52/8 Discuss REPLY 2
Write a 2 Paragraph response (with 2-3 sources) and offer alternative views on the impact of patient preferences on treatment plans or outcomes, or the potential impact of patient decision aids on situations like the one shared. I posted 4 sources you can use them or whatever is easier for you
In order for best practice to occur, both evidenced-based decision making and shared decision making must be met (Melnyk & Fineout-Overholt, 2018). Both are dependent on one another (Hoffman, Montori, & Del Mar, 2014). The involvement of patients or their surrogates into decision making manifests respect for the individual and would coincide with a patient’s values, goals, and preferences thereby improving outcomes (Kon, Davidson, Morrison, & Danis, et. al., 2016). Cost-effectiveness analysis is an integral part of this process (Opperman, Liebig, & Bowling, 2016). Utilization of this approach must demonstrate value; the least expensive option yields the best outcomes (Opperman, Liebig, & Bowling, 2016).
Kon, Davidson, and Morrison, et. al., define SDM or shared decision making as ‘a collaborative process that allows patients or their surrogates and clinicians to make healthcare decisions together, taking into account the best scientific evidence overall, as well as the patient’s values, goals and preferences’ (Kon, Davidson, Morrison, & Danis, et. al., 2016). At Cooper University Hospital, Camden, NJ, there is a robust bariatric surgery program. Patients greenlighted for surgery must meet criteria that includes; active involvement in Cooper’s bariatric surgery education program, unchanged weight from diet and exercise, clearance by a psychiatrist, agreement to follow post-operative instructions, BMI > 35%, and diagnosis of at least 2 comorbidities such as diabetes, hypertension, sleep apnea, etc. Post-operative and inpatient orders are entered by physicians or APRNs as pathways. These pathways are surgery specific, based upon evidence-based practice, and do not deviate. These pathways are released starting in the pre-operative phase and subsequently released at each stage of the patient’s hospitalization. Several months ago, I recovered a 23-year-old female who underwent gastric sleeve surgery. Upon her arrival to PACU, she appeared anxious, was experiencing pain, and was refusing to comply with BIPAP in the acute phase of recovery. Even after both myself and her healthcare team attempted to reeducate her, allay her fears, reassess her preferences and values while meeting her current concerns she remained absolute in her refusal. She remained somnolent throughout recovery and required a longer post-operative recovery than usual. Her continued refusals delayed her admission to the floor, the initiation of her diet, and ambulating. According to her healthcare team, her attitude remained unchanged upon her arrival to the floor. Even after multiple attempts by the healthcare team to reassess her preferences, values, and concerns throughout her hospitalization she remained resolute in her treatment refusals despite being presented with best practice outcomes specific to her surgery. Her admission stay was extended several days to accommodate the postoperative complications she experienced. At some point in the process of clearing her for surgery, an important step was missed which left her feeling powerless post-operatively and led her to make decisions that adversely affected her care, surgical outcome, and increased the costs attached to it.
Copyright 2014 American Medical Association. All rights reserved.
The Connection Between Evidence-Based
Medicine and Shared Decision Making
Evidence-based medicine (EBM) and shared decision
making (SDM) are both essential to quality health care,
yet the interdependence between these 2 approaches
is not generally appreciated. Evidence-based medicine
should begin and end with the patient: after finding
and appraising the evidence and integrating its infer-
ences with their expertise, clinicians attempt a deci-
sion that reflects their patient’s values and circum-
stances. Incorporating patient values, preferences, and
circumstances is probably the most difficult and poorly
mapped step—yet it receives the least attention.1 This
has led to a common criticism that EBM ignore s
patients’ values and preferences—explicitly not its
intention.2
Shared decision making is the process of clinician
and patient jointly participating in a health decision af-
ter discussing the options, the benefits and harms, and
considering the patient’s values, preferences, and cir-
cumstances. It is the intersection of patient-centered
communication skills and EBM, in the pinnacle of good
patient care (Figure).
One Without the Other?
These approaches, for the most part, have evolved in
parallel, yet neither can achieve its aim without the other.
Without SDM, authentic EBM cannot occur.3 It is a
mechanism by which evidence can be explicitly brought
into the consultation and discussed with the patient.
Even if clinicians attempt to incorporate patient prefer-
ences into decisions, they sometimes erroneously
guess them. However, it is through evidence-informed
deliberations that patients construct informed prefer-
ences. For patients who have to implement the deci-
sion and live with the consequences, it may be more per-
tinent to realize that it is through this process that
patients incorporate the evidence and expertise of the
clinician, along with their values and preferences, into
their decision-making. Without SDM, EBM can turn into
evidence tyranny. Without SDM, evidence may poorly
translate into practice and improved outcomes.
Likewise, without attention to the principles of EBM,
SDM becomes limited because a number of its steps are
inextricably linked to the evidence. For example, discus-
sions with patients about the natural history of the con-
dition, the possible options, the benefits and harms of
each, and a quantification of these must be informed by
the best available research evidence. If SDM does not in-
corporate this body of evidence, the preferences that pa-
tients express may not be based on reliable estimates
of the risks and benefits of the options, and the result-
ing decisions not truly informed.
Why Is There a Disconnect?
A contributor to the existing disconnect between EBM
and SDM may be that leaders, researchers, and teach-
ers of EBM, and those of SDM, originated from, and his-
torically tended to practice, research, publish, and col-
laborate, in different clusters. Some forms of SDM have
emerged from patient communication, with much of its
research presented in conferences and journals in this
field. A seminal paper in 19974 conceptualized SDM as
a model of treatment decision making and as a patient-
clinician communication skill. However, it did so with-
out any connection to EBM—perhaps not surprisingly, be-
cause EBM was in its infancy.2
Conversely, with its origins in clinical epidemiology,
much of the focus of EBM has been on methods and
resources to facilitate locating, appraising, and synthe-
sizing evidence. There has been much less focus on dis-
cussing this evidence with patients and engaging with
them in its use (sometimes even disparagingly referred
to as “soft” skills). Most of the EBM attention has
involved scandals (eg, unpublished data, results “spin,”
conflicts of interest) and the high technology mile-
stones (eg, systems to make EBM better and easier).
Information about using evidence in decision-making
with patients has been scant.
D i s c o n n e c t b e t w e e n t h e 2 a p –
proaches is also evident in, and main-
tained by, the teaching provided to
clinicians and students, again often
ref lec ting the backgrounds of their
teachers. Opportunities to attend EBM
teaching abound with content largely
focused on forming questions and finding and criti-
cally appraising evidence.5 Learning how to apply and
integrate the evidence is usually absent, or mentioned
in passing without skill training.
Realizing the Connection Between EBM and SDM
A logical place to start is by incorporating SDM skill train-
ing into EBM training. This will help to address not only
the aforementioned deficits in EBM training but also the
lack of SDM training opportunities presently available.
Additionally, it may facilitate the uptake of SDM and,
more broadly, evidence translation. Recent calls for SDM
to be routinely incorporated into medical education pre-
sent an immediate opportunity to capitalize on closely
aligning the approaches.
Without shared decision making, EBM
can turn into evidence tyranny.
VIEWPOINT
Tammy C. Hoffmann,
PhD
Centre for Research in
Evidence-Based
Practice, Faculty of
Health Sciences and
Medicine, Bond
University, Queensland,
Australia; and
University of
Queensland, Brisbane,
Australia.
Victor M. Montori,
MD, MSc
Knowledge and
Evaluation Research
(KER) Unit, Mayo Clinic,
Rochester, Minnesota.
Chris Del Mar, MD,
FRACGP
Centre for Research in
Evidence-Based
Practice, Faculty of
Health Sciences and
Medicine, Bond
University, Queensland,
Australia.
Viewpoint page 1293
Corresponding
Author: Victor M.
Montori, MD, MSc,
Knowledge and
Evaluation Research
Unit, Mayo Clinic, 200
First St SW, Plummer
3-35, Rochester, MN
55905 (montori.victor
@mayo.edu).
Opinion
jama.com JAMA October 1, 2014 Volume 312, Number 13 1295
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Copyright 2014 American Medical Association. All rights reserved.
Another place to start to bring EBM and SDM together is the
development and implementation of clinical practice guidelines.
Whereas most guidelines fail to consider patients’ preferences in
formulating their recommendations,6 some advise clinicians to
talk with patients about the options but provide no guidance
about how to do this and communicate the evidence in a way
patients will understand. Shared decision making may be strongly
r e c o m m e n d e d i n g u i d e l i n e s w h e n t h e o p t i o n s a r e c l o s e l y
matched in their advantages and disadvantages, when uncer-
tainty in the evidence impairs determination of a clearly superior
approach, or when the balance of benefits and risks depends on
patient action, such as adherence to medication, monitoring, and
diet in patients using warfarin.
Conclusions
Links between EBM and SDM have until recently been largely ab-
sent or at best implied. However, encouraging signs of interaction
are emerging. For example, there has been some integration of the
teaching of both,7 exploration about how guidelines can be adapted
to facilitate SDM,8,9 and research and resource tools that recog-
nize both approaches. Examples of the latter include research agenda
and priority setting occurring in partnership with patients and cli-
nicians to help provide relevant evidence for decision making; and
a new evidence criterion for the International Patient Decision Aids
Standards requiring citation of systematically assembled and up-
to-date bodies of evidence, with their trustworthiness appraised,10
thus aligning the development of SDM tools with contemporary re-
quirements for the formulation of evidence-based guidelines. Also,
independent flagship conferences focused on the practice of evi-
dence-based health care and on the science of shared decision mak-
ing are now convening joint meetings.
