction, development, maturity, and stages of decline. Currently, Apple presents its new merchandise at an occasion and grants all the information about the prices along with release dates in the event. Besides, the products are typically accessible for presale shortly afterward. The partners commence marketing after the Apple event. Comment by T: This does not make sense. The product life cycle is the cycle a product moves through from introduction to decline. It is not a technique for marketing.
Product Strategy
Apple has created a brand, which is a leader in the technology industry, and it is effectual to develop when it is at the forefront of the competition. Additionally, this is the reason the organization ought to remain inventive. There is not much marketing about the Apple event happening, and people usually receive little to no information warning before any announcement being made. The new strategy will market and promote the is a new product and provide information on the dates of the event earlier. There will be printed physical materials for positioning in storerooms and streets with simple messaging about the event. Also, there will use social media to promote the event as well as products with similar messaging. Comment by T: wording
The emphasis will be to form expectancy about the release of the new product. A press conference is held with a formal statement and an e-mail flashes with details about the newly released product. Also, Facebook Live will be utilized to stream the statement, and other sites of social media will also be used to program the specifics. Live-tweeting will occur during the event on Instagram and Twitter, which can be found on the official page of Apple, which will have all the details of the product.
After the introduction of the new product, the development stage of the product strategy starts; This is the main stage for creating a position of a product in the market, enhancing the profit margins, and increasing sales (Growth, 2018). The organization will take on this stage by getting feedback from early clients and airing that feedback across e-mail blasts and social media, and This will produce promotion material for in-store demonstrations; That will comprise of flyers, display cutouts, and posters to hand out to prospective customers. Also, the organization will run a different pricing event in this period. The early adopters are prepared to recompense a premium fee for having the product earlier than expected; Apple will be able to get extra users by providing lower prices after the growth stage has reached. This will similarly assist in combating an augmented competition, which indeed transpires when new product unveilings. Comment by T: starts.
There are no propositions on how Apple administers the maturity stage of the lifecycle of the product. Nevertheless, in the declining stage, I am suggesting for specific strategic changes. Throughout the decline stage, industries detect that sales start to decrease for a service or product — that might have once been famous – because of low demand (Brookins, 2016) The suggested plan involves three steps. The initial step is decreasing the price to a rate of clearance. The pricing ought to not come at a loss to the organization. The second stage is to market tactically to a precise target group of clients in a method that does not have lots of financial problems. Lastly, adding extra features to the product to refresh the request for it.
Measuring Success or Failure
Success in every stage will be measured in a different way and with various metrics. In the introduction of the new product, the organization will concentrate on the numbers of presales as well as the early return from customers who are early adopters. Besides, this will enable the organization to distinguish how useful buildup promotion was and how striking the product is. In the stage of growth, the organization will amount to success from the feedback and surveys gotten from customers. The positive word of mouth will boost the growth to be higher and maintain the positive drift the Apple firm has with recognition of brand recognition. In the decline stage, the organization will concentrate on the volume of catalog moved, the margin of the profits will not be very high due to reduced pricing, but the advantage of moving the catalog will be two-fold. Apple will remain to capture the share of the market, and it will open room for added catalog after the releases of the next products.
Conclusion
Apple has been a steady influence in the market of mobile devices, and the shreds of evidence are in the income. Through executing the plan of the product life cycle above, the Apple organization has the chance to remain in the lead spot of the business and increase the distance further with its rivals.
References
Brookins, Miranda. “How to Maintain a Strategy in the Decline Stage.” Small Business – Chron.com, Chron.com, October 26, 2016, smallbusiness.chron.com/maintain-strategy-decline-stage-26080.html.
“Growth.” Product Life Cycle Stages, productlifecyclestages.com/product-life-cycle-stages/growth/.
Content
Potential Percent
Actual Percent
Comments:
Student’s product strategy addresses at least three areas of the product life cycle (NPI-new product introduction, growth, maturity and decline).
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25
Three stages of the product life cycle were reviewed as it relates to Apple
Student’s product strategy addresses how he/she will measure (what metrics will be used to determine success or failure) the marketing activities.
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10
Success will be measured by the number of pre-sales, feedback from customers, and volume of sales.
