(1)Discussion and (3) Peer Reviews

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Week Two Discussion

Media Analysis & Discussion

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Assignment Overview: The purpose of this assignment is to provide students with an opportunity to interact with their colleagues to discuss class material for the week.

Requirements: There are two parts to this assignment. The first is a 250-word response (Media Analysis), the second part is where you interact with other course participants (Discussion). See below for further details.

Media Analysis: Examine the weekly media prompt and corresponding question(s), and provide a response using a minimum of 250 words.

 

You are encouraged to take a position on the issue and to support it with deductive reasoning, logic and reference to the readings or links to outside online research.  Your topic response should be well written, insightful and free from grammatical errors (college level writing).

Discussion: The discussion part of the assignment provides an opportunity for student interaction and the exchange of ideas. Please respond to posts from at least two different students, for a total of three student responses. In other words, do not focus on just one student’s responses.  Each post must be substantive: Do not simply agree with someone else’s position but rather expand on, challenge, or question the perspective.

When to Post: Please make your initial post (Media Analysis) by Thursday at 11:59pm PST.  The discussion portion will take place on Friday through Sunday after all initial posts have been made, due Sunday at 11:59pm PST .

Netiquette: Please be respectful to other members of the class.  The goal is to have an open discussion without insulting one another; disagreeing is healthy, but please do so in a respectful manner.

1 Media Analysis + 3 discussion posts = 4 posts weekly required to earn maximum points for Media Analysis/Discussion

Media Analysis Instructions:

Step #1 – Read Chapter 6 in the textbook on Film, paying special attention to the Recognizing Product Placement section.

Step #2 – Watch the short video spoof below from the film Wayne’s World to gear you up for spotting product placement in films, or just to make you smile.

https://cdnapisec.kaltura.com/index.php/extwidget/preview/partner_id/1700302/uiconf_id/32654372/entry_id/0_dnozpzp3/embed/dynamic

Step #3 – Watch a feature length film/s from beginning to end taking note of the following:

Advertising: Take note of all the references (dialogue, direct product placement, etc.) of any commercial product or service in the film.

Step #4 – Select and answer 2 of the following questions below.  Please write in narrative form and don’t just treat them as individual questions, but as a part of a overall theme with each question being one point to support your views and reflecting back to the video and article, addressing connections between the material and questions.

· What impact can advertising (content in the story, not before or after the screening) have on the creative elements of the story? Is it necessary, or are studios “selling out?”  Does the significance of the story get tarnished?

·

If done correctly and not excessively, can product placement enhance character development since brand loyalty and product preference are ways of life?

·

Is product placement deceptive, should it be identified for what it truly is, such as advertorials are in magazines?  In television, by law, all commercial messages must be identified.  Do you think such a rule should be applied to movies?

·

Is product placement increasing in films because less people are going to the movies to see previews, as technology has permitted us various ways to stream movies from multiple devices?

· Just like with other media vehicles, advertising is necessary for existence.  So why should film be given a different set of rules than say newspaper, radio or TV?

·

Should tobacco and alcohol advertisers be given a different set of rules or pay higher prices for product placement than products that are not unhealthy?

To answer these particular questions, click the link above. Once you are in the forum, click the “Create Thread” button to view the question again, as well as, create and submit your Media Analysis.

I JUST NEED PEER REVIEWS FOR BELOW

Mello:

Is product placement increasing in films because less people are going to the movies to see previews, as technology has permitted us various ways to stream movies from multiple devices?

Should tobacco and alcohol advertisers be given a different set of rules or pay higher prices for product placement than products that are not unhealthy?