Medicine cannot, and should not, be practiced without up-to-
date evidence. Nor can medicine be practiced without knowing
and respecting the informed preferences of patients. Clinicians,
researchers, teachers, and patients need to be aware of and
ac tively facilitate the interdependent relationship of these
approaches. Evidence-based medicine needs SDM, and SDM needs
EBM. Patients need both.
ARTICLE INFORMATION
Conflict of Interest Disclosures: All authors have
completed and submitted the ICMJE Form for
Disclosure of Potential Conflicts of Interest.
Dr Montori reported serving on the board of the
International Society for Evidence-based
Healthcare; serving as Chair of the Seventh
International Shared Decision Making Conference in
2013; that he is a member of the Steering
Committee of the International Patient Decision
Aids Standards; and that he is a member of the
GRADE Working Group. The KER Unit (Dr Montori’s
research group) produces and tests evidence-based
shared decision making tools that are freely
available at http://shareddecisions.mayoclinic.org.
Dr Hoffmann reported that she is supported by a
National Health and Medical Research Council of
Australia (NHMRC)/Primary Health Care Research
Evaluation and Development Career Development
Fellowship (1033038), with funding provided by
the Australian Department of Health and Ageing.
Drs Hoffmann and Del Mar reported that they are
coeditors of a book on evidence-based practice, for
which they receive royalties.
Additional Information: Additional information
abut evidence-based medicine and shared decision
making is available online in Evidence-Based
Medicine: An Oral History at http://ebm
.jamanetwork.com.
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medicine done for us? BMJ. 2004;329(7473):987-
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Richardson WS. Evidence based medicine: what it is
and what it isn’t. BMJ. 1996;312(7023):71-72.
3. Greenhalgh T, Howick J, Maskrey N; Evidence
Based Medicine Renaissance Group. Evidence
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348:g3725.
4. Charles C, Gafni A, Whelan T. Shared
decision-making in the medical encounter: what
does it mean? (or it takes at least two to tango).
Soc Sci Med. 1997;44(5):681-692.
5. Meats E, Heneghan C, Crilly M, Glasziou P.
Evidence-based medicine teaching in UK medical
schools. Med Teach. 2009;31(4):332-337.
6. Montori VM, Brito JP, Murad MH. The optimal
practice of evidence-based medicine: incorporating
patient preferences in practice guidelines. JAMA.
2013;310(23):2503-2504.
7. Hoffmann TC, Bennett S, Tomsett C, Del Mar C.
Brief training of student clinicians in shared decision
making: a single-blind randomized controlled trial.
J Gen Intern Med. 2014;29(6):844-849.
8. Decision Aids. MAGIC website. http://www
.magicproject.org/decision-aids/. Accessed July 24,
2014.
9. van der Weijden T, Pieterse AH,
Koelewijn-van Loon MS, et al. How can clinical
practice guidelines be adapted to facilitate shared
decision making? a qualitative key-informant study.
BMJ Qual Saf. 2013;22(10):855-863.
10. Montori VM, LeBlanc A, Buchholz A, Stilwell
DL, Tsapas A. Basing information on
comprehensive, critically appraised, and up-to-date
syntheses of the scientific evidence: a quality
dimension of the International Patient Decision Aid
Standards. BMC Med Inform Decis Mak. 2013;13
(suppl 2):S5.
Figure. The Interdependence of Evidence-Based Medicine and Shared
Decision Making and the Need for Both as Part of Optimal Care
Evidence-based
medicine
Optimal patient care
Patient-centered
communication skills
Shared decision
making
Opinion Viewpoint
1296 JAMA October 1, 2014 Volume 312, Number 13 jama.com
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Shared Decision-Making in Intensive Care Units
Executive Summary of the American College of Critical Care Medicine
and
American Thoracic Society Policy Statement
Shared decision-making is a central component of patient-centered
care in the intensive care unit (ICU) (1–4); however, there remains
confusion about what shared decision-making is and when
shared decision-making ought to be used. Further, failure to
employ appropriate decision-making techniques can lead to
significant problems. For example, if clinicians leave decisions
largely to the discretion of surrogates without providing adequate
support, surrogates may struggle to make patient-centered
decisions and may experience psychological distress (5).
Conversely, if clinicians make treatment decisions without
attempting to understand the patient’s values, goals, and
preferences, decisions will likely be predominantly based on the
clinicians’ values, rather than the patient’s, and patients or
surrogates may feel they have been unfairly excluded from
decision-making (1, 2). Finding the right balance is therefore
essential. To clarify these issues and provide guidance, the
American College of Critical Care Medicine (ACCM) and
American Thoracic Society (ATS) recently released a policy
statement that provides a definition of shared decision-making
in the ICU environment, clarification regarding the range of
appropriate models for decision-making in the ICU, a set of skills
to help clinicians create genuine partnerships in decision-making
with patients/surrogates, and ethical analysis supporting the
findings (6).
To develop a unified policy statement, the Ethics Committee of
the ACCM and the Ethics and Conflict of Interest Committee of the
ATS convened a writing group composed of members of these
committees. The writing group reviewed pertinent literature
published in a broad array of journals, including those with a focus
in medicine, surgery, critical care, pediatrics, and bioethics, and
discussed findings with the full ACCM and ATS ethics committees
throughout the writing process. Recommendations were generated
after review of empirical research and normative analyses published
in peer-reviewed journals. The policy statement was reviewed,
edited, and approved by consensus of the full Ethics Committee
of the ACCM and the full Ethics and Conflict of Interest Committee
of the ATS. The statement was subsequently reviewed and approved
by the ATS, ACCM, and Society of Critical Care Medicine leadership,
through the organizations’ standard review and approval processes.
ACCM and ATS endorse the following definition: Shared
decision-making is a collaborative process that allows patients, or
their surrogates, and clinicians to make health care decisions
together, taking into account the best scientific evidence
available, as well as the patient’s values, goals, and preferences.
Clinicians and patients/surrogates should use a shared
decision-making process to define overall goals of care (including
decisions regarding limiting or withdrawing life-prolonging
interventions) and when making major treatment decisions that
may be affected by personal values, goals, and preferences (7, 8).
Once clinicians and the patient/surrogate agree on general goals of
care, clinicians confront many routine decisions (e.g., choice of
vasoactive drips and rates, laboratory testing, fluid rate). It is
logistically impractical to involve patients/surrogates in each of
these decisions. Partnerships in decision-making require that the
overall goals of care and major preference-sensitive decisions be
made using a shared decision-making approach. The clinician then
has a fiduciary responsibility to use experience and evidence-based
practice when making day-to-day treatment decisions that are
consistent with the patient’s values, goals, and preferences.
Throughout the ICU stay, important, preference-sensitive choices
often arise. When they do, clinicians should employ shared
decision-making.
Clinicians should generally start with a default shared decision-
making approach that includes the following three main elements:
information exchange, deliberation, and making a treatment
decision. This model should be considered the default approach to
shared decision-making, and should be modified according to the
needs and preferences of the patient/surrogate. Using such a model,
the patient or surrogate shares information about the patient’s
values, goals, and preferences that are relevant to the decision at
hand. Clinicians share information about the relevant treatment
options and their risks and benefits, including the option of
palliative care without life-prolonging interventions. Clinicians and
the patient/surrogate then deliberate together to determine which
option is most appropriate for the patient, and together they agree
on a care plan. In such a model, the authority and burden of
decision-making is shared relatively equally (9). Although data
suggest that a preponderance of patients/surrogates prefer to share
responsibility for decision-making relatively equally with clinicians,
many patients/surrogates prefer to exercise greater authority in
decision-making, and many other patients/surrogates prefer to
defer even highly value-laden choices to clinicians (10–13).
Ethically justifiable models of decision-making include a broad
range to accommodate such differences in needs and preferences.
In some cases, the patient/surrogate may wish to exercise
significant authority in decision-making. In such cases, the clinician
should understand the patient’s values, goals, and preferences to a
sufficient degree to ensure the medical decisions are congruent
with these values. The clinician then determines and presents the
range of medically appropriate options, and the patient/surrogate
chooses from among these options. In such a model, the
patient/surrogate bears the majority of the responsibility and
burden of decision-making. In cases in which the patient/surrogate
demands interventions the clinician believes are potentially
inappropriate, clinicians should follow the recommendations
presented in the recently published multiorganization policy
statement on this topic (14).
In other cases, the patient/surrogate may prefer that clinicians
bear the primary burden in making even difficult, value-laden
choices. Research suggests that nearly half of surrogates of critically
ill patients prefer that physicians independently make some
types of treatment decisions (10–13). Further, data suggest that
approximately 5–20% of surrogates of ICU patients want clinicians
to make highly value-laden choices, including decisions to limit or
1334 American Journal of Respiratory and Critical Care Medicine Volume 193 Number 12 | June 15 2016
EDITORIALS
withdraw life-prolonging interventions (12, 13). In such cases,
using a clinician-directed decision-making model is ethically
justifiable (15–24).
Employing a clinician-directed decision-making model
requires great care. The clinician should ensure that the surrogate’s
preference for such a model is not based on inadequate
information, insufficient support from clinicians, or other
remediable causes. Further, when the surrogate prefers to defer a
specific decision to the clinician, the clinician should not assume
that all subsequent decisions are also deferred. The surrogate
should therefore understand what specific choice is at hand and
should be given as much (or as little) information as the surrogate
wishes. Under such a model, the surrogate cedes decision-making
authority to the clinician and does not need to explicitly agree
to (and thereby take responsibility for) the decision that is made.
The clinician should explain not only what decision the clinician is
making but also the rationale for the decision, and must then
explicitly give the surrogate the opportunity to disagree. If the
surrogate does not disagree, it is reasonable to implement the care
decision (19–24). Readers may review references 19–24 for detailed
descriptions and ethical analyses of clinician-directed decision-making.
