Term: 2019 Winter

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Final Exam

Name: ___________________________ Time: _______________ Total: _________

(1) True or False: If Efficient Market Hypothesis is completely true, then strategy wouldn’t matter.

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a. True

b. False

Your Answer:

(2) Which one of the following is not correct abut Low Cost Strategy?

a. Produce basic no frills product and services for mass market

b. Low investment and low operating costs

c. Often outsourced to reduce costs

d. Resistant to price competition

Your Answer:

(3) ___ views organizational performance as joint outcomes of environmental forces and the firm’s strategic actions?

a. Industrial Organization

b. Resource based theory

c. Contingency theory

Your Answer:

(4) Which one of the following is not a macroenvironmental force?

a. Economic forces

b. Income forces

c. Social forces

d. Political-Legal forces

Your Answer:

(5) The systematic collection and analysis of information about relevant trends in the external environment is called _____ .

a. Environmental Scanning

b. Consumer Research

c. Marketing Research

d. Data Mining

Your Answer:

(6) True or False: Differentiation strategy emphasizes scientific breakthroughs, technology and flexibility.

a. True
b. False
Your Answer:

Essay 1: What are some of the leadership styles? Can you think of a business leader that you look up to? What makes him or her a great leader in your opinion. (Under 200 words)

Your Answer:

Essay 2: The Internet has influenced strategy management in very specific ways. In your opinion, what are these influences and how should management adapt to these changes? (Under 200 words)

Your Answer:

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