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Business Strategy

General Information about Assessments please review all attachments for all Requirements. also a lot of these assessments requirement information from each other.

Assessment 1

Write a 3-4-page academic paper that analyzes the key components of a strategic planning framework, assesses the value of using a strategic planning framework, and explains the role of leadership in the strategic planning process.

Assessment 2

Complete a VRIO or Value Chain analysis, a PESTLE analysis, and a Five Forces model for an organization. Prepare a 3-6-page executive report that analyzes the internal and external environments of the organization and recommends a course of action based on the analysis.

Assessment 3

Prepare a 4-6-page business analysis that explains the generic business strategies for an organization, analyzes the business strategy used and the company’s business model, analyzes the corporate strategy of the company and the overall corporate structure and management systems, and analyzes the strategic fit between the business and corporate strategies.

Assessment 4

Create an 8-12-slide PowerPoint presentation that summarizes the AFI Framework and the results of the internal and external analyses. Your presentation must also include a SWOT matrix for the company and your recommendations for strategies to move the company forward, that align with organizational structure and governance, and reflect ethical responsibility.

These requirements are a most for each assessment and a lot of the assessments are directly related with each other and require information from each other.

Assessment 1 Requirements

To complete this assessment, be sure you understand the AFI framework. Conduct your own research to find recent articles on the value of strategic planning and the role of leadership in the strategic planning process. Now write your article and include:

· Analyze the key components of a strategic planning framework.

· Assess the value of using a strategic planning framework for long-term success and sustained competitive advantage.

· Explain the role of leadership in the strategic planning process. Be sure to address the ethical responsibilities of leaders in the strategic planning process.

Assessment 2 Requirements

For this assessment, you will need to complete a VRIO or Value Chain analysis, a PESTEL analysis based on research of the organization (not conjecture or opinion), and a Five Forces model (pay attention to the relationships of elements from both PESTEL and Five Forces). These must be included in the document you submit. You should also research the industry your company is in, as well as the company’s website for information and supporting evidence. Once you have this research completed, prepare an executive briefing report that will be distributed to senior executive leadership. In your report, address the following:

· Analyze the internal environment of the organization.

. What are the key findings from your VRIO or Value Chain analysis?

. How well does the organization leverage its strengths to execute the business strategy?

. How effective is the organizational structure and management system design?

· Analyze the external environment of the organization.

. What are the key findings from your PESTEL analysis?

. What are the key findings from your Five Forces analysis?

. How can the organization respond to these forces to better position itself?

· Recommend a course of action for leadership based on your analysis.

Assessment 3 Requirements

Use information from the company’s website, the Capella library, and the Internet to complete this assessment. Write a business analysis that includes:

· Explain the generic business strategies for the company. Include cost, differentiation, and focus or hybrid information.

· Analyze the business strategy the company uses in its marketplace approach. Provide examples of how the strategy is used to position the company in a competitive environment.

· Analyze the company’s business model.

. What are the core products?

. How does the organization make money?

. What is the customer value proposition?

. What is the profit proposition?

· Analyze the corporate strategy of the company. Include the product, geographical, and vertical scope in which it operates.

. Has the company expanded from its original product line or field of operation?

. Does the company own vertically related activities along the value chain for its products?

· Analyze the overall corporate structure and key management systems.

. Does the company employ diversification, vertical integration, or globalization?

. Are global alliances part of the corporate strategy?

· Analyze the strategic fit between the business and corporate strategies of the company.

Assessment Requirements 4

Develop a PowerPoint presentation of 8–12 slides that synthesize the work you did on Assessments 2 and 3 and incorporate feedback from your instructor. Use the speaker’s notes sections of each slide to expand your talking points. Be sure your presentation includes:

· A summary of the AFI framework.

· Results from your internal analysis (VRIO or Value Chain).

· Results from your external analysis (PESTEL and Five Forces).

· A SWOT matrix for the company.

· Recommendations:

. Do the current strategies need to be changed?

. What strategies will move the organization forward?

. How do your recommendations align with organizational structure and governance?

. Do your recommendations reflect ethical responsibility?

Assessment 1 The Strategic Process

Introduction

This portfolio work project asks you to analyze the strategic process using the AFI framework. This analysis will clearly demonstrate your ability to think critically and strategically, and to use evidence to support your thinking.