Student’s product strategy includes the creation of at least two different types of media methods for the products. One media method must be a print method and one must be non-print. A media method is a media strategy which highlights his/her product. Student has 2-3 sentences about each media method (i.e. one paragraph of what he/she would do, not how to do it). Student does not use the Facebook example provided here:
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20
Two media methods are discussed; direct mail and social media
· Product and Promotion:
o Integrated Marketing Communication
o Advertising Strategy/Objectives
x
o Push and Pull
o Media Strategy
o Advertising Execution
o Direct Marketing
x
o Public Relations/Strategies
x
o Positioning
Student’s product strategy addresses three elements of the Product and Promotion List provided in the assignment.
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15
Three of the elements of the Product and Promotion were discussed.
The product strategy is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count. Please note: I do not have an upper limit. I am seeing many papers that are just meeting the minimum. Please expound on the topic if needed.
70
70
Writing Guidelines
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Overall the paper is well written.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
20
20
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
10
10
APA is followed.
Total
100
100
7
Marketing Communication and Brand Strategy
The paper is an evaluation of Apple Inc.’s retention, brand, and vision. The data provided verify that Apple Inc. is an organization that lingers to develop and offer the anticipated technology. Apple Inc. creates products, which are loved by numerous people in both the international and local markets. The Apple iPhone is a product, which Apple company retails on the market and reaches aimed customers across numerous parts. Comment by T: wording
Marketing Communication
Situational Analysis
Vision
Apple Inc. is an organization, which concentrates its vision on invention and the advanced sophistication of the models of its products, which are e
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tremely loved by its customers. The vision of Apple Inc. has always been to be a victorious organization (Rowland,
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17). A vision statement ought to be significant, positive. The effect of vision statements on an individual, team, as well as the organizational performance, should be reported in the vision statement (Kirkpatrick, 2017). Besides, after going through Apple’s vision statement, the company has a strong and optimistic statement, which displays the enthusiasm the heads of the organization have for their firm, persons, as well as products.
Market Segments
Apple Inc. makes use of a variety of dissection to sell their goods, precisely, iPhones. Several sections Apple Inc. utilizes consist of psychographics, behavioral, demographic, and geographic. Classifications that fall under these sections comprise regions, genders, lifestyles, and ages. Therefore, dissections are utilized to sell iPhones as well as the attributes, which come with operating systems, iTunes, along with the accessories that come with it (Dudovskiy, 2017). With the company steadily launching new products with the latest technology, they have effectively been able to enter an already packed market regarding phones and the additional products, which are obtainable from Apple Inc. as well as the competitors that keep them a leader in the industry. Comment by T: wording Comment by T: wording
Product
Creating a Brand Image
Apple has been gratified to not only be a brand but also own a brand personality. Apple has been fruitful in producing its brand personality by keeping its appliance manageable and easy to use and comprehend the lines. Currently, almost everybody has a mobile phone, and it has developed to be an ordinary lifestyle of several people worldwide; actually, a majority of persons could not even envision leaving their households or make a move without their phones (Rahaman et al., 2017). The company has been extremely fruitful in generating their brand image, which individuals globally will only purchase Apple products, exactly, the iPhone and its accessories. Comment by T: product
Maintaining Brand Image
To uphold Apple’s brand image, they ought to maintain a benefit with all the rivalry. The vital stage, which was used to uphold the brand image of the company’s products viewed long-ago was for the firm to disdain any product, which did not abide by their vision of simplicity like the Macintosh. Furthermore, Apple Inc. developed a move to follow this vision and created merchandise, which helped in upholding its brand image like the iPhone. When maintaining and advancing their brand image, the company followed its vision concerning adding features such as iTunes and the Apple store.
Branding Concerns
Apple Inc. has perceived some concerns about branding, which should be evaluated by the company. The robust American dollar shook the foreign market, hence making Apple manufacture the product to be more looked-for in all markets. Likewise, product growth has not showcased adequate variations in technology, which makes customers wish to spend the cash to advance their devices. The firm has had the chance to address the branding worries by creating a move to concentrate more on the needs of the consumers. Apple is continuously using hardware advancements for the gadgets the clients already have in addition to operating on creating the technology provided with their new iPhone looked for by customers (“Marketing Week,” 2017). Comment by T: wording
Customer Loyalty and Retention
Apple Inc. has performed well in gaining as well as maintaining retention and loyalty that the latest surveys presented a 99% customer gratification score. The organization has formed changes in the past, which assisted them in being effective regarding retention and loyalty. The most prevalent change was viewed when Apple Inc. launched the iPhone phone. Comment by T: Is this satisfaction?
