BUS MGMT
To develop a detailed SWOT analysis for Uptown Swirl (see attachment). You must briefly describe each. Please be detailed, clear and concise, check grammar and punctuation. Please provide response in a Word Document.
6-Strengths
6-Weaknesses
5-Opportunities
4-Threats
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• Uptown Swirl offers a range of non-alcoholic beverages and
desserts of different flavors and intensities.
The name represents the quality of a swirl flavored beverage and desserts
that will stand out from the competitors for the brand in the market to
gain its share.
The company aims to target consumers looking for a different flavor for an
extra health benefit rather than the existing flavors in the market.
It is a unique business that will close the gap present in the market from its
product and services offered.
Company Name: Uptown Swirl
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S The business would be dealing in frozen yogurt, milkshake and quick bite
desserts.
The company’s aim would be marketing fruit and berries that are organic
products and collected directly from the local farmers.
Uptown Swirl milk ingredients consists of fruits, berries, gluten-free flour,
almond and 2% milk.
Uptown Swirl looks forward to showcasing their bite size desserts which are
homemade gluten-free replacement for all-purpose flour. The company would
make quality their priority with affordable pricing.
Uptown Swirl and its Products
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Uptown Swirl would satisfy the taste of public as we would be
promoting an alternative living among consumers.
The strengths about Uptown Swirl’s products are that it does not
exclude any age. All individuals, young and old can enjoy and
partake in Uptown Swirl’s products.
Uptown Swirl “Mission”
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S “To be the best business in Fayetteville, North Carolina that offers the
unique flavor of products for generation to generation with a
compelling track of consumer satisfaction through our refreshments.”
Mission Statement