The Scenario

You work for a management consulting firm that makes regular contributions to a national publication created to help new businesses and entrepreneurs. Your boss has asked you to write an article on the importance of strategic planning for an upcoming issue.

Your Role

You have decided to focus your article on the strategic planning process and the use of a strategic planning framework.

Requirements

· Analyze the key components of a strategic planning framework.

· Assess the value of using a strategic planning framework for long-term success and sustained competitive advantage.

· Explain the role of leadership in the strategic planning process. Be sure to address the ethical responsibilities of leaders in the strategic planning process.

Deliverable Format

· The Strategic Process is an academic document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, which can be found in the MBA Program Resources in the courseroom navigation panel.

. Read about APA formatting and citing references under “Writing Skills.”

· In addition to the analysis, include:

. Title page.

. References page.

. APA formatted references from at least two sources.

· 3–4 pages in length, in addition to the title and references pages.

· Written for new businesses and entrepreneurs.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

· Competency 1: Assess the importance of strategic management for supporting long term success and sustained competitive advantage.

. Analyze the key components of a strategic planning framework.

. Assess the value of using a strategic planning framework for long-term success and sustained competitive advantage.

. Explain the role of leadership in the strategic planning process.

· Competency 5: Communicate business needs, opportunities, and strategies with multiple stakeholders.

. Correctly format citations and references using current APA style.

. Write content clearly and logically with correct use of grammar, punctuation, and mechanics.

Your faculty will use the scoring guide to review your deliverable as if they were the editor of the publication. Review the scoring guide prior to developing and submitting your assessment.

The Strategic Process Scoring Guide

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Analyze the key
components of a
strategic planning
framework.

Does not analyze the
key components of a
strategic planning
framework.

Identifies the key
components of a
strategic planning
framework.

Analyzes the key
components of a
strategic planning
framework.

Analyzes the key
components of a strategic
planning framework and
explains the importance of
each component.

Assess the value of
using a strategic
planning framework
for long-term
success and
sustained
competitive
advantage.

Does not assess the
value of using a
strategic planning
framework for long-
term success and
sustained competitive
advantage.

Explains how to use
a strategic planning
framework.

Assesses the value
of using a strategic
planning framework
for long-term
success and
sustained
competitive
advantage.

Assesses the value of
using a strategic planning
framework for long-term
success and sustained
competitive advantage
and discusses the risks of
not using a strategic
planning framework.

Explain the role of
leadership in the
strategic planning
process.

Does not explain the
role of leadership in
the strategic planning
process.

Explains the role of
leadership in the
strategic planning
process but the
explanation is
inaccurate or is
missing key
elements.

Explains the role of
leadership in the
strategic planning
process.

Analyzes the role of
leadership in the strategic
planning process,
including the role of ethical
responsibility.

Correctly format
citations and
references using
current APA style.

Does not correctly
format citations and
references using
current APA style.

Uses current APA to
format citations and
references but with
numerous errors.

Correctly formats
citations and
references using
current APA style
with few errors.

Correctly formats citations
and references using
current APA style with no
errors.

Write content clearly
and logically with
correct use of
grammar,
punctuation, and
mechanics.

Does not write
content clearly,
logically, or with
correct use of
grammar,
punctuation, and
mechanics.

Writes with errors in
clarity, logic,
grammar,
punctuation, and/or
mechanics.

Writes content
clearly and logically
with correct use of
grammar,
punctuation, and
mechanics.

Writes clearly and logically
with correct use of
spelling, grammar,
punctuation, and
mechanics; uses relevant
evidence to support a
central idea.

Assessment 2 Instructions: Strategic Analysis

Introduction

For this portfolio work project, you will analyze the internal and external factors that shape and influence an organization’s strategy. Your work on this assessment will demonstrate your understanding of industry forces and how an organization can leverage its strengths to its advantage.

Scenario

The vice president of strategy has asked you to prepare an objective analysis of the internal and external environments of the organization. She is hoping that your insight can be used to plan for the future direction of the company.

Your Role

You are a strategic analyst for the company you have selected to use in this course. The company has recently started the strategic planning process and needs to analyze the current internal and external environments.

Requirements

· Analyze the internal environment of the organization.

. What are the key findings from your VRIO or Value Chain analysis?

. How well does the organization leverage its strengths to execute the business strategy?