The statement was intended for use in all ICU environments.
Patients and surrogate decision-makers have similar rights both
to participate in decision-making when appropriate and to rely more
heavily on providers when they wish to do so, regardless of the type
of ICU. Similarly, the statement is equally applicable in pediatric and
neonatal settings, where decision-making partnerships between
parents and the ICU team are equally important. As noted in the
statement, including children in some decisions can often be
appropriate as well. The statement is also intended to be applicable
internationally. Although patient and surrogate decision-making
preferences may differ globally, the default approach presented
and the recommendation to adjust the decision-making model to fit
the preferences of the patient or surrogate are universal. Both
ACCM and ATS are international organizations, and the literature
review included publications from many countries. The statement
focuses on the ICU environment because critically ill patients are
often, but not always, unable to participate in decision-making
themselves, and because many decisions in the ICU are value-
sensitive. The recommendations in the statement, however, could be
equally applicable in all patient care settings.
To optimize shared decision-making, clinicians should be
trained in specific communication skills. Core categories of
skills include establishing a trusting relationship with the
patient/surrogate; providing emotional support; assessing
patients’/surrogates’ understanding of the situation; explaining
the patient’s condition and prognosis; highlighting that there
are options to choose from; explaining principles of surrogate
decision-making; explaining treatment options; eliciting patient’s
values, goals, and preferences; deliberating together; and making
a decision. The full policy statement provides significant guidance
and examples in these areas (6).
Finally, ACCM and ATS recommend further research to
assess the use of various approaches to decision-making in the
ICU. The use of decision aids, communication skills training,
implementation of patient navigator or decision support counselor
programs, and other interventions should be subjected to
randomized controlled trials to assess efficacy. Considerations
regarding the cost and time burdens should be weighed against
anticipated benefits from such interventions when determining
which efforts to implement. n
Author disclosures are available with the text of this article at
www.atsjournals.org.
Acknowledgment: The views expressed in this article represent the official
position of the American College of Critical Care Medicine, the Society
of Critical Care Medicine, and the American Thoracic Society. These views
do not necessarily reflect the official policy or position of the U.S. Department
of the Navy, U.S. Department of Defense, U.S. National Institutes of Health,
U.S. Department of Veterans Affairs, U.S. Food and Drug Administration,
or U.S. Government.
Alexander A. Kon, M.D.
Naval Medical Center San Diego
San Diego, California
and
University of California San Diego
San Diego, California
Judy E. Davidson, D.N.P., R.N.
University of California Health System
San Diego, California
Wynne Morrison, M.D.
Children’s Hospital of Philadelphia
Philadelphia, Pennsylvania
Marion Danis, M.D.
National Institutes of Health
Bethesda, Maryland
Douglas B. White, M.D., M.A.S.
University of Pittsburgh School of Medicine
Pittsburgh, Pennsylvania
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resuscitation in the ICU. Virtual Mentor 2012;14:545–550.
Copyright © 2016 by the American Thoracic Society
1336 American Journal of Respiratory and Critical Care Medicine Volume 193 Number 12 | June 15 2016
EDITORIALS
Measuring Return on Investment for
Professional Development Activities
Implications for Practice
Cathleen Opperman, DNP, RN, NEA-BC, CPN ƒ Debra Liebig, MLA, BSN, RN-BC ƒ
Judith Bowling, MSN, MHA, RN-BC ƒ Carol Susan Johnson, PhD, RN, NE-BC ƒ
Mary Harper, PhD, RN-BC
What is the return on investment (ROI) for the time and
resources spent for professional development activities? This
is Part 2 of a two-part series to report findings and demonstrate
how financial analysis of educational activities can drive
decision-making. The resources consumed for professional
development activities need to be identified and quantified
to be able to determine the worth of such activities. This
article defines terms and formulas for financial analysis
for nursing professional development practitioners to use in
analysis of their own programs. Three fictitious examples
of common nursing professional development learning
activities are provided with financial analysis. This article
presents the ‘‘how to’’ for the busy practitioner.
A
s nursing professional development (NPD) prac-
titioners, we are challenged by the question
‘‘What is the return on investment (ROI) for
professional development activities?’’ As described in Part
1 of this series, NPD practitioners are often the first to be
called when a problem exists and the first to have funding
restricted when budgets are tight. In Part 1, we discussed
the Kirkpatrick, Phillips, and Paramoure program evalua-
tion models, followed by a summary of the literature
reporting on ROI for professional development activities.
The synthesis of the studies on educational interven-
tions providing a calculation of financial aspects shows
no consistent method to describe financial and clinical im-
pact of professional development activities (Opperman,
Liebig, Bowling, Johnson, & Harper, 2016). The trend of
reporting outcomes associated with learning activities
has given rise to the next level of expectation: demonstra-
tion of financial impact of educational interventions.
This article defines the concepts of an economic assess-
ment including simple cost analysis, benefitYcost ratios,
cost-effectiveness analysis (CEA), and ROI, as well as pro-
viding formulas to calculate each. Three fictional examples
of various-sized educational programs are used to demon-
strate how to make these calculations and use them for
decision-making.
COST ANALYSIS, BENEFIT–COST RATIOS,
AND COST-EFFECTIVENESS ANALYSIS
Prior to discussing ROI, an understanding of the concepts
of cost analysis, benefitYcost ratios, and CEA is essential
when calculating the actual financial impact of professional
development activities.
From a financial perspective, cost analysis is the initial
consideration when developing an educational program.
Cost analysis simply determines the least expensive option.
The formula for cost analysis is to add all the costs for the
program and divide it by the number of participants to ob-
tain the cost per participant. See Figure 1 for the formulas
for cost analysis. When considering multiple learning mo-
dalities, this simple cost per participant can be compared.
Although cost analysis provides information on the effi-
ciency or least expensive modality, it does not consider
program outcomes. The benefitYcost analysis compares
program benefits to program costs as a ratio using dollars.
The first step is clearly identifying desired program out-
comes that can be observed and measured.
The next step is calculating all program costs. The
benefitYcost ratio formula uses all benefits (i.e., increased
productivity, quality, safety improvements, reduced turn-
over, increased patient volumes) and all costs (i.e.,
program development time, faculty costs, training supplies,
Cathleen Opperman, DNP, RN, NEA-BC, CPN, is Nurse Specialist, Profes-
sional Development, Nationwide Children’s Hospital, Columbus, Ohio.
Debra Liebig, MLA, BSN, RN-BC, is Director, Nursing Retention, Truman
Medical Center, Kansas City, Missouri.
Judith Bowling, MSN, MHA, RN-BC, is Clinical Learning Educator,
Baptist Health South Florida, Miami, Florida.
Carol Susan Johnson, PhD, RN, NE-BC, is NCC MagnetA Appraiser and
member, Commission on Accreditation, Fort Wayne, Indiana.
Mary Harper, PhD, RN-BC, is Director, Nursing Professional Develop-
ment, Association for Nursing Professional Development.
The authors have disclosed that they have no significant relationship with,
or financial interest in, any commercial companies pertaining to this article.
ADDRESS FOR CORRESPONDENCE: Cathleen Opperman, Nation-
wide Children’s Hospital, 255 East Main St., Columbus, OH 43205
(oppermancs@gmail.com).
DOI: 10.1097/NND.0000000000000274
176 www.jnpdonline.com July/August 2016
JNPD Journal for Nurses in Professional Development & Volume 32, Number 4, 176Y184 & Copyright B 2016 Wolters Kluwer Health, Inc. All rights reserved.
Copyright © 2016 Wolters Kluwer Health, Inc. All rights reserved.
equipment costs, facility fees, salary cost for employee
attendance/replacement cost) to determine the financial re-
turn from the program (Warren, 2013). See Figure 1 for
the formulas for cost analysis, benefit-cost ratio and re-
turn on investment.
CEA goes one step further in economic assessment, be-
cause it compares two or more different educational
interventions and their outcomes. The NPD practitioner
may have an option of a self-study that takes the learner
an average of 2 hours to complete or a 90-minute live work-
shop with the same content. Both modalities are intended
to accomplish the same outcome. The costs must be mon-
etary values and calculated as cost analysis for each
possible intervention. The outcomes, however, do not
need to be monetary values; consider them the benefits
gained from the educational intervention. For example,
nonmonetary outcomes might be ‘‘increased patient en-
gagement’’ or ‘‘fewer staff reporting incivility.’’ The
combination of the cost per participant (cost analysis) and
the benefits, whether monetary (calculated as a benefitY
cost ratio) or nonmonetary, are used to determine the CEA.
BenefitYcost ratio and CEA collectively impact decisions
about program changes and resources. Although cost anal-
ysis alone may demonstrate efficiency through lower costs,
the benefitYcost analysis may demonstrate that the same
program is not as effective in achieving desired outcomes.
Clearly, comprehensive program evaluation requires
consideration of both componentsVefficiency and effec-
tiveness (Kettner, Moroney, & Martin, 2013).
ROI CALCULATION
In the economic assessment of a program, calculation
of ROI provides further data for administrative decision-
making. Calculating ROI (a) provides information for
justification of programs for budgetary planning, (b)
contributes to clinical decision-making and resource al-
location, and (c) demonstrates the value of education.
Because of the complexity of determining ROI for pro-
grams, pragmatically, it is used in only about 5%Y10% of
program planning processes for priority decision-making
like regulatory, higher-risk, or more expensive programs
(DeSilets, 2010.)
Steps in calculating ROI:
1. Identify program desired outcomes.
2. Describe educational interventions proposed to meet
these outcomes.
3. Plan the logistics of the educational intervention with
sufficient detail to identify expenses.
4. Calculate program costs (planning time, supplies, setup
time, faculty and staff time, etc.).