Conclusion
Apple Inc. is an active company with a track that highlights that they will remain at the top. The organization’s vision is to be simple and satisfy their customers. Its brand is sought out by many persons worldwide, and this displays no gestures of change. Besides, its products are extremely efficacious in the industry, and they remain in gaining loyalty concerning their purchases and following of their products.
References
Dudovskiy, J. (2017). Research methodology. Retrieved from
https://research
methodology.net/apple-segmentation-targeting-and-positioningdi/
Kirkpatrick, S. A. (2017). Toward a grounded theory: A qualitative study of vision statement development. Journal of Management Policy and Practice,
18
(1), 87.
Marketing week. (2017). Retrieved from https://www.marketingweek.com/2016/01/27/why-
apple-is-looking-to-shift-brand-perceptions-to-become-more-than-just-the-iPhone-maker/
Rahaman, M. M., Hossain, M. Z., Islam, M. S., & Md Sajadul Islam Sarker. (2017). Capturing market share and creating a brand image: The scenario of mobile phone sets industry in Bangladesh. Journal of Business Studies Quarterly, 8(4)
Rowland, C. (2017). Panmure Institute. Retrieved from http://panmore.com/apple-mission-
statement-vision-statement
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Student develops a branding strategy and marketing communication plan that addresses at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan. Choose 5 elements from the lists below: |
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The branding strategy and marketing communication plan is discussed covering five elements for Apple |
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Situational Analysis: |
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1. Vision , Mission, Strategic objectives, Values |
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2. Strengths/Weaknesses |
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3. Competitor’s Strengths/Weaknesses |
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4. Market Segments |
More detail is needed. Who are the segments? |
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· Product, Place/Distribution, Promotion, and Price Strategies: |
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5. Creating a Brand Image |
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6. Maintaining Brand Image |
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7. Branding Concerns |
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8. Promotion/Integrated Marketing Communication |
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9. Advertising Strategy/Objectives |
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10 . Push and Pull |
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11. Media Strategy |
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12. Advertising Execution |
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13. Public Relations/Strategies |
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Student must include a measurement of customer loyalty and retention in your strategy document. |
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Measurement of customer loyalty and retention is discussed as it relates to previous surveys. What will Apple do to retain its customers? |
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The branding strategy and marketing communication plan is a minimum of 70 0 words in length. Note: Charts/graphs/tables do not count toward the word count. |
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Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. |
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Sentences are complete, clear, and concise. |
The paper contains minor errors as indicated. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
APA is followed. |
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Assignment Total |
100 |
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5
Introduction
Apple Company is known to be an American international technology corporation, the location of its headquarter in Cupertino, California. The corporation forms develop and vends online services, computer software, as well as consumer electronics. Also, Apple is considered to be among the big four technology businesses, along with Facebook, Google, and Amazon. In this plan of marketing, we will converse on the price of apple company by expending three essentials of the place and the price, and they comprise of static/dynamic strategies of pricing, channel approaches (pricing), as well as distribution factors and strategies. The Apple company is the most significant brand in the industry of technology concerning revenue, along with its classifications of brands; This is not a surprise to most people because Apple has sporadically launched products, which were innovative and transformed the market. The organization has provided people with numerous products over the years, such as Itunes, Ipad, iWatch, iPhone, as well as the iPod. Also, to its outstanding products and difference that is near to the heart of numerous fans who are affectionate of technology. The article will be preparing the marketing plan for a distribution model and setting the price of the Apple organization. Comment by T: Forms, develops, and vends Comment by T: Poorly worded Comment by T: about Comment by T: paper Comment by T: prepare Comment by T: for
Price and Place/Distribution
Distribution Strategies Comment by T: Apple also uses indirect methods through retailers like Best Buy
Apple utilizes distribution strategies, which use several channels, consisting of the semi-direct sales base or direct distributions and channels for various products. To attain this tactic, Apple advances its market interest hence reducing the price of the channel and provides a more modified trade (Varghese, 2013). Moreover, the strategies of distribution of Apple Company is provided in the below diagram: Comment by T: The meaning is not clear.