. How effective is the organizational structure and management system design?

· Analyze the external environment of the organization.

. What are the key findings from your PESTEL analysis?

. What are the key findings from your Five Forces analysis?

. How can the organization respond to these forces to better position itself?

· Recommend a course of action for leadership based on your analysis.

Deliverable Format

· The strategic analysis is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.

· In addition to the analysis, include:

. Title page.

. Table of contents.

. Executive summary.

. VRIO or Value Chain analysis.

. PESTEL analysis.

. Five Forces analysis.

. References page

. APA formatted references from at least five sources.

· Target length of 3–6 pages in addition to title and references pages, VRIO/Value Chain, PESTEL, and Five Forces analyses.

· Written for an audience of executive leaders.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

· Competency 2: Apply strategic thinking approaches to resolve business-related challenges.

. Recommend a course of action based on an internal and external environmental analysis.

· Competency 3: Analyze the internal and external environments of an organization in order to formulate and implement successful strategies.

. Analyze the internal environment of an organization.

. Analyze the external environment of an organization.

· Competency 5: Communicate business needs, opportunities, and strategies with multiple stakeholders.

. Correctly format citations and references using current APA style.

. Write content clearly and logically with correct use of grammar, punctuation, and mechanics.

Your faculty will use the scoring guide to review your deliverable as if they were the vice president of strategy. Review the scoring guide prior to developing and submitting your assessment.

Strategic Analysis Scoring Guide

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Analyze the internal
environment of an
organization.

Does not analyze the
internal environment of an
organization.

Identifies the elements of an
internal environmental
analysis.

Analyzes the internal
environment of an
organization.

Analyzes the internal environment of
an organization and includes a
discussion of how the business
strategies relate to the organizational
structure and governance.

Analyze the external
environment of an
organization.

Does not analyze the
external environment of an
organization.

Identifies the elements of an
external environmental
analysis.

Analyzes the external
environment of an
organization.

Analyzes the external environment of
an organization and discusses how the
organization can respond to external
forces.

Recommend a course of
action based on an internal
and external environmental
analysis.

Does not recommend a
course of action.

Recommends a course of
action but the
recommendation is not based
on internal and external
analyses.

Recommends a course of
action based on an
internal and external
environmental analysis.

Recommends a course of action
based on an internal and external
environmental analysis;
recommendation is supported with
evidence.

Correctly format citations
and references using
current APA style.

Does not correctly format
citations and references
using current APA style.

Uses current APA to format
citations and references but
with numerous errors.

Correctly formats citations
and references using
current APA style with few
errors.

Correctly formats citations and
references using current APA style with
no errors.

Write content clearly and
logically with correct use of
grammar, punctuation, and
mechanics.

Does not write content
clearly, logically, or with
correct use of grammar,
punctuation, and
mechanics.

Writes with errors in clarity,
logic, grammar, punctuation,
and/or mechanics.

Writes content clearly and
logically with correct use
of grammar, punctuation,
and mechanics.

Writes clearly and logically with correct
use of spelling, grammar, punctuation,
and mechanics; uses relevant
evidence to support a central idea.

Assessment 3 Business Strategy

Introduction

This portfolio work project will help you differentiate between business strategy and corporate strategy, and analyze the fit of a business strategy to an organization.

Scenario

The vice president of strategy has now tasked you with providing a business analysis of the organization’s business strategy. This includes level of diversification (product scope), geographical and vertical scope, and the overall fit with the business strategy or strategies.

Your Role

You are a strategic analyst for the company you have selected to use in this course.

Requirements

Use information from the company’s website, the Capella library, and the Internet to complete this assessment. Write a business analysis that includes:

· Explain the generic business strategies for the company. Include cost, differentiation, and focus or hybrid information.

· Analyze the business strategy the company uses in its marketplace approach. Provide examples of how the strategy is used to position the company in a competitive environment.

· Analyze the company’s business model.

. What are the core products?

. How does the organization make money?

. What is the customer value proposition?

. What is the profit proposition?

· Analyze the corporate strategy of the company. Include the product, geographical, and vertical scope in which it operates.

. Has the company expanded from its original product line or field of operation?

. Does the company own vertically related activities along the value chain for its products?

· Analyze the overall corporate structure and key management systems.

. Does the company employ diversification, vertical integration, or globalization?