5. Calculate potential savings (cost of turnover, pressure
ulcer, litigation, inefficiency of program changes).
6. Compare costs to savings (efficiency).
7. Determine specific outcomes using observable and
measurable terms (effectiveness).
In order to calculate the benefit of educational inter-
ventions, an outcome must be quantified. For example,
changes in orientation should lead to greater new em-
ployee competence, confidence, and satisfaction, therefore
reducing turnover. Another example is that an education
activity on the catheter-associated urinary tract infections
(CAUTI) bundle should lead to reduction of CAUTIs.
When calculating the benefit of the educational interven-
tion for either of these examples, the cost (of a new RN
leaving or the average cost of a CAUTI) should be used
to counter the cost of the program. For examples of
published average costs per case of poor outcomes, see
Table 1. The formula for calculating the ROI is found in
Figure 1.
EXAMPLES OF FINANCIAL IMPACT ANALYSIS
Consider these examples of fictitious educational activities
and how financial impact can be calculated through cost
analysis, benefitYcost ratios, CEA, and ROI analysis.
Example 1: One-hour self-study compared to live class.
Situation. The organization considers requiring a
1-hour Web-based self-study module for 650 learners
on changes in the procedure for pressure ulcer preven-
tion bundle.
Background. The hospital incidence of hospital-
acquired pressure ulcers (HAPU) is 25%, which is above
the national average of 17% (Roe & Williams, 2014). The
Centers for Medicare and Medicaid Services no longer re-
imburses facilities for patients with newly acquired Stage 3
and Stage 4 pressure ulcers.
According to the Agency for Healthcare Research and
Quality (2014b), a full-thickness pressure ulcer costs an
average of $17,286 per incident to treat. This does not
FIGURE 1 Formulas for cost analysis, benefitYcost ratio, and return on
investment.
Journal for Nurses in Professional Development www.jnpdonline.com 177
Copyright © 2016 Wolters Kluwer Health, Inc. All rights reserved.
include the additional emotional and physical burden
for the patient.
According to the American Faculty Association
(2012), the time needed to develop educational programs
is 4 hours of preparation for each hour of class presented.
This varies widely from Kapp and Defelice (2009) that
estimates 40 (self-instructional print), 43 (stand-up class-
room training), and 49 (instructor-led, Web-based
training) hours per hour of training are needed for devel-
opment. For purposes of these fictitious scenarios, it is
assumed that the NPD practitioner is well informed of
changes in pressure ulcer care and is an experienced
NPD practitioner; consequently, the number of develop-
ment hours is less.
Assessment. The program costs of a Web-based self-
study module for supplies, salaries, and equipment are
calculated as follows. The computers and software are
in place; thus, no further initial expense for equipment
is needed.
Cost analysis. The cost for a Web-based module is
$32.78 per participant, and the cost of the live classes is
35.03. The Web-based class costs $2.25 less per partici-
pant. Additional considerations for cost analysis include
the cost of educating new hires. If the organization hires
an additional 50 nurses over the course of a year, the only
expense for the Web-based course is the hourly salary of
the new nurses. No additional program costs are incurred.
If presented in a live format, in addition to the newly hired
nurses’ salary, additional costs would include the NPD
practitioner salary for each class and the additional admin-
istrative support salary.
BenefitYcost ratio. To calculate benefitYcost ratio, bene-
fits are divided by total costs. Using $17,286 as the per case
cost to treat a full thickness pressure ulcer, prevention of
two pressure ulcers results in cost savings of $34,572. This
results in a positive benefitYcost ratio for both Web-based
and live class formats.
BenefitYcost ratio:
Using Web-based self-study module:
$34,572 = 1.62 BCR
$21,310
Using live class format:
$34,572 = 1.52 BCR
$22,775
(G1 = negative impact, 9 = positive impact)
Cost-effectiveness analysis. The difference in cost be-
tween the Web-based modules at $21,310 and the live
classes at $22,775 is $1,465. The savings for the Web-
based format is only positive if the Web-based course and
the live classes are comparable in outcomes. CEA requires
an evaluation of effectiveness of each modality in achiev-
ing the same outcomes. In this scenario, the Web-based
course was determined to be equal in effectiveness re-
sulting in similar outcomes to the live presentation. As a
result, the Web-based course is more cost-effective.
ROI. To evaluate the ROI in this example, the cost of
the pressure ulcer treatment must be compared to the
cost of the education. As previously stated, if this educa-
tional intervention prevents two pressure ulcers, $34,572
is saved. The ROI for the Web-based self-study is 62.2%,
and the live class format is 51.7%.
Using Web-based self-study module:
$34,572j $21,310 � 100 = 62.2% ROI
$21,3107
Using live class format:
$34,572j $22,775 � 100 = 51.7% ROI
$22,775
Recommendation. In both the live and Web-based
courses, the ROI is positive and easily justifies the educa-
tion. The Web-based course, however, shows a higher
ROI. The cost analysis, benefitYcost ratio, CEA, and ROI
all demonstrate a more positive financial impact with the
Web-based course. As a result, the NPD practitioner rec-
ommends development of a Web-based educational
program on prevention of pressure ulcers.
One-Hour Self-Study Expenses
Item Hours X hourly pay Total
NPD practitioner
salary (development)
40 hours � $35/hour $1400
NPD practitioner
salary (coordination)
6 hours � $35/hour $210
Admin support salary 4 hours � $20/hour $80
IT support salary 4 hours � $30/hour $120
Participants salaries 1 hour � 650 participants
� $30/hour
$19,500
Total cost $21,310
Cost per participant
($21,310 / 650)
$32.78
Additional Costs for a Live Class
Item Hours X hourly pay Total
NPD practitioner
salary (classroom time)
35 classes � $35/hour $1,225
Admin support salary
(record-keeping)
12 hours � $20/hour $240
Total additional costs $1,465
Live program total cost
(from above + additional)
$22,775
Cost per participant
($22,775 / 650)
$35.03
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TABLE 1 Known Costs of Outcomes
Outcome Reported average cost Sources
Active surveillance screening for
MRSA
Universal surveillance screening cost-effectiveness
ratio of $14,955 per MRSA
Kang, Mandsager, Biddle, and
Weber (2012)
Adverse drug events Estimated extra cost per case $5,000 Agency for Healthcare
Research
and Quality (2014a)
Asthma/COPD treatment $1,681Y$8,533 annual mean expenditure per person Agency for Healthcare
Research and Quality (2014b)
Breast milk Biological mother’s milk ranged $0.051 to $7.93,
depending on the volume pumped daily
Donor human milk cost was $14.84
Commercial formula was $3.18
Jegler et al. (2013)
Cancer treatment $5,631Y$21,573 annual mean expenditure per person Agency for Healthcare
Research and Quality (2014b)
Care for child with autism spectrum
disorder
Intensive behavior intervention $4,000/month
Gluten-free diet, $150 every 2 weeks
Fletcher, Markoulakis, and Bryden
(2012)
Catheter-associated urinary tract
infections (CAUTI)
Additional $1,000 per admission Agency for Healthcare Research
and Quality (2014a)
Catheter-related bloodstream
Infections (CRBSI)
CRBSI, $11,971Y$56,167
Adult ICU, $33,000Y$44,000
Surgical ICU, $54Y$75,000
Pediatric ICU, $48,379
Multicenter study, $20,647
General wards, $20,647
Hollenbeak (2011)
Central line-associated bloodstream
infections (CLABSI)
Additional $17,000 per admission Agency for Healthcare Research
and Quality (2014a)
Employee musculoskeletal injuries $28,866 per strain
$33.528 per sprain
OSHA Safety Pays Program
Estimator (2016)
ANA’s Handle with Care Program
(2016)
Employee needle sticks $22,716 per incident OSHA Safety Pays Program
Estimator (2016)
Falls Estimated extra cost $7,234 per case
Mean cost of hospitalization related to a fall is
$17,483 per event
Agency for Healthcare
Research and Quality (2014a)
Trepanier and Hilsenbeck (2014)
Family support network for child
with cancer
$2,776 Canadian dollars for 3 months Tsimicalis et al. (2013)
Healthcare-acquired infection data
dates 1999Y2007
CAUTI, $758/weight adjusted mean cost estimate
MRSA, $6,400/MRSA infection
C-difficile, $5,042/infection
CLABSI, $12,000/infection
Surgical never events, $62,000/event
Falls prevention, $4,233/event
VTE prevention,
$10,804/event-DVT
$16,644/event-PE
Pressure ulcer prevention, $1,878/event
Schifalacqua, Mamula, and
Mason (2011)
Heart disease $4,349Y$14,492 annual mean expenditure per person Agency for Healthcare Research
and Quality (2014b)
Continued
Journal for Nurses in Professional Development www.jnpdonline.com 179
Copyright © 2016 Wolters Kluwer Health, Inc. All rights reserved.