Channel Tactics (Pricing)
Apple Inc. adheres to the advanced frequency of channel tactics (pricing). This corporation channel’s strategy is exclusive as such that Apple does not ever reimburse its direct channel. Besides, The reinstated products were refurbished and, prominent, there are modifications in their worth. Comment by T: Why would Apple reimburse itself? Comment by T: ?
Nevertheless, there is no approximation of Apple’s maintenance affiliation to the fortitude of steadiness. Even though it is unlawful to start a commercial estimate (for clients), Apple will continually determine how to keep gaudily refining every detail. Moreover, it is likely that by ownership of merchants that are thin-edged, without providing discounts by capacity and sustaining consecutive terms amongst acquaintances of the same product. The Apple-oriented and retail facades are apart of the species. Comment by T: Indent 5 spaces Comment by T: Meaning is not clear
They are more near the support as well as the teaching they provide; they are essential, more perilous, with little flagging and sturdy info. The unavoidable sense is that the batteries are there to offer assistance. Apple products require significant formulations. To that extent, Apple looks forward to its members, offering their merchandise as one of the enormous positions next to one other to the competitors. Besides, they are the holders of the front panel for the client, and even the Web. Comment by T: This sentence is not clear.
Dynamic/Static Pricing Strategies
Apple Company abides by the dynamic/static strategies of pricing for selling products. This strategy of Apple is steadily appropriated to aim at early clients. The early clients grasp the estimate rendered to the necessity for the product’s aspects and its comparison to others. Despite this, the framework is only used for the required time frame as a method of dealing with recuperating most of the hypotheses of the product. As displayed by Köehler (1996), the process of examining esteem is a system of high-esteem that bounces a robust border despite that perils demoralize the volume arrangements. The earlier elevated expenditures entice theft, security charges against robbery on a primary level (Ghadshi, 2015). Comment by T: ? Comment by T: ? Comment by T:
Conclusion
It is possible to state that the Apple Company ought to utilize the strategy of increase distribution, which is mostly expended the sites of social media the same as the strategies of product distribution. They reduce the strategies of dynamic/static pricing as well as channel tactics (pricing). Apple Inc. is the strong supreme brand in the industry of technology in matters concerning revenue, along with its classification of the brand. The organization is recurrently concentrating on creating beautiful products. Other than its products being the most advanced and cherished by consumers, the organization should search for other ways of pricing their products in order to target every class of people.
References
apple. (n.d.). Apple. Retrieved from apple: https://www.apple.com/
Ghadshi, P. ( 2015, March 13). Apple’s Pricing Strategy. Retrieved from SlideShare: https://www.slideshare.net/pramodghadshi/apples-pricing-strategy
Varghese, J. P. (2013, May 15). Distribution strategy of APPLE products. Retrieved from SlideShare: https://www.slideshare.net/jinupvarghese5/distribution-strategy-of-apple-products
Content
Potential Percent
Actual Percent
Comments:
Student’s plan for setting price and a distribution model (place/distribution) addresses at least three elements from the Price and Place/Distribution list provided here:
70
60
The paper discusses at least three areas involving the price and place distribution. Applications are made for Apple. Some of the information provided is incorrect. Apple uses both direct and indirect distribution.
· Price and Place/Distribution:
o Distribution Strategies
x
This needs expansion and clarification
o Channels, Mass, Selective, Exclusive
o Positioning within channels
o Dynamic/Static Pricing Strategies
o Channel tactics (Pricing)
x
Much of this section is not clear. How does Apple use pricing?
o Daily pricing, promotion pricing, List pricing
The plan is a minimum of 700 words in length. Note: Charts/graphs/tables do not count toward the word count.
Subtotal
70
60
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
The paper contains minor errors as indicated.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
20
17
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
APA is followed.
Intellectual property is recognized with in-text citations and a reference page.