. Are global alliances part of the corporate strategy?

· Analyze the strategic fit between the business and corporate strategies of the company.

Deliverable Format

· The Business Strategy Analysis is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines, including single-spaced paragraphs.

· In addition to the analysis, include:

. Title page.

. References page.

. APA formatted references from at least five sources.

· 4-6 pages in length, in addition to the title and references pages.

· Written for executive leadership.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

· Competency 3: Analyze the internal and external environments of an organization in order to formulate and implement successful strategies.

. Explain the generic business strategies for a company.

. Analyze the business strategy a company uses in its marketplace approach.

· Competency 4: Apply strategic concepts and models to ensure the fit between strategy, organizational structure, capabilities, and goals; and the external environment.

. Analyze a company’s business model.

. Analyze the corporate strategy of a company.

. Analyze the overall corporate structure and key management system of a company.

. Analyze the strategic fit between the business and corporate strategies of a company.

· Competency 5: Communicate business needs, opportunities, and strategies with multiple stakeholders.

. Correctly format citations and references using current APA style.

. Write content clearly and logically with correct use of grammar, punctuation, and mechanics.

Your faculty will use the scoring guide to review your deliverable as if they were the vice president of strategy. Review the scoring guide prior to developing and submitting your assessment.

Business Strategy Scoring Guide

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Explain the generic
business strategies for a
company.

Does not explain the
generic business
strategies for a company.

Identifies the generic business
strategies for a company.

Explains the generic
business strategies for a
company.

Analyzes the generic business
strategies for a company.

Analyze the business
strategy a company uses in
its marketplace approach.

Does not analyze the
business strategy a
company uses in its
marketplace approach.

Explains the business strategy
a company uses in its
marketplace approach.

Analyzes the business
strategy a company
uses in its marketplace
approach.

Analyzes the business strategy a
company uses in its marketplace
approach and provides examples of
how the strategy is used to position
the company in a competitive
environment.

Analyze a company’s
business model.

Does not analyze a
company’s business
model.

Describes a company’s
business model.

Analyzes a company’s
business model.

Analyzes a company’s business model
and shows the relationship between
the model and the strategy.

Analyze the corporate
strategy of a company.

Does not analyze the
corporate strategy of a
company.

Describes the corporate
strategy of a company.

Analyzes the corporate
strategy of a company.

Analyzes the corporate strategy of a
company, including the product,
geographical, and vertical scope in
which it operates.

Analyze the overall
corporate structure and key
management system of a
company.

Does not analyze the
overall corporate structure
and key management
system of a company.

Describes the overall corporate
structure and key management
system of a company.

Analyzes the overall
corporate structure and
key management
system of a company.

Analyzes the overall corporate
structure and key management system
of a company, including elements of
diversification, vertical integration,
globalization, and global alliances.

Analyze the strategic fit
between the business and
corporate strategies of a
company.

Does not analyze the
strategic fit between the
business and corporate
strategies of a company.

Analyzes the strategic fit
between the business and
corporate strategies of a
company but the analysis is
flawed or is missing key
elements.

Analyzes the strategic fit
between the business
and corporate strategies
of a company.

Evaluates the strategic fit between the
business and corporate strategies of a
company.

Correctly format citations
and references using
current APA style.

Does not correctly format
citations and references
using current APA style.

Uses current APA to format
citations and references but
with numerous errors.

Correctly formats
citations and references
using current APA style
with few errors.

Correctly formats citations and
references using current APA style with
no errors.

Write content clearly and
logically with correct use of
grammar, punctuation, and
mechanics.

Does not write content
clearly, logically, or with
correct use of grammar,
punctuation, and
mechanics.

Writes with errors in clarity,
logic, grammar, punctuation,
and/or mechanics.

Writes content clearly
and logically with correct
use of grammar,
punctuation, and
mechanics.

Writes clearly and logically with correct
use of spelling, grammar, punctuation,
and mechanics; uses relevant
evidence to support a central idea.

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Assessment 4 Strategy Implementation

Introduction

This portfolio work project will you demonstrate your understanding of strategy and the factors that must be considered when formulating and implementing strategy.

Scenario

Organizational leadership of your company has requested that you present your analyses of the company, as well as recommend potential strategic actions that could be taken to address issues raised by your analyses.