TABLE 1 Known Costs of Outcomes, Continued
Outcome Reported average cost Sources
Hospital-acquired pressure ulcer Estimated extra cost $17,286 per case Agency for Healthcare Research
and Quality (2014a)
Hospital-based violence
intervention program (VIP)
Savings of $4,100 for 100 individuals
Average hospital costs post recidivism (base case)
$6,513 (range, $1,996Y$100,000)
Juillard et al. (2015)
Hospital-centered violence
intervention programs
Cost of VIP, $2,810
Average hospital costs post recidivism with standard
referrals, $18,722
Chong et al. (2015)
Hospitalizations for pediatric mental
health disorders
Total resource utilization charges/mean charges per
visit (Pediatrics):
Depression, 1.33 billion/$13,200
Bipolar, 702 million/$17,058
Psychosis, 540 million/$19,676
Externalizing disorder, 264 million/$18,784
Anxiety disorder, 149 million/$19,118
ADHD, 133 million/$19,118
Eating disorder, 108 million/$46,130
Substance abuse, 102 million/$12,098
Reaction disorder, 100 million/$8,444
Bardach et al. (2014)
Infection with clostridium difficile Outpatient and inpatient setting
Total of $11,314.70
Kuntz et al. (2012)
New RN orientation cost $49,000Y$92,000 (includes replacement costs) Trepanier, Early, Ulrich, and
Cherry (2012)
Nonmedical out-of-pocket expenses
venous thromboembolism (VTE)
VTE annual cost, $1.5 billion
Estimated total cost (in Australian dollars):
Baseline, $5,078,522
12 months after implementation, $4,833,083
Prophylaxis implementation:
Baseline, $104,311; 12 months $142,846
LMWH regimen:
Baseline, $71,313; 12 months, $92,295
LDUH regimen:
Baseline, $32,998; 12 months, $50,569
DVT treatment:
Baseline, $2,375,532; 12 month, $2,143,767
PE treatment:
Baseline, $470,284; 12 months, $420,180
Major bleeds:
Baseline, $762,057; 12 months, $828,977
HIT:
Baseline, $118,605; 12 months, $180,298
Postthrombotic syndrome:
Baseline, $1,247,732; 12 month, $1,116,997
Duff, Walker, Omari, and Stratton
(2013)
Data from January 2010 to
January 2011
OB adverse events Estimated extra cost per case $3,000 Agency for Healthcare Research
and Quality (2014a)
Postop venous thromboembolism Estimated extra hospitalization cost $8,000 Agency for Healthcare Research
and Quality (2014a)
RN turnover RN replacement cost $22,000Y$64,000 with average
cost per RN leaving $36,567
Robert Wood Johnson Foundation
(2010)
Continued
180 www.jnpdonline.com July/August 2016
Copyright © 2016 Wolters Kluwer Health, Inc. All rights reserved.
Example 2: Eight-hour live class on workplace violence.
Situation. On the basis of an identified professional
practice gap, a continuing education program on work-
place violence is planned for 25 hourly employees from
the Emergency Department.
Background: At a large, central city acute care facility,
gun violence is a concern. The United States has the
greatest number of gun-related injuries per capita com-
pared to all other industrialized nations at 10.3 per
100,000 (fatal and nonfatal) occurring in 2011 (Jena, Sun,
& Prasad, 2014). The average cost per incident is $18,722
(Chong et al., 2015). Escalation of violent behaviors
resulted in 11 reported incidents in the Emergency De-
partment last year. Because domestic violence frequently
involves gun injuries, the community is at high risk for
gun-related injuries, and escalation of violent behaviors
has occurred at increasing frequency in the Emergency
Department, an educational program is proposed to help
increase employee safety.
Assessment. In calculating the costs for this program,
the NPD department purchased predeveloped content for
this course, so development time was reduced. A content
expert was used to review potential programs for pur-
chase, select one, and prepare to facilitate the course
with the identified development time. Instead of 43 hours
per hour of content (43 � 7 = 301 development hours)
required to develop this course, 70 hours were needed
(7 content hours � 10 hours = 70 hours to review, select,
and prepare to facilitate this program).
Cost analysis. Simple cost analysis is the total cost of the
educationalinterventiondivided bythenumber ofstaff mem-
bers participating in the education. Cost of the class per
person: $15,350/25 participants = $ 614.00 per participant.
BenefitYcost ratio. When calculating the benefitYcost
ratio, the total benefit is divided by the total cost. In this sce-
nario, if one incident of violence is prevented in 1 year at
$18,722 average cost per incident (Chong et al., 2015), the
net benefit is $18,722. See Table 1 for published costs of
outcomes. A positive benefit to the organization is noted
with the calculation:
$18,722 = 1.22 BCR
$15,350
Cost-effectiveness analysis. In this example, the cost-
effectiveness compares the cost of providing the 8-hour
program with the current practice of no educational
TABLE 1 Known Costs of Outcomes, Continued
Outcome Reported average cost Sources
Subcutaneous drug delivery Administration:
Subcutaneous, $30.19
Intravenous, $113.13
Dychter, Gold, and Haller (2012)
Surgical site infections Estimated extra cost per case $21,000 Agency for Healthcare Research and
Quality (2014a)
Treatment of mental disorders
(adult)
$1,849Y$6,003 annual mean expenditure
per person
Agency for Healthcare Research and
Quality (2014b)
Treatment of trauma-related
disorders
$2,609Y$12,,975 annual mean expenditure
per person
Agency for Healthcare Research and
Quality (2014b)
Ventilator-associated
pneumonia
$21,000 per incident Agency for Healthcare Research and
Quality (2014a)
Copyrighted ANPD.
All resources were accessed between June 22, 2015 and December 30, 2015.
Eight-Hour Live Class Expenses
Item Hours X hourly pay Total
Predeveloped
content purchase
$6,000
Content expert salary
(development)
70 hours � $35 $2,450
Content expert
salary (event)
8 hours � $35 $280
NPD practitioner
salary (event)
8 hours � $35 $280
Admin support salary 4 hours � $20 $80
Participant salary 8 hours � 25 participants
� $30
$6,000
Supplies $8/person� 25 participants $200
Marketing (internal) 3 hours � $20 $60
Total $15,350
Journal for Nurses in Professional Development www.jnpdonline.com 181
Copyright © 2016 Wolters Kluwer Health, Inc. All rights reserved.
program. The cost comparison is $614.00 per participant
versus no educational expense. The outcome is the num-
ber of incidents reported. If the educational intervention
demonstrates a reduced incidence of workplace injury
from violence, that outcome is better that the current data
of 11 incidents last year.
Return on investment. If the proposed program pro-
duces a modest result of one less reported incident of
workplace violence, the ROI is 22%.
During the year following education, two fewer inci-
dents are reported:
$18,722j $15,350 � 100 = 22% ROI
$15,350
Recommendation. With the increased incidents of
workplace violence, employers must demonstrate due
diligence to protect employees, patients, and visitors
by preventing these incidents. From the combination of
CEA, benefitYcost ratios, and ROI calculations, this pro-
gram is clearly recommended.
Example 3: Frequency of a multi-day orientation.
Situation. An organization conducts a 7-day interpro-
fessional orientation 10 times per year. It is considering
increasing to 12 times per year to accommodate more
timely incorporation of newly hired employees.
Background. The number of participants per cohort
has ranged from 30 to 70. The significant range of cohort
sizes makes it difficult to plan for room size, number of
stations for skills lab, computer training rooms, faculty
schedules, and handout preparation. In addition, par-
ticipant satisfaction drops with decreased learner
engagement in large classes. If decreased engagement
leads to poor socialization and increased turnover,
Robert Wood Johnson Foundation (2010) places the
average cost for replacing an RN at $36,567. An increase
to offering orientation 12 times a year eliminates cohorts
with more than 45 participants and saves last minute
planning time related to human resources communica-
tion, room scheduling, class coordinating, and faculty
availability. Because the classes are already developed
and current, additional development time is not needed.
Additional Expenses for Large Cohorts
Item Hours X hourly pay Total
SALARIES for additional
coordination:
NPD practitioner
coordination
15 hours � $35 $525
Clerical staff support (OT) 10 hours � $30 $300
Human resources 2 hours � $30 $60
Room scheduling 2 hours � $20 $40
Informatics nurse (2 additional days) $480
Addition equipment rental $175
Transport of supplies and equipment to university $280
Room rental from university $1,000
Added faculty for skills (twice the number faculty) $680
Total additional cost $3,540
Multi-day Orientation Expenses
Item Hours X hourly pay Total
SALARIES for
Development:
NPD practitioner
coordination
6 hours � $35 $210
Clerical Support 3.5 hours � $20 $70
NPD practitioner post
program
3 hours � $35 $105
SALARIES for Presenters:
NPD practitioner
classroom
34 hours � $35 $1,190
CNO/Administration 1 hour � $60 $60
Shared governance rep. 1 hour � $30 $30
Social worker 1 hour � $35 $35
Risk Management 1 hour � $45 $45
QI 2 hours � $30 $60
Pharmacy 1 hour � $40 $40
Informatics Nurse 16 hours � $30 $480
Subtotal $2,325
SALARIES for Skills
Stations Faculty:
Lab tech 4 hour � $30 $120
Respiratory therapist 4 hour � $35 $140
Lactation specialist 4 hour � $35 $140
Epidemiology RN 4 hour � $35 $140
Code team RN 4 hour � $35 $140
Subtotal $680
Consumable supplies $8 � 45 participants $360
Total cost $3,365
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Copyright © 2016 Wolters Kluwer Health, Inc. All rights reserved.
The comparison is between the current state of 10 offerings
a year and the proposed change to 12 offerings per year.
Assessment. Program costs are more extensive for a
7-day program. Salaries, supplies, equipment, and even
rental of space are considered.
Additional costs incurred when a cohort is over 45 par-
ticipants includes two additional Informatics Nurse
instructor-days for the electronic medical record class
due to lack of computers and doubling the skills stations
on the skills day, requiring more faculty, equipment, and
space. For illustration, when a cohort is 65 instead of 45,
the following costs are added:
The cost of orienting a large cohort (65 participants) is
calculated by starting with the costs of the 45 participant
cohort and adding expenses incurred for the larger group.
Large class per orientation cost (65 in cohort):
$3,365 (first 45 participants)
$160 (supplies for 20 more participants)
$3,540
(added salaries for coordination and faculty,
room, and equipment rental)
$7,065 (for 65 participants)
Cost analysis. The cost per participant is calculated
by adding the expenses from a year’s worth of orienta-
tion classes and dividing it by the total number of people
oriented.
