Week 5 Discussion

 

Innovation

Before beginning work on this week’s discussion forum, please review the link 

Doing Discussion Questions Right

, the expanded grading rubric for the forum, and any specific instructions for this week’s topic.

For this assignment, make sure you post your initial response to the Discussion Area by the due date assigned.

Respond to the following questions using the lessons and vocabulary found in the readings.

In the Supplemental Material below, read the case study “Apple Computer, Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV.” 

Based on the information, evaluate the three basic approaches used by Apple to produce innovation. Be sure to support your views with research, rationale, and appropriate examples.

Your posting should be the equivalent of 1 to 2 single-spaced pages (500–1000 words) in length.