Your Role

You are a strategic analyst for the company you have selected to use in this course.

Requirements

· A summary of the AFI framework.

· Results from your internal analysis (VRIO or Value Chain).

· Results from your external analysis (PESTEL and Five Forces).

· A SWOT matrix for the company.

· Recommendations:

. Do the current strategies need to be changed?

. What strategies will move the organization forward?

. How do your recommendations align with organizational structure and governance?

. Do your recommendations reflect ethical responsibility?

Deliverable Format

· PowerPoint presentation.

. 8–12 slides (in addition to the title and references slides).

. Include additional details on each slide in the speaker’s notes section.

· Additional requirements.

. Title slide.

. References slide.

. APA formatted references from at least five sources.

· Be sure you consider the audience.

Evaluation

By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:

· Competency 1: Assess the importance of strategic management for supporting long term success and sustained competitive advantage.

. Summarize the strategic framework for a company.

· Competency 2: Apply strategic thinking approaches to resolve business-related challenges.

. Develop a SWOT matrix for a company.

· Competency 3: Analyze the internal and external environments of an organization in order to formulate and implement successful strategies.

. Summarize the findings of an internal environmental analysis.

. Summarize the findings of an external environmental analysis.

· Competency 4: Apply strategic concepts and models to ensure the fit between strategy, organizational structure, capabilities, and goals; and the external environment.

. Recommend strategic actions for a company that align with organizational structure and governance, and reflect ethical responsibility.

· Competency 5: Communicate business needs, opportunities, and strategies with multiple stakeholders.

. Correctly format citations and references using current APA style.

. Write content clearly and logically with correct use of grammar, punctuation, and mechanics.

Your faculty will use the scoring guide to review your deliverable as if they were a member of executive leadership. Review the scoring guide prior to developing and submitting your assessment.

Strategy Implementation Scoring Guide

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Summarize the strategic
framework for a company.

Does not summarize
the strategic framework
for a company.

Identifies the elements of a
strategic framework.

Summarizes the strategic
framework for a company.

Summarizes the strategic
framework for a company and
includes examples or supporting
evidence.

Summarize the findings of
an internal environmental
analysis.

Does not summarize
the findings of an
internal environmental
analysis.

Identifies the elements of an
internal environmental analysis.

Summarizes the findings of
an internal environmental
analysis.

Summarizes the findings of an
internal environmental analysis and
includes examples or supporting
evidence.

Summarize the findings of
an external environmental
analysis.

Does not summarize
the findings of an
external environmental
analysis.

Identifies the elements of an
external environmental analysis.

Summarizes the findings of
an external environmental
analysis.

Summarizes the findings of an
external environmental analysis and
includes examples or supporting
evidence.

Develop a SWOT matrix for
a company.

Does not develop a
SWOT matrix for a
company.

Identifies the elements of a SWOT
analysis, or explains how to
conduct a SWOT analysis.

Develops a SWOT matrix
for a company.

Develops a detailed SWOT matrix
for a company that includes
examples for each quadrant.

Recommend strategic
actions for a company that
align with organizational
structure and governance,
and reflect ethical
responsibility.

Does not recommend
strategic actions for a
company.

Recommends strategic actions for
a company but does not show how
the recommendations do not align
with organizational structure, or
they do not reflect ethical
responsibility.

Recommends strategic
actions for a company that
align with organizational
structure and governance,
and reflect ethical
responsibility.

Recommends strategic actions for a
company that align with
organizational structure and
governance, and reflect ethical
responsibility and supports
recommendations with relevant
evidence.

Correctly format citations
and references using
current APA style.

Does not correctly
format citations and
references using
current APA style.

Uses current APA to format
citations and references but with
numerous errors.

Correctly formats citations
and references using
current APA style with few
errors.

Correctly formats citations and
references using current APA style
with no errors.

Write content clearly and
logically with correct use of
grammar, punctuation, and
mechanics.

Does not write content
clearly, logically, or with
correct use of
grammar, punctuation,
and mechanics.

Writes with errors in clarity, logic,
grammar, punctuation, and/or
mechanics.

Writes content clearly and
logically with correct use of
grammar, punctuation, and
mechanics.

Writes clearly and logically with
correct use of spelling, grammar,
punctuation, and mechanics; uses
relevant evidence to support a
central idea.

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