10 scheduled courses for 510 new employees/year
7 months � $3,365 (45 participants) = $23,555
3 months � $7,065 (65 participants) = $21,195
10 months (510 participants) = $44,750
Total cost $44,750/510 = $87.74/participant
12 scheduled courses for 510 new employees/year
12 months � $3,365 (G45 participants) = $40,380
Total cost $40,380 / 510 = $79.17/participant
BenefitYcost ratio. If offering orientation 12 times per
year improves the socialization, confidence, and compe-
tence of new nurses resulting in two fewer nurses
leaving before their first anniversary, a savings of $73,134
($36,567 � 2) is realized. On the basis of 12 offerings, the
benefitYcost ratio is positive and reflects positive organiza-
tional impact.
Calculation of the benefitYcost ratio:
12 offerings per year
$73,134 = 1.81 BCR
$40,380
Cost-effectiveness analysis. This proposal indicates a cost
of $79.17/participant for the planned 12 offerings, which is
less than $87.74 /participant for 10 offerings with three large
groups. If the pattern seen from large orientation classes is a
higher turnover rate by first year anniversary of employ-
ment, improving socialization to the institution through
more personal contact in the first weeks of orientation
should improve retention. With CEA, the outcomes of both
interventions (10 offerings and 12 offerings) must be com-
pared. A conservative cost of turnover is $36,567 per
employee (Robert Wood Johnson Foundation, 2010). See
Table 1 for further published costs of outcomes including
new RN orientation cost.
Return on investment. The ROI for offering 12 orienta-
tions per year is calculated by using the average cost for
replacing two RNs of $73,134 and the cost of 12 months
of offering the orientation at $40,380 in the ROI formula.
The result is an ROI of 81.11%.
Return on investment:
12 offerings
$73,134j $40,380 � 100 = 81.11% ROI
40,380
Recommendation. By combining the calculations for
cost analysis, benefitYcost ratio, CEA, and ROI, strong sup-
port for increasing the frequency of the offerings of
orientation is noted. The decrease in cost per participant
from $87.74 to $79.17 is a financial argument, yet when
the ROI of reducing turnover is considered, it becomes a
strong recommendation. Smaller cohorts allow more small
group exercises to be incorporated and require fewer skills
stations. Smoother centralized orientation, offered at closer
intervals, should improve the new employee experience
and contribute to satisfaction and retention.
This example was conservative on the benefit calcula-
tion both in averaging the cost of replacement and in
estimating the number of retained staff after 1 year as a re-
sult of this educational intervention. The recommendation
to reduce the cohort size and increase the frequency of of-
ferings from 10 to 12 times per year is based on the financial
and clinical impact as manifested in the better outcome
of higher retention and less cost per participant.
IMPLICATIONS FOR FUTURE RESEARCH
No consistent method is routinely reported in the literature
to describe the financial and clinical impact of professional
development activities. Researchers and NPD practitioners
reporting on educational program evaluations must regu-
larly calculate financial impact when disseminating and
publishing results. This evidence can be used to guide de-
cisions for limited resources and to better position NPD
as integral in the decision-making process in healthcare
organizations.
CONCLUSIONS
NPD practitioners must measure the impact of education
interventions to demonstrate the success of professional
development activities. One seldom addressed aspect is
the financial impact measurement. The two articles in this
series show how routine approaches have been used (e.g.,
Kirkpatrick’s Levels of Evaluation, Phillips’ Five-Level ROI
Framework, and Paramoure’s Measurable Instructional
Journal for Nurses in Professional Development www.jnpdonline.com 183
Copyright © 2016 Wolters Kluwer Health, Inc. All rights reserved.
Design) to measure ROI in professional development.
Critical appraisal of the literature, both quantitative and
qualitative, revealed the importance of reporting more
than participant satisfaction.
Four methods for evaluating the financial impact of
educational activities were reviewed, including cost analy-
sis, benefitYcost ratio, CEA, and ROI; plus examples were
given using these methods. More consistent measuring and
reporting of the financial and clinical impact of NPD activ-
ities is warranted.
The NPD practitioners must proactively demonstrate the
value of educational programs. During lean economic times,
participant attendance and satisfaction are not adequate
metrics to convince leaders of the organizational value of
educational activities.
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Provider perspectives on the utility of a colorectal
cancer screening decision aid for facilitating shared
decision
making
Paul C. Schroy III MD MPH,* Shamini Mylvaganam MPH� and Peter Davidson MD�
*Director of Clinical Research, Section of Gastroenterology, Boston Medical Center, Boston, MA, �Study Coordinator, Section of
Gastroenterology, Boston Medical Center, Boston, MA and �Clinical Director, Section of General Internal Medicine,
Boston
Medical Center, Boston, MA,
USA
Correspondence
Paul C. Schroy III, MD MPH
Boston Medical Center
85 E. Concord Street
Suite 7715
Boston
MA 02118
USA
E-mail: paul.schroy@bmc.org
Accepted for publication
8 August 2011
Keywords: decision aids, informed
decision making, shared decision
making
Abstract
Background Decision aids for colorectal cancer (CRC) screening
have been shown to enable patients to identify a preferred screening
option, but the extent to which such tools facilitate shared decision
making (SDM) from the perspective of the provider is less well
established.
Objective Our goal was to elicit provider feedback regarding the
impact of a CRC screening decision aid on SDM in the primary care
setting.
Methods Cross-sectional survey.
Participants Primary care providers participating in a
clinical trial
evaluating the impact of a novel CRC screening decision aid on
SDM and adherence.
Main outcomes Perceptions of the impact of the tool on decision-
making and implementation issues.
Results Twenty-nine of 42 (71%) eligible providers responded,
including 27 internists and two nurse practitioners. The majority
(>60%) felt that use of the tool complimented their usual approach,
increased patient knowledge, helped patients identify a preferred
screening option, improved the quality of decision making, saved
time and increased patients� desire to get screened. Respondents
were more neutral is their assessment of whether the tool improved
the overall quality of the patient visit or patient satisfaction. Fewer
than 50% felt that the tool would be easy to implement into their
practices or that it would be widely used by their colleagues.
Conclusion Decision aids for CRC screening can improve the
quality and efficiency of SDM from the provider perspective but
future use is likely to depend on the extent to which barriers to
implementation can be addressed.
doi: 10.1111/j.1369-7625.2011.007
30
.x
� 2011 John Wiley & Sons Ltd 27
Health Expectations, 17, pp.27–
35
Introduction
Engaging patients to participate in the decision-
making process when confronted with prefer-
ence-sensitive choices related to cancer screening
or treatment is fundamental to the concept of
patient-centred care endorsed by the Institute of
Medicine, US Preventive Services Task Force
and the Centers for Disease Control and Pre-
vention.
1–3
Ideally, this process should occur
within the context of shared decision making
(SDM), whereby patients and their health-care
providers form a partnership to exchange
information, clarify values and negotiate a
mutually agreeable medical decision.
4,5
SDM,
however, has been difficult to implement into
routine clinical practice in part owing to lack of
time, resources, clinician expertise and suitabil-
ity for certain patients or clinical situations.
6,7
The use of patient-oriented decision aids outside
of the context of the provider–patient interac-
tion has been proposed as a potentially effective
strategy for circumventing several of these bar-
riers.
3,8
Decision aids are distinct from patient
education programmes in that they serve as
tools to enable patients to make an informed,
value-concordant choice about a particular
course of action based on an understanding of
potential benefits, risks, probabilities and sci-
entific uncertainty.
9–11
Besides facilitating
informed decision making (IDM), decision aids
also have the potential to facilitate SDM by
improving the quality and efficiency of the
patient–provider encounter and by empowering
users to participate in the decision-making
process.
11
Studies to date have demonstrated
that while decision aids enhance knowledge,
reduce decisional conflict, increase involvement
in the decision-making process and lead to
informed value-based decisions, their impact on
the quality of the decision, satisfaction with the
decision making process and health outcomes
remains unclear.
11
Besides enabling patients to make informed
choices, decision aids also have the potential to
facilitate SDM by improving the quality and
efficiency of the patient–provider encounter.
Relatively few studies have examined the utility
of decision aids for promoting effective SDM
from the perspective of the provider. Studies to
date have largely focused on provider perspec-
tives on the quality of the decision tools
themselves or issues related to implementation
into clinical practice.
11–15
The overall objective
of this study was to elicit provider feedback
regarding the extent to which the use of a novel
colorectal cancer (CRC) screening decision aid
facilitated SDM in the primary care setting
within the context of a randomized clinical
trial.
Methods
Brief overview of decision aid and randomized
clinical trial
Details of the decision aid, recruitment process,
study design and secondary outcome results
have been previously published.
16
The overall
objective of the trial was to evaluate the impact
of a novel computer-based decision aid on SDM
and patient adherence to CRC screening rec-
ommendations. The decision aid uses video-
taped narratives and state-of-the-art graphics in
digital video disc (DVD) format to convey key
information about CRC and the importance of
screening, compare each of five recommended
screening options using both attribute- and
option-based approaches, and elicit patient
preferences. A modified version of the tool also
incorporated the web-based �Your Disease Risk
(YDR)� CRC risk assessment tool (http://
www.yourdiseaserisk.wustl.edu). To assess its
impact on SDM and screening adherence,
average-risk, English-speaking patients 50–
75 years of age due for CRC screening were
randomized to one of the two intervention arms
(decision aid plus the YDR personalized risk
assessment tool with feedback or decision aid
alone) or a control arm, each of which involved
an interactive computer session just prior to a
scheduled visit with their primary care provider
at either the Boston Medical Center or the
South Boston Community Health Center. After
completing the computer session, patients met
with their providers to discuss screening and
Colorectal cancer screening decision aid, P C Schroy, S Mylvaganam and P Davidson
� 2011 John Wiley & Sons Ltd
Health Expectations, 17, pp.27–35
28
identify a preferred screening strategy. Although
providers were blinded to their patients� ran-
domization status, they received written notifi-
cation in the form of a hand-delivered flyer from
all study patients acknowledging that they were
participating in the �CRC decision aid study� to
ensure that screening was discussed. Outcomes
of interest were assessed using pre ⁄ post-tests,
electronic medical record and administrative
databases. The study to date has found that the
tool enables users to identify a preferred
screening option based on the relative values
they place on individual test features, increases
knowledge about CRC screening, increases sat-
isfaction with the decision-making process and
increases screening intentions compared to non-
users. The study also finds that screening
intentions and test ordering are negatively
influenced in situations where patient and pro-
vider preferences differ. The tool�s impact on
patient adherence awaits more complete follow-
up data, which should be available in early
2011.
