Home Assignment 3: Final Project: Brand Positioning

Assignment 3: Final Project: Brand Positioning

On the basis of the blueprint created in W3: Assignment 3, select possible contact point failures where you would create improvements in the form of new or improved services. Why do you consider these to be contact point failures?

For these contact point failures, identify and analyze at least two areas for the improvement or creation of new services. Why do you suggest these areas for the improvement or creation of services? How will customers benefit by improving these areas or creating new services?

In addition, write a statement positioning the brand around the new or improved services.

Collate your responses in a 2- to 3-page report in a Microsoft
Word document.

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