10
10
Assignment Total
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Running head: SOCIAL, ETHICAL, AND LEGAL IMPLICATIONS 2
Social, Ethical, and Legal Implications
Student’s Name
Institution
Social, Ethical, and Legal Implications
Executive summary.
Apple being the core domestic organization of the U.S.A along with a global corporation, occasionally legal and social compulsions, ought to be tackled for the worldwide success of the corporation. This plan will aim to look at a legal condition in the U.S.A in matters concerning the iPhone and an ethical issue in China about the manufacture as well as the labor force of the iPhone. Furthermore, there have been few legal problems that the company has had to encounter with discretion, and the government of the United States of America compelling Apple to disclose data on people’s iPhones when incidences of terrorism occur.
The legal condition that is shown in this issue is that the government of the U.S.A believes that Apple has made the security features of the iPhone unattainable to get into lest the owner offers the code or password to get access to the phone. Rendering to The New York Times, “the régime is upset with new security features of the iPhone that make it tough for anybody else, the Apple firm or even the FBI (excluding the phone owner) to decipher the password or code. Nowadays, the FBI is demanding a state judge in California to oblige Apple to inscribe a software, which will supersede the features of encryption in order to go over the iPhone utilized by a terrorist group known as San Bernardino (Nicas, 2018).” The issue with this is that if there are some terroristic info on somebody’s telephone or the FBI requires to reveal evidence for state security; they are incapable of doing so since Apple has encoded the phones.
This legal issue is essential in terms of marketing due to the fact that customers may be concerned with the privacy of their phones. Similarly, this issue crosses the lines of private
companies being conceded by its régime once there is alleged to be a split-up, particularly if no rules have been infringed. The consequence that this may have on promotion is that customers might feel like their privacy will be raided by utilization of iPhone X if Apple provides the government info from individuals phones. A way around this ought to be that Apple conforms with the government of the U.S.A when proper certification is offered like a warrant of search signed by a magistrate in a subject of state security. Furthermore, Apple developing security features, which permit the users of iPhone to encode their gadgets, is a useful feature, which endorses some persons necessarily to get the device. However, there ought to be exceptional conditions in the law, which Apple can administer to have the capability to comply with the request of the government in matters of state security.
A social and legal issue, which Apple encountered in the past in the global market, has been operating environments in China. Conferring to CBS News, “New York-based China Labor Watch claims that dangerous conditions, excessive overtime along with low salaries and other features that breach Apple’s supplier guidelines and Chinese law are spread all over the suppliers of the company (Business-humanrights.org. 2019).” Few of the supposed items, which have inundated Apple in the global market dealing with unethical and legal practices are augmented extent of overtime, eleven hours workdays even on holidays and weekends, and pay at the country’s least wage pay. In addition, other supposed unethical exercises have been unsafe work environments like a flop to pay the delegated cost of workers comp or insurance, unhygienic living quarters and cafeterias, and being endangered to metal dust. These matters ought to be tackled since they can affect consumers’ outlook on the company and influence general sales. Also, as a company, sustainability is significant and there should be a consideration that Apple
should fulfil the requirements of the environment as well as humanity.
These claims can be contested if Apple ensures that workforces are paid an adequate amount to care for both themselves and their relatives. Besides, Apple can discourse worldwide matters by offering suitable insurance for the employees and provide them with the proper living quarters, which averts unhygienic environments and endorses a healthy lifestyle. Moreover, when the workforces are contented and relish their work for the company, this will render over to the goods which will likewise decipher over to the client so it is significant that Apple takes consideration of their global employees.
References
Business-humanrights.org. (2019). China: Apple accused of violating labor laws as employees at the iPhone factory found working 100 hours of overtime & being ‘punished’ for not meeting targets; Incl. Co. comments | Business & Human Rights Resource Centre. [online] Available at: https://www.business-humanrights.org/en/china-apple-accused-of-violating-labour-laws-as-employees-at-iphone-factory-found-working-100-hours-of-overtime-being-%E2%80%98punished%E2%80%99-for-not-meeting-targets-incl-co-comments.
Nicas, J. (2018). Apple to Close iPhone Security Hole That Law Enforcement Uses to Crack Devices. The New York Times. [online] 13 Jun. Available at: https://www.nytimes.com/2018/06/13/technology/apple-iphone-police.html.