Study design
We conducted a cross-sectional survey of
primary care providers participating in the ran-
domized clinical trial in January and February
of 2009. At the time of the survey, 725 eligible
patients had been randomized to one of the three
study arms. The surveys were distributed just
prior to monthly business meetings conducted
by the Sections of General Internal Medicine
and Women�s Health at Boston Medical Center
and Adult Medicine at the South Boston Com-
munity Health Center. Respondents were asked
to sign an attestation sheet if they completed the
survey to identify providers not in attendance.
For those who were not in attendance, the sur-
vey was distributed electronically as an email
attachment; respondents were asked to return
the survey via facsimile to preserve anonymity.
Two email reminders with attached surveys were
sent 2 weeks apart after the initial email to
optimize response. The study was deemed
exempt by the Institutional Review Boards at
both participating institutions.
Subjects
The survey sample included board-certified
primary care providers (general internists and
nurse practitioners) at Boston Medical Center
and the South Boston Community Health Center
who had referred patients to the randomized
clinical trial. Of the 50 providers who had referred
patients to the study since its commencement in
2005, 42 were still practicing at the participating
sites at the time of the survey. All had exposure to
at least one patient in an intervention arm and at
least one patient in the control arm; all but two of
the targeted providers had multiple patients in
each arm. None of the participants had formally
reviewed the content of the decision aid nor
received special training in SDM.
Practice settings
The Boston Medical Center is a private, non-profit
academic medical centre affiliated with the Boston
University School of Medicine, which serves a
mostly minority patient population (only 28%
White, non-Hispanic). The South Boston Com-
munity Health Center is a community health centre
affiliated with BMC, which serves a mostly White,
non-Hispanic, low-income patient population.
Survey instrument
The survey instrument included a cover letter, 23
closed-ended questions and two open-ended
questions. Much of the content was derived from
instruments used in previously published studies
by Holmes-Rovner et al. and Graham et al.
6,15
The cover letter briefly described the purpose of
the study, a statement that participation was
completely voluntary, the approximate amount
of time required to complete the survey, and a
statement that all responses are anonymous and
confidential. The closed-ended questions include
one item related to eligibility [confirmation of
participation in the clinical trial (yes ⁄ no)], two
items related to demographics (provider degree
and year of graduation), 12 items related to
perspectives on the impact of the tool on various
patient and provider components of SDM for
Colorectal cancer screening decision aid, P C Schroy, S Mylvaganam and P Davidson
� 2011 John Wiley & Sons Ltd
Health Expectations, 17, pp.27–35
29
CRC screening (see Table 1), and eight items
related to perspectives on implementation or
content modification (see Tables 2 and 3). The
framing of the questions inferred a comparison
between patients exposed to the decision aid and
those not exposed, i.e., standard care patients,
regardless of their involvement in the study. All
of the items related to SDM used a 5-point Likert
scale ranging from 1 (strongly disagree) to 5
(strongly agree). Six of the items related to
implementation or content modification also
used the same 5-point Likert scale, and two used
a single best answer format. The two open-ended
questions inquired about suggestions for
improving the decision aid and complaints. The
questionnaire took �10 min to complete.
Statistical analyses
Descriptive statistics were used to characterize
the study population and response data for all
closed-ended questions. Frequency data for the
5-point Likert scale items were collapsed into
three categories: �agreed ⁄ strongly agreed�, �neu-
tral� and �disagreed ⁄ strongly disagreed�. Mean
response scores ± standard deviations were
also calculated for the same data using Micro-
soft Excel functions. Responses to open-ended
questions were summarized according to themes.
Results
Study population
In total, 29 of the 42 (71%) possible providers,
including 27 physicians and two nurse practitio-
ners, responded to the survey and acknowledged
that they had referred patients to the randomized
clinical trial. Of the 29 respondents, 4 (14%) had
received their degrees between 2000 and 2009, 15
(52%) between 1990 and 1999, and 6 (28%)
before 1990; two declined to answer the question.
Perspectives on SDM
As shown in Table 2, the majority of providers
(>60%) agreed or strongly agreed that the
decision aid complemented their usual approach
Table 1 Provider perspectives on the utility of the decision aid for facilitating SDM
From my clinical perspective, the decision aid
Response category, n (%)
Mean item
score (SD)*
Strongly
agree ⁄ agree Neutral
Strongly
disagree ⁄
disagree
4. Complemented my usual approach to CRC screening 24 (86) 4 (14) 0 4.3 ± 0.7
5. Improved my usual approach to CRC screening 16 (59) 8 (30) 3 (11) 3.7 ± 1.0
6. Helped me tailor my counselling about CRC
screening to my patient�s needs
12 (44) 11 (41) 4 (15) 3.5 ± 1.0
7. Saved me time 18 (64) 6 (21) 4 (14) 3.8 ± 1.0
8. Improved the quality of patient visits 14 (52) 9 (
33
) 4 (15) 3.6 ± 1.0
9. Increased my patients� satisfaction with my care 10 (40) 13 (52) 2 (8) 3.4 ± 0.8
10. Is an appropriate use of my patient�s clinic time 27 (93) 1 (3) 1 (3) 4.1 ± 0.6
11. Increase patient knowledge about the different
CRC screening options
26 (90) 3 (10) 0 4.3 ± 0.6
12. Helped patients understand the benefits ⁄ risks
of the recommended screening options
24 (83) 5 (17) 0 4.1 ± 0.7
13. Helped patients in identifying preferred
screening option
21 (72) 7 (24) 1 (3) 4.0 ± 0.8
14. Improved the quality of the decision making 22 (79) 6 (21) 0 4.0 ± 0.7
15. Increased patients� desire to get screened 21 (75) 5 (18) 2 (7) 3.9 ± 0.9
CRC, colorectal cancer; SD, standard deviation; SDM, shared decision making.
*1 = strongly disagree; 5 = strongly agree.
Colorectal cancer screening decision aid, P C Schroy, S Mylvaganam and P Davidson
� 2011 John Wiley & Sons Ltd
Health Expectations, 17, pp.27–35
30
to CRC screening, was an appropriate use of
their patient�s clinic time, saved them time,
increased patient knowledge about the various
CRC screening options and their risks and
benefits, helped the patients identify a preferred
screening option, improved the quality of deci-
sion making, and increased their patients� desire
to get screened. Providers were more neutral in
their assessment of the decision aid�s utility for
improving their usual approach to CRC
screening, helping them tailor their counselling
style to their patients� needs, improving the
quality of patient visits, and increasing patient
satisfaction with their care. Relatively few pro-
viders disagreed or strongly disagreed with any
of these measures.
Perspectives on clinical use and content
modification
There was less consensus when asked about
implementation of the tool into routine clinical
practice. As shown in Table 2, <50% of
respondents agreed or strongly agreed that the
decision aid would be easy to use in their prac-
tice outside of a research setting or that it would
be used by most of their colleagues. A slim
majority (58%) also believed that implementa-
tion would require reorganization of their
practice. Respondents mostly agreed or were
neutral in their assessment of whether the deci-
sion aid should be disseminated as an Internet-
or DVD-based tool. When asked to identify a
preferred time for having their patients review
the tool (Table 3), 72% chose prior to initiating
the CRC screening discussion, 21% chose after
initiating the screening discussion, and 7% chose
both. Among the 21 providers who chose the
pre-visit approach, 13 preferred that the tool be
used in the office just prior to the pre-arranged
visit, five preferred at home use and three pre-
ferred both; among the six providers who chose
the post-visit approach, five preferred in-office
use and one preferred at home use.
There was also a lack of consensus when
asked about content modification. Whereas 50%
of respondents agreed or strongly agreed that
the decision aid should include a discussion of
costs,
31
% disagreed or strongly disagreed
Table 2 Provider perspectives on decision aid implementation
The decision aid
Response category, n (%)
Mean item
score (SD)*
Strongly
agree ⁄ agree Neutral
Strongly
disagree ⁄
disagree
16. Would be easy to use in my practice
outside of a research stetting
12 (48) 9 (36) 4 (16) 3.4 ± 1.0
17. Use would require reorganization of my
practice for routine clinical use
14 (58) 6 (25) 4 (17) 3.6 ± 1.1
18. Is likely to be used by most of my colleagues 11 (41) 12 (44) 4 (15) 3.4 ± 0.9
19. Should include a discussion of costs 13 (50) 5 (19) 8 (31) 3.5 ± 1.2
20. Should be disseminated as an Internet-based tool 17 (63) 8 (30) 2 (7) 3.7 ± 0.9
21. Should be disseminated as a DVD-based tool 15 (56) 8 (30) 4 (15) 3.6 ± 0.9
DVD, digital video disc; SD, standard deviation.
*1 = strongly disagree; 5 = strongly agree.