Yes and no. No, product placement is not increasing in films because less people are going to the movies. Why would advertisers pay more for less? Yes, the steady decline in television ratings due to cord cutting is more likely responsible for the increase in movie product placements but not for the reasons you would assume 

https://www.hollywoodreporter.com/live-feed/five-years-network-ratings-declines-explained-1241524

. Advertisers are utilizing the more cost efficient method of reaching their potential customers. A product placement costs advertisers around $22,000 while producing a television commercial averages closer to $400,000 

https://brandongaille.com/46-product-placement-in-movies-statistics/

.According to the same article, there is a higher probability that the moviegoer will see the advertisement and a better brand retention rate. How many of us actually watch commercials anymore anyways? Digital insertion of product placement has also made product placement more efficient. Advertisers and producers can now digitally enter products post filming as well as customize the products for different geographical areas to better target local cultures

https://www.theguardian.com/tv-and-radio/2014/jun/24/breaking-bad-tv-product-placement

. This makes product placements easier, more cost efficient, and more effective.

Product placement effectiveness is hard to deny but it also makes the question of whether or not we should limit unhealthy product placements with rules or fees much more complicated. First of all, the tobacco industries market value in 2019 was around 137 billion dollars so, more expensive placements are not going to cut it 

https://www.statista.com/statistics/491709/tobacco-united-states-market-value/

. Secondly, what products do we designate as unhealthy? Technically drinking water, when drank in excess, can be unhealthy and even result in death 

https://www.healthline.com/health/overhydration

.Also, obesity has almost caught up to smoking when it comes to preventable causes of cancer according to some reports 

https://www.washingtonpost.com/national/health-science/the-disturbing-links-between-too-much-weight-and-several-types-of-cancer/2019/04/12/b43c4e68-5a1d-11e9-842d-7d3ed7eb3957_story.html

. Does this mean that fast food joints or candy companies would have to pay the increased rate as well? These are only some of the reasons we can not impose higher rates or more strict rules on what we generally consider unhealthy products.

Mejia:

Top of Form

If done correctly and not excessively, can product placement enhance character development since brand loyalty and product preference are ways of life?

          I absolutely believe if product placement was done correctly it can enhance character development. Product placement is just another form for advertising for its audience. In our younger generation for example, kids are influenced by the products that they see their favorite characters wearing or using. For example, I remember my son growing up and loving the Teenage Mutant Ninja Turtles movie, he even named all the fishes he had by the names of the TMTT. We grew up in the NY /NJ area which means pizza was/is very much popular. Every time I asked him which pizza, he wanted he would say “Pizza Hut like Leo” I always wanted regular pizzeria pizza but my son loved them so much he wanted to be just like them. Even as adults, we as a whole are influenced by products that we see in movies and even tv shows. We might think since they have it and use it so often in a movie it must be the best out there. I came across an article and the writer stated, “Specifically, the emotions we experience while watching the program are transferred to products placed in that program, though we’d be unaware of the transfer.  If those emotions are positive, we’ll implicitly prefer the products more, but if they’re negative, we’ll implicitly prefer them less.” Furthermore, whether a product is advertised negatively or positively we all as humans get triggered and start to make decisions on what it is that we “must have” and what we should not have.

https://www.psychologytoday.com/us/blog/sold/201303/product-placement-can-be-lot-more-powerful-we-realize#comments_bottom

Should tobacco and alcohol advertisers be given a different set of rules or pay higher prices for product placement than products that are not unhealthy?

I honestly do not think tobacco and alcohol should have to pay higher prices for product placement. I believe that this is something people would advise or have concerns for because of small kids and teenagers who are watching. If you look at movies and/or tv shows who advertise tobacco and alcohol they don’t actually show kids doing it. People are and should be held responsible for what they choose to do. As much as it may appear that movies are influencing people to for example smoke or drink, there are a lot of commercials out there that actually show the cons of doing it. I watch a lot of tv shows and I happened to watch all the seasons of Stranger Things and I happened to come across an article in which people were complaining that the show was advertising tobacco and should cut down on it. Netflix ultimately made the decision to do what they were asked to do. I have to ask myself, what is the difference between kids watching an adult smoking a cigarette on tv vs kids watching people or family members do it in person?

https://www.rollingstone.com/tv/tv-news/netflix-smoking-stranger-things-tobacco-study-856130/

Bottom of Form

Ranny:

If done correctly and not excessively, can product placement enhance character development since brand loyalty and product preference are ways of life?
 
Is product placement deceptive, should it be identified for what it truly is, such as advertorials are in magazines?  In television, by law, all commercial messages must be identified.  Do you think such a rule should be applied to movies?
 

If done correctly and not excessively product placement in movies definitely enhances character development since brand loyalty and product preference are the ways of real life. Most of us are loyal to brands in the real world so I don’t think characters in movies should be any different.  For example, personally I am an Apple products fan.  I personally own an Apple phone, an Apple computer, and an Apple TV. I enjoy how all their products talk to each other so seamlessly. As far as vehicle preference I am a Chevy and Mopar fan. I don’t buy or drive Ford vehicles or Hyundai’s. If a character in a movie uses these same products, I may like that character more as I will find them more relatable. For example, if the vehicle that John Wick drove in the beginning of the movie John Wick was a Toyota Prius and not a Mustang GT it would have had much less of an impact on me personally. I don’t think product placement in movies is deceptive. If movies are receiving payoff for their products in movies it would be good to have that stated in the credits. I think this because if television and commercials are required to be transparent to the consumer so should Hollywood. If we are going to be honest nobody really reads the credits at the end of movies anyhow so only the individuals truly interested would know. 

Media Analysis & Discussion

Assignment Overview: The purpose of this assignment is to provide students with an opportunity to interact with their colleagues to discuss class material for the week.

Requirements: There are two parts to this assignment. The first is a 250-word response (Media Analysis), the second part is where you interact with other course participants (Discussion). See below for further details.
Media Analysis: Examine the weekly media prompt and corresponding question(s), and provide a response using a minimum of 250 words. You are encouraged to take a position on the issue and to support it with deductive reasoning, logic and reference to the readings or links to outside online research. Your topic response should be well written, insightful and free from grammatical errors (college level writing).

Discussion: The discussion part of the assignment provides an opportunity for student interaction and the exchange of ideas. Please respond to posts from at least two different students, for a total of three student responses. In other words, do not focus on just one student’s responses. Each post must be substantive: Do not simply agree with someone else’s position but rather expand on, challenge, or question the perspective.

When to Post: Please make your initial post (Media Analysis) by Thursday at 11:59pm PST. The discussion portion will take place on Friday through Sunday after all initial posts have been made, due Sunday at 11:59pm PST.

Netiquette: Please be respectful to other members of the class. The goal is to have an open discussion without insulting one another; disagreeing is healthy, but please do so in a respectful manner.

1 Media Analysis + 3 discussion posts = 4 posts weekly required to earn maximum points for Media Analysis/Discussion

Media Analysis Instructions:

Step #1 – Watch the short TedX Talk video on the digital divide:

https://cdnapisec.kaltura.com/index.php/extwidget/preview/partner_id/1700302/uiconf_id/32654372/entry_id/0_lkdvyz1h/embed/dynamic

Step # 2 – Read 

this article

 from The Atlantic, “Have Smartphones Destroyed a Generation?”

Also, watch this video titled: Smart Phones, Dumb People:

https://cdnapisec.kaltura.com/index.php/extwidget/preview/partner_id/1700302/uiconf_id/32654372/entry_id/0_o4enciqq/embed/dynamic

Step #3 – Select and answer 2 of the following questions below. Please write in narrative form and don’t just treat them as individual questions, but as a part of a overall theme with each question being one point to support your views and reflecting back to the videos, addressing connections between the material and questions.  Consider the digital divide and how Smart Phones are increasing Internet access to the negative side of Smart Phones.  Is there a balance between the advantages and disadvantages of this technology?

· Will the digital divide narrow or grow in the next 10 years and how it will happen?

· How do you feel about 

municipal Wi-Fi

 as a tool in closing the digital divide? Do you agree that municipalities should offer free or low-cost access to their citizens so everyone has the right and ability to communicate via The Internet?

· Do you think smartphones are helping to close the digital divide?

· Are we becoming a society of smart phones, dumb people? Or is technology providing us amazing advances to the way we can communicate, such as taking this course online? Or both?

To answer this particular question, click the link above. Once you are in the forum, click the “Create Thread” button to view the question again, as well as, create and submit your answer.

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