2500+ words Essay Business Plan
1
SCHOOL OF SLAVONIC AND EAST EUROPEAN STUDIES
UNIVERSITY COLLEGE LONDON
SESS0022
New Venture Creation
TERM 1 (only) Affiliate Students assessment guidelines
In order to fulfil the requirements of the affiliate programme for this course, in
addition to your team-based assignment ‘business plan’, you will need to submit a
written assignment of 2,500 words. The module is assessed 50% by your contribution
to the business plan project; and 50% – by the written assignment of 2,500 words. In
your 2,500-words’ assignment you are expected to choose one of the following
companies (Airbnb, Netflix, EasyJet), and using a range of publicly available
resources, to prepare a report to inform the development of an innovative product,
service or process that extends, transforms (or even disrupts) some part of that
company’s activities. Prepare your report along the following lines: (a) company
background; (b) description of current products/activities; (c) your product/service
overview; (d) what problems does your product/service is to address or solutions to
offer; (e) what advantages does it have compared to analogue products in the market;
(f) how does it fit the company’s current product/service portfolio, and is expected to
benefit its future performance.
Deadline for submitting your second assignment: you must upload it on Moodle by
the 13th of January 2020.
Your coursework will be assessed according to the following criteria:
Analysis and argument
Clear, well organised structure
Relevance to question
Main issues and themes identified and explored
Evidence of original thought, analysis and execution
Ability to relate evidence to theory
Good referencing with bibliography (use either Harvard or Chicago citation
style)
Communication skills
Clear expression
Accurate grammar and syntax
Accurate typing