Table 3 Preferences for clinical use and content modification
Item N (%)
22. When would you want your patient to
view the decision aid:
Before initiating CRC screening discussion
(pre-visit)
21 (72)
After initiating CRC discussion (post-visit) 6 (21)
Both 2 (7)
23. Would you prefer the decision aid to
contain information about:
All of the recommended screening options 15 (52)
A more restricted list of options 12 (41)
No opinion 2 (7)
CRC, colorectal cancer.
Colorectal cancer screening decision aid, P C Schroy, S Mylvaganam and P Davidson
� 2011 John Wiley & Sons Ltd
Health Expectations, 17, pp.27–35
31
(Table 2). Similarly, whereas 52% of providers
preferred that the decision aid include a discus-
sion of all of the recommended screening
options, 41% preferred a more restricted list of
options and 7% had no opinion on the issue
(Table 3).
Only seven providers made suggestions for
improving the current decision aid. These
included creating non-English versions of the
tool (n = 2), clearly distinguishing colonoscopy
as the best screening option (n = 2), enabling
patients to print out their preferred screening
option (n = 2), and taking into consideration
that patients may not have access to the Internet
at home if the decision aid was to be dissemi-
nated as a web-based tool (n = 1). There were
no complaints.
Discussion
Decision aids are evidence-based tools that
enable patients to make informed, value-con-
cordant choices, but the extent to which such
tools facilitate SDM from the perspective of the
provider is less well established. In an effort to
gain new insight into the issue, we conducted a
survey of primary care providers participating in
a clinical trial evaluating the impact of a novel,
DVD-formatted decision aid on SDM and
adherence to CRC screening. Our study finds
that a majority of providers perceived that the
tool was a useful, time-saving adjunct to their
usual approach to counselling about CRC
screening and increased the overall quality of
decision making. Moreover, providers also felt
that review of the tool just prior to a scheduled
office visit was an appropriate use of patient�s
time as it enabled the patient to make an
informed choice among the different screening
options. Together, these findings suggest that
much of the tool�s perceived utility was related
to its ability to better prepare patients for the
screening discussion outside of the clinical
encounter and, in so doing, increased both the
efficiency and quality of the interaction.
Few studies have explored provider perspec-
tives on the utility of decision aids for improving
SDM. A trial by Green et al. evaluating the
effectiveness of genetic counselling vs. counsel-
ling preceded by use of a computer-based deci-
sion aid for breast cancer susceptibility found
that although there were no significant differ-
ences in perceived effectiveness, use of the tool
saved time and shifted the focus away from basic
education towards a discussion of personal risk
and decision making.
17
A second study by Sim-
inoff et al. found that a decision aid for breast
cancer adjuvant therapy facilitated a more
interactive, informed discussion and helped
physicians understand patient preferences.
13
Similarly, Brackett et al. also found that pre-
visit use of decision aids for prostate and CRC
screening was associated with greater physician
satisfaction, as it saved time during the visit and
changed the conversation from one of the
informational exchanges to one of the values
and preferences.
18
A fourth study by Graham
et al. explored provider perceptions of three
decision aids prior to their actual use.
15
Although responses were based on perceptions
alone and not on clinical experience, their find-
ings were similar to our own. A majority agreed
or strongly agreed that the decision aids could
meet patients� informational needs about risks
and benefits and enable patients to make
informed decisions. Similarly, although many
felt that the decision aids were likely to com-
plement their usual approach, responses were
more neutral when asked about the overall
impact of the tools on the quality of the patient
encounter, patient satisfaction and issues related
to implementation. The most striking difference,
however, was that relatively few of the respon-
dents in the study by Graham et al. felt that use
of the tool saved time, which could be a reflec-
tion of either the complexity of the decisions
under consideration and ⁄ or the lack of explicit
instructions regarding how the tools were to be
used with respect to the timing of the interven-
tion and ⁄ or need for provider involvement.
Our findings also corroborate a more exten-
sive body of literature on barriers to the imple-
mentation of decision aids into clinical
practice.
14
Even though our study design cir-
cumvented many of the barriers related to
workflow, accessibility and costs, only 48% of
Colorectal cancer screening decision aid, P C Schroy, S Mylvaganam and P Davidson
� 2011 John Wiley & Sons Ltd
Health Expectations, 17, pp.27–35
32
providers felt that actual implementation of the
decision aids into their practices outside of the
context of a clinical trial would be easy. Based
on their feedback, however, most preferred that
the tool be used prior to initiating the screening
discussion rather than after initiation of the
discussion. Moreover, regardless of the timing, a
majority preferred that the tool be used in the
office rather than at home. Although it is quite
possible that their preferences reflected their
personal experiences with our study protocol,
Brackett et al. also found that pre-visit use was
preferred over post-visit use.
18
One of the most commonly cited barriers to
implementation of SDM is the time requirement.
Although studies to date have provided con-
flicting data regarding the impact of decision
aids on consultation time for other condi-
tions,
17–22
we postulated that by educating
patients about the risks and benefits of the dif-
ferent screening options and facilitating IDM
prior to the provider–patient encounter, our
decision aid would have the potential of
improving the efficiency of SDM and thus save
time, as noted by Green et al. and Brackett
et al.
17,18
We found that although a majority of
providers agreed or strongly agreed that pre-visit
use of the tool saved time, 21% were neutral on
the issue and 14% disagreed or strongly dis-
agreed. It is conceivable that this diversity of
opinion might be a reflection of the extent to
which provider and patient preferences agreed or
disagreed. In instances where there was concor-
dance between preferences, as was often the case
that since colonoscopy was preferred by major-
ity of both patients and providers,
16
one would
expect that the time required for deliberation
and negotiation would be substantially shorter
than in situations where there was discordance.
Alternatively, these differences might reflect
differences in case mix with respect to patient
factors, such as literacy level or desired level of
participation in the decision-making process.
A secondary objective of our study was to
elicit provider feedback regarding content and
format preferences to gain insight into potential
modifications that might enhance future uptake.
Because of an ongoing debate in the CRC
screening literature,
23–27
we focused on content
issues related to cost information and number of
screening options to include in the decision aid.
Both questions elicited a divergence of opinions.
Whereas nearly 50% of respondents felt that
cost information should be included, the
remainder was either neutral or opposed to its
inclusion. Similarly, when asked about the
number of screening options to include, �50%
preferred the full menu of options and �40%
preferred a more limited menu. This diversity of
opinion highlights some of the key challenges in
designing tools with broad dissemination
potential. In the light of recent evidence sug-
gesting that the number of screening options
may influence test choice but not interest in
screening and that the importance of out-of-
pocket costs declines as the number of screening
options discussed increases,
26
one approach
would be to develop one tool that presents the
full menu of screening options without cost
information and a second that includes a more
limited set of options with cost information. A
more appealing approach would be to develop a
more comprehensive tool that includes both the
full menu of options and cost information in a
format that permits navigation so that patients
could tailor their use to fit their own informa-
tional needs and ⁄ or recommendations of their
provider. Internet-based tools are ideally suited
for this purpose but, as noted by several par-
ticipants in our study, access remains a potential
barrier for a sizeable, albeit declining, propor-
tion of the target population. Providers in our
study felt that both Internet- and DVD-for-
matted tools were viable options for dissemina-
tion, even though the DVD-formatted tool
offers less navigation potential.
Our study has several notable limitations.
First, the survey was conducted among primary
care providers at only two institutions, and
hence, the findings may not be generalizable to
providers in other health care settings. It is
noteworthy, however, that the study was con-
ducted among a diverse patient population with
respect to both race ⁄ ethnicity and educational
status.
16
Second, as participating providers
never formally reviewed the decision aid, we
Colorectal cancer screening decision aid, P C Schroy, S Mylvaganam and P Davidson
� 2011 John Wiley & Sons Ltd
Health Expectations, 17, pp.27–35
33
were unable to assess their opinions with respect
to actual content or format. Third, the content
of our survey instrument did not allow us to
tease out the extent to which use of the decision
aid impacted on individual steps of the SDM
process.
4,5
Even though satisfaction with the
decision-making process was universally high
among patients participating in the clinical
trial,
16
especially those in the intervention
groups, only a relative minority of providers felt
that use of the tool helped them tailor their
counselling about CRC screening to their
patients� needs or increased patient satisfaction
with their care. Fourth, the anonymous nature
of our survey precluded any attempt to correlate
response data with exposure rates. It is con-
ceivable that the perceptions of providers
exposed to multiple patients in the intervention
arms might differ from those exposed to only a
few patients. Lastly, we cannot rule out the
possibility of social response bias, whereby
respondents may have felt compelled to offer
more positive responses than they actually
believed.
In conclusion, our study finds that a majority
of providers perceived that pre-clinic use of our
decision aid for CRC screening was a useful,
time-saving adjunct to their usual approach to
counselling about CRC screening and increased
the overall quality of decision making. Never-
theless, many of the providers felt that imple-
mentation of the decision aid into their practices
outside of the context of a clinical trial would be
challenging, thus highlighting the need for cost-
effective strategies for addressing provider,
practice and organizational level barriers to
routine use. We speculate that Internet-based
tools with enhanced navigation functionality
have the greatest dissemination potential, as
they offer a feasible, low-cost solution to many
of the structural barriers to implementation, as
well as a way to reconcile the diversity of opin-
ion related to content.
Acknowledgement
None.
Conflicts of interest
The authors have no conflict of interests.
Funding
This study was supported by grant RO1
HS013912 from the Agency for Healthcare
Research and Quality.
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Copyright of Health Expectations is the property of Wiley-Blackwell and its content may not
be copied or emailed to multiple sites or posted to a listserv without the copyright holder’s
express written permission. However, users may print, download, or email articles